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SHOTYZ INC.                                         Service Meets Social                                         2010 Desi...
exploratory research                                               News is everywhere.Sho Tyz Inc. | Bryan Cheung, Chelsey...
exploratory researchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010   3
exploratory researchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010   4
exploratory researchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010   5
exploratory research                                                             I miss things.Sho Tyz Inc. | Bryan Cheung...
exploratory research                                                      Where do I go?Sho Tyz Inc. | Bryan Cheung, Chels...
exploratory research                                      How do I find what I like?Sho Tyz Inc. | Bryan Cheung, Chelsey D...
exploratory research   The average American spends about 12 hours    digesting 34 gigabytes of information dailySho Tyz In...
exploratory research  70%                                                       of Americans agree the amount of news     ...
exploratory research The overabundance of irrelevant informationmakes it difficult to find personally useful news.Sho Tyz ...
exploratory research                         The news industry is failing; the                           business model is...
exploratory research              Angelina Jolie + Brad Pitt are not newsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kel...
exploratory research   most trusted news source is not the same as  most frequently used or most essential sourceSho Tyz I...
Our opportunity is to leverage                        social connections to find relevant                        news more...
generative research                                                  consumer information                                p...
generative research   84%                                                         consume news several times a day        ...
generative research   “The human condition thrives on serendipity.”Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nas...
generative research             “News is social. All good stories are tweeted.”Sho Tyz Inc. | Bryan Cheung, Chelsey Delane...
generative research                      “When I’m stressed, I visit sites like                       Hipster Puppies and ...
generative research    People share news that is important to them.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nas...
solution                                Your news aggregation service that                              leverages social c...
solution                                               SOCIAL + SERVICE                           • uses collaborative and...
solution                                               SOCIAL + SERVICE                           • uses collaborative and...
nuts & bolts                                                                                         international        ...
nuts & bolts              Poorer Nations Get Larger                                                  international        ...
nuts & bolts              Poorer Nations Get Larger                                                  international        ...
nuts & bolts              Poorer Nations Get Larger                                                  international        ...
nuts & bolts                                                         information                                          ...
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts   2 modes of interactionSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts   2 modes of interaction   aggregateSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman...
nuts & bolts   2 modes of interaction   aggregate   add + share + amplify (rate)Sho Tyz Inc. | Bryan Cheung, Chelsey Delan...
nuts & bolts   2 modes of interaction   aggregate   add + share + amplify (rate)   personalizeSho Tyz Inc. | Bryan Cheung,...
nuts & bolts   2 modes of interaction   aggregate   add + share + amplify (rate)   personalize   news by moodSho Tyz Inc. ...
nuts & bolts   2 modes of interaction   aggregate   add + share + amplify (rate)   personalize   news by mood   channel fo...
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
evaluative research                             Doesn’t look “newsy” enough.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, ...
evaluative research         tagline goes here.         especially for you.   right now i feel                             ...
evaluative research                        Navigation should stay anchored.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, K...
evaluative research       Dragging to rate or share is too much work!Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly N...
evaluative research    Public and local vendors are both enthusiastic             about news at point of sale.Sho Tyz Inc....
solution                                                             video sketchSho Tyz Inc. | Bryan Cheung, Chelsey Dela...
solution                                                                                                                  ...
solution                                                                                                                  ...
solution                                                                                                                  ...
solution                                                                                                                  ...
solution                                                                                         coffee cupSho Tyz Inc. | ...
solution                                                                                         coffee cup               ...
solution                                                                                         coffee cup               ...
solution                                                                                         coffee cup               ...
solution                                                                                         coffee cup               ...
solution                                           keywords &                    individual      current      social      ...
solution    Our opportunity is to leverage social connections to    find relevant news more efficiently and foster    comm...
Shelley Evenson Bruce Hanington Parrish Hanna Rick Hoobler               Chris Kasabach Chris Pacione Vanessa Sica        ...
appendixSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
appendix    The Neighborhood Explorer    Samantha Castro                                                                  ...
appendix   The Concerned Parent   Daniel Gri ths                                                                          ...
appendix                                                                                                                  ...
appendix                                       nüs mobile app                     Login                                   ...
appendix                                      corinna                     bryan                  kelly   chelsey          ...
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Nus: Service Meets Social

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2010 Design Challenge sponsored by Microsoft & Motorola.
Team "Shotyz Inc.": Bryan Cheung, Chelsey Delaney, Kelly Nash, & Corinna Sherman

Carnegie Mellon University Graduate School of Design

Published in: Design
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Transcript of "Nus: Service Meets Social "

  1. 1. SHOTYZ INC. Service Meets Social 2010 Design Challenge Sponsored by Microsoft & MotorolaSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  2. 2. exploratory research News is everywhere.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 2
  3. 3. exploratory researchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 3
  4. 4. exploratory researchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 4
  5. 5. exploratory researchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 5
  6. 6. exploratory research I miss things.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 6
  7. 7. exploratory research Where do I go?Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  8. 8. exploratory research How do I find what I like?Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  9. 9. exploratory research The average American spends about 12 hours digesting 34 gigabytes of information dailySho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  10. 10. exploratory research 70% of Americans agree the amount of news and information available from different sources today is overwhelming.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  11. 11. exploratory research The overabundance of irrelevant informationmakes it difficult to find personally useful news.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  12. 12. exploratory research The news industry is failing; the business model is broken.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  13. 13. exploratory research Angelina Jolie + Brad Pitt are not newsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  14. 14. exploratory research most trusted news source is not the same as most frequently used or most essential sourceSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  15. 15. Our opportunity is to leverage social connections to find relevant news more efficiently and foster community engagement.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  16. 16. generative research consumer information people, places, things politics weather information documentation sports events war real life life impact happenings world crimes breaking information any change from yesterday pop culture stories “What is news?”Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  17. 17. generative research 84% consume news several times a day during brief intervals of spare time or have no set routineSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  18. 18. generative research “The human condition thrives on serendipity.”Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  19. 19. generative research “News is social. All good stories are tweeted.”Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  20. 20. generative research “When I’m stressed, I visit sites like Hipster Puppies and LOL Cats.”Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  21. 21. generative research People share news that is important to them.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  22. 22. solution Your news aggregation service that leverages social connections to deliver personalized news from sources around the world to around the corner.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  23. 23. solution SOCIAL + SERVICE • uses collaborative and contextual filtering • encourages community engagementSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  24. 24. solution SOCIAL + SERVICE • uses collaborative and contextual filtering • encourages community engagement • provides a single subscription to multiple news providers • aggregates and delivers personalized newsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  25. 25. nuts & bolts international national regional local hyperlocal premium content | member content | other free contentSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  26. 26. nuts & bolts Poorer Nations Get Larger international Role in World Bank By SEWELL CHAN | April 29, 2010 national regional local hyperlocal premium content | member content | other free contentSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  27. 27. nuts & bolts Poorer Nations Get Larger international Role in World Bank By SEWELL CHAN | April 29, 2010 national regional local hyperlocal Arizona: The Wrong Answer By DESMOND TUTU | April 29, 2010 premium content | member content | other free contentSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  28. 28. nuts & bolts Poorer Nations Get Larger international Role in World Bank By SEWELL CHAN | April 29, 2010 national regional local hyperlocal Arizona: The Wrong Answer By DESMOND TUTU | April 29, 2010 community Broad St is closed for construction! April 29, 2010, 11:34am premium content | member content | other free contentSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  29. 29. nuts & bolts information KEYWORD + NEWS SOURCES INDIVIDUAL RATINGS CURRENT CONTEXT SOCIAL CONNECTIONS PERSONALIZED NEWSSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  30. 30. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  31. 31. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  32. 32. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  33. 33. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  34. 34. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  35. 35. nuts & bolts 2 modes of interactionSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  36. 36. nuts & bolts 2 modes of interaction aggregateSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  37. 37. nuts & bolts 2 modes of interaction aggregate add + share + amplify (rate)Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  38. 38. nuts & bolts 2 modes of interaction aggregate add + share + amplify (rate) personalizeSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  39. 39. nuts & bolts 2 modes of interaction aggregate add + share + amplify (rate) personalize news by moodSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  40. 40. nuts & bolts 2 modes of interaction aggregate add + share + amplify (rate) personalize news by mood channel for community newsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  41. 41. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  42. 42. nuts & boltsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  43. 43. evaluative research Doesn’t look “newsy” enough.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  44. 44. evaluative research tagline goes here. especially for you. right now i feel Mood-based news is a novelty.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  45. 45. evaluative research Navigation should stay anchored.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  46. 46. evaluative research Dragging to rate or share is too much work!Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  47. 47. evaluative research Public and local vendors are both enthusiastic about news at point of sale.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  48. 48. solution video sketchSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  49. 49. solution Hello Vanessa. Technology International Finance International ArtsCloud cost U.S. Accusesarguments Goldman Sachs national international national international localare tootechonology natural/ of Fraud in finance CBC News natural arts Columbus Parks & Recreation disasters, Mortgage Deal China quake death Honk Jr. Opens disasters The Associated Pressnarrow Volcano closeszdnet.com airline airspace across New York Times toll passes 1,000 May 14 at 7:00 industry Europe p.m. Finance Arts Local Politics Business Franklin MPs urge new regional national county back local Guergis ethics, international national finance/ arts food policy yard poultry politics lobbying airline politics industryCincinatti.com slate.comWater works owners probes Why are Airlineschief gets $128k craigslist.org | Pittsburgh CBC News Always Merging?pension + contract New York Times ABOUT | TERMS | PRIVACY POLICY | CONTACTSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  50. 50. solution Hello Vanessa. Technology International Finance International ArtsCloud cost U.S. Accusesarguments Goldman Sachsare too CBC News of Fraud in The Associated Press Columbus Parks & Recreationnarrow Volcano closes Mortgage Deal China quake death Honk Jr. Openszdnet.com airspace across New York Times toll passes 1,000 May 14 at 7:00 Europe p.m. Finance Arts Local Politics Business Franklin MPs urge new county back Guergis ethics,Cincinatti.com yard poultry lobbying slate.comWater works owners probes Why are Airlineschief gets $128k craigslist.org | Pittsburgh CBC News Always Merging?pension + contract New York Times ABOUT | TERMS | PRIVACY POLICY | CONTACTSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  51. 51. solution Hello Vanessa. SET MOOD Obama vows ‘relentless’ response to oil spill Venice, Louisiana (CNN) — President Obama said Sunday his administration has mounted a "relentless response" to the oil spill unleashed by the sinking of an offshore drill rig in the Gulf of Mexico. Obama met with local, state and federal officials involved in the cleanup in southeastern Louisiana, the closest stretch of coastline threatened by the massive spill. Afterward, he said that despite "the most advanced technology available," the spill may not be stopped for many days. ABOUT | TERMS | PRIVACY POLICY | CONTACTSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  52. 52. solution Hello Vanessa. SET MOOD Obama vows ‘relentless’ response to oil spill stopped at the source, the oil on the Gulf on a two-hour drive to Venice, a staging seen anything that has been quite of this is contained and cleaned up and the ground for efforts to fight the growing slick. magnitude." people of this region are able to go back to That would mean oil damaging sensitive The well is owned by oil company BP. their lives and their livelihoods," he said. coastal wetlands and industries, including a Lamar McKay, president of BP America, Venice, Louisiana (CNN) — President "We will spare no resource to clean up vital fishing sector that was damaged by told ABCs "This Week" that the company Obama said Sunday his administration has whatever damage is caused." Hurricane Katrina in 2005. doesnt know why the blowout preventer mounted a "relentless response" to the oil Obama met with the commandant of Obama initially planned to fly over the failed. spill unleashed by the sinking of an offshore the Coast Guard, Adm. Thad Allen; EPA affected area by helicopter, but weather All three officials interviewed by CNN drill rig in the Gulf of Mexico. administrator Lisa Jackson; Louisiana Gov. conditions prevented the flight. Before his repeatedly emphasized that BP is legally Obama met with local, state and federal Bobby Jindal; and the presidents of several trip, Cabinet officials warned he would find a responsible for spill and clean-up efforts. officials involved in the cleanup in parish governments after arriving, White dire situation. They avoided direct criticism of the southeastern Louisiana, the closest stretch House spokesman Robert Gibbs said. The Salazar blamed the explosion that company, but said BP must do more to try of coastline threatened by the massive spill. presidents briefing included an update on caused the spill on a failure in rig technology to cap the gushing well. Afterward, he said that despite "the most the procedures being attempted to cap intended to prevent so-called blowouts. Allen called the spill "one of the most advanced technology available," the spill the well and the economic and "There is no doubt at all here that what complex things weve ever dealt with," and may not be stopped for many days. environmental impact of the spill, Gibbs has happened is the blowout prevention said it was impossible so far to predict "Im not going to rest, and none of the said. mechanism at the bottom of the well ... is how much oil will eventually leak. gentlemen and women who are here are After landing in New Orleans, defective," Salazar said. "While there have going to rest or be satisfied, until the leak is Louisiana, on Sunday, Obama joined Jindal been blowouts in the past, we have never ABOUT | TERMS | PRIVACY POLICY | CONTACTSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  53. 53. solution coffee cupSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  54. 54. solution coffee cup purchase receiptSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  55. 55. solution coffee cup purchase receipt atm receiptSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  56. 56. solution coffee cup purchase receipt atm receipt bus transferSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  57. 57. solution coffee cup purchase receipt atm receipt bus transfer fast food wrapperSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  58. 58. solution keywords & individual current social news sources ratings context connectionsSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  59. 59. solution Our opportunity is to leverage social connections to find relevant news more efficiently and foster community engagement. nüs is a news aggregation service that leverages social connections to deliver personalized news from sources around the world to around the corner.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  60. 60. Shelley Evenson Bruce Hanington Parrish Hanna Rick Hoobler Chris Kasabach Chris Pacione Vanessa Sica THANK YOUSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  61. 61. appendixSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  62. 62. appendix The Neighborhood Explorer Samantha Castro high high 60 min “I’d like to get settled into my new 55 min community and develop a local network.” 50 min 45 min 40 min Samantha graduated a year ago from the University of Pittsburgh with a 35 min bachelor degree in Communications and works as a real estate agent in 30 min Columbus, OH. She has a cubicle at the of ce and travels frequently in 25 min her car to meet with clients. 20 min 15 min 10 min Samantha moved from her hometown to start her job, so her core net- 5 min work is not as close by as it once was. She spends a lot of time following 0 min local news as it helps her connect with issues and activities of interest to low low her community as well as stay informed on current market trends. She keeps in touch with her family via phone and, less often, via e-mail. She ay n y y nc og io d t uses Facebook to communicate with her college friends and LinkedIn to ue l ra er no du sp ch foster her business connections. al ak ak te ic Age:!24 og re re ith lb sb l no w She has a smartphone, a PC laptop, and a work computer. She gets her ca Education:!BA Communications w e ch nc ne pi news at various points throughout the day when she has down time. She te ty tie Occupation:!Real Estate Agent makes $35,000 a year. pa Goals Questions News Sources News Sharing Habits • Build strong personal and professional • How do I get useful content quickly? • Facebook • Prefers sharing funny news with friends via connections • How much work do I need to do? • LinkedIn Facebook and sometimes e-mail • Be ef cient & effective at work • How up-to-date is the content? • Yahoo News • Know that she is well-informed • Why would I pay for news? • Co-workers in Columbus (word-of-mouth) Frustrations • Feel con dent and professional • How much will it really cost me? • Friends & family in Pittsburgh (word-of- • Keeping up with the social network is • Enjoy serendipitous discovery • What’s my monthly payment? mouth, e-mail, phone) important for Samantha’s job, but she gets • Consume personally and professionally easily distracted online and can end up relevant news Influencers News Consumption Habits wasting time if she’s not mindful. • Connect with the local community • Ease of use • Browses on laptop at home or desktop • She is constantly on the go and has trouble • Stay current on market trends • Reputation computer in the of ce during brief intervals nding time when she can catch up on • Stay within her limited budget • Social value of down time personal interests. There’s too much to • Career value • Listens to the morning traf c and weather wade through when she does have time. • Humor report on local radio while driving to work • It’s tough to track all her expenses, and • Cost • Likes consuming lighter news towards the some months she overspends. end of the day to unwind.Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  63. 63. appendix The Concerned Parent Daniel Gri ths high high 60 min “It’s tough being a single parent, but I’ve 55 min got to do everything I can for my son.” 50 min 45 min 40 min Daniel is a 41-year-old community college professor in electrical engi- 35 min neering and a single dad to an 8th grader named Josh. He’s not really 30 min into online social networks and only has a Facebook account so he can 25 min keep an eye on his son’s Wall. 20 min 15 min 10 min Between work and caring for his son, Daniel has very little free time. He 5 min gets most of his news at night watching TV for 20 minutes before he 0 min low low passes out, but he does read technology news and the New York Times online during his lunch break. He aspires to be a good father and main- ay n y gy tain a strong relationship with his son. nc io rd lo t ue ra no pe du ch al ks k He uses a desktop computer in his campus of ce mainly to create lesson te ic a a Age:!41 og re re ith plans and school documents. He recently got a smartphone and is having lb sb l no w ca Education:!PhD Electrical Engineering w e ch fun using it and trying out new apps. He makes $52,000 a year. nc ne pi te ty tie Occupation:!Community College Professor pa Goals Questions News Sources News Sharing Habits • Be a good father but also “cool” • Can it get me news about my son’s school? • Slashdot.org • Enjoys discussing technology news with • Maintain a strong relationship with his son • Will it work on my smartphone? • NYTimes.com colleages • Keep track of his son’s activities • How can I customize it? • CNN (television) • Circulates department news via e-mail • Make sure Josh gets a top-notch education • How do I share links with other people? • People in his department (word-of-mouth • Maintain and build professional connections • Why would I pay for news? and e-mail) Frustrations • Stay up to date on technical news • How much will it really cost me? • There are so many interesting developments • Get tenure • Can the whole family use one account? News Consumption Habits in the world but never enough time to catch • Checks the morning weather report on his up with everything. Influencers smartphone when he wakes up • Going through e-mail takes too much time. • Family relevance • Browses technology and national news on • Josh’s school doesn’t send home much • Convenience his desktop computer in the of ce during information, so Daniel gets most of the • Ef ciency lunch school news directly from Josh (at least, • Catches up with his son in the evening what Josh remembers to tell his dad). at the dinner table or, if it’s Friday, on the couch with pizza or at a local restaurantSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  64. 64. appendix My Account nusforyou.com Login Provider Preferences Profile Create Account Subscription About Setup Wizard Recommended nüs Contact Terms Privacy Viewing mode Search Browse Cruise Set mood Add story Share Rate (free content) nüs website INFORMATION ARCHITECTURESho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  65. 65. appendix nüs mobile app Login Recommended nüs Viewing mode Search Browse Cruise Set mood Add story Share Rate (free content) nüs mobile app INFORMATION ARCHITECTURESho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
  66. 66. appendix corinna bryan kelly chelsey 5’1” 5’3” 5’3” 5’1” shotyz incSho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
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