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SXSW Interactive 2012 (According to Chelsey)
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SXSW Interactive 2012 (According to Chelsey)


A presentation outlining my SXSW Interactive 2012 experience.

A presentation outlining my SXSW Interactive 2012 experience.

Published in Technology , Design
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  • 1. SXSW Interactive 2012(According to Chelsey)
  • 2. Overview • Panels & Workshops • Apps & Websites • Austin & Other Stuff
  • 3. Panels & Workshops
  • 4. Panels & Workshops • “Data Visualization for Social Change” • “Responsible Design and the Ethics of Influence” • “Applied Improvisation” • “Delivering Content Experiences Across Platforms” • “Killer App Design with Javascript and HTML5” • “High On line: Applying Psychology to Web Design” • “ Current Experiments, CSS4 and the Future” • “Single Sign On: Why does it suck so often?” • “The History of Google’s Redesign” • “The Page is Dead” • “Online with Adobe Business Catalyst and Dreamweaver”
  • 5. Panels & Workshops Highlights • Current popular persuasion design tactic: scarcity • Improvisation can be good for encouraging a free flow of ideas and also helping to let them go • SSO (single sign on) is a temporary fix for when resources don’t exist to create elaborate login and account systems, but comes with issues • Adobe Business Catalyst is a CMS for business websites that can be a standalone application or a Dreamweaver extension • Google likes to brag about Google.
  • 6. “Applied Improvisation” • Improvisation is a created method, act or process • Using improvisation in design strongly links the product with the process • A design process incorporating improvisation is more collaborative by nature • Constantly using improvisation increases mental responsiveness, eases “making do and letting go” • “The better a team you are, the better the work you do”
  • 7. “Single Sign On: Why does it suck so often?” • Primarily used because login and account systems are difficult to develop and implement; however, account systems offer a deeper relationship with users • CON: System will not connect the dots if logging in through different services each time (e.g. Facebook and Twitter) • PRO: Data is built over time and provided up front • PRO: Other services will provide account maintenance • CON: Different services provide different functionalities and interpretations of data
  • 8. “Single Sign On: Why does it suck so often?” (2) • CON: Logging in through a service adds an extra step to login process: permission granting • CON: Services tend to lack transparency about how account information will be used on external sites • CON: Service platforms do not communicate to create a better experience overall (e.g. signing in to Foursquare through Facebook does not inform Facebook about places someone likes to visit... or so the dude from Facebook says)
  • 9. “Online with Adobe Business Catalystand Dreamweaver” • Comes with templates and pre-defined sites; is device-aware • Adding functionality is done with point-and-click • Provides gallery of Web forms and button types (e.g. social media buttons) • Dashboard tracks all actions and features added to a website • Able to create a database without backend coding • Can replicate existing sites to start a new project (templates)
  • 10. “My father had one job in his life, I will have seven jobs in my life, and my son will have seven jobs at the same time.”
  • 11. “Don’t be hard on yourself about mistakes. See what you design as a landscape. Someday it will be washed away and redesigned.”
  • 12. Apps & Websites
  • 13. Apps & Websites • • •* • • • • • •* •* •* • Kullect ( •* • Glomper (* • • Punchd • • Isis (* • • Highlight* * good ones
  • 14. Austin & Other Stuff
  • 15. Austin & Other Stuff • Parties, bro • Chickens • Swag
  • 16. Thank you!