MSAE Fall Conference | Get Your Social Media Learner's Permit


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  • MSAE Fall Conference | Get Your Social Media Learner's Permit

    1. 1. Get Your Social Media Learners Permit Chelsie Foty | Minneapolis Area Association of REALTORS Member Relations & Marketing
    2. 2. Social Media Revolution
    3. 3. Paradigm Shift “It’s not what you know, but who you know” is now: “It’s who knows you”
    4. 4. “You already understand the importance of networking; now it's time to take it online.”
    5. 5. The big three
    6. 6. Linked In Linked in is a business oriented network with resume-style profiles October 2009: more than 50 million registered users Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
    7. 7. So I’m Linked In... now what? Conduct market research with Polls Grow your network or influence by connecting with groups related to your industry Link to your other social networking accounts Answer questions in the Q & A section Post job listings or volunteer opportunities Post Presentations (i.e. via slideshare)
    8. 8. Twitter Micro-Blogging 140 Character “Tweets”
    9. 9. “Twitter is a communication platform that helps businesses stay connected to their customers”
    10. 10. Quickly share information with people interested in your company Gather real-time feedback Demonstrate your value by providing resources/tools Build relationships with members
    11. 11. Growing Your Twitter Network Follow others (members, vendors, industry leaders, local businesses, other associations, local media) Keep Tweets informative & relevant Utilize Hashtags and Links
    12. 12. @mplsrealtors
    13. 13. Hashtags # Keywords associated and assigned to an item of content with a hash mark (#) attached to the front of the word. Association Event: Create a hashtag for your event (i.e. #TCREXPO Live webinar: Create a hashtag so that those following can join the conversation or ask questions in real time.
    14. 14. Facebook 300 million active users (September ’09) More than 120 million users log on to Facebook at least once each day More than 2/3 of Facebook users are outside of college The fastest growing demographic is 35 years old & older
    15. 15. Average user has 120 friends on the site #6 U.S. site in terms of traffic #1 photo sharing site on the web More than 30 million users update their “status” at least once each day
    16. 16. US Facebook Users by Age March 2009
    17. 17. Provide Resources
    18. 18. Use existing media to grow your social media network
    19. 19. Follow Us Twitter: @mplsrealtors Linked In Group: Minneapolis Area Association of REALTORS