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Observation lab For Stanford Creativity Class
 

Observation lab For Stanford Creativity Class

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Observation lab For Stanford Creativity Class Observation lab For Stanford Creativity Class Presentation Transcript

  • Observation LabBy CHELSE BENHAM
  • Payless Shoe SourceGameStopCash AdvanceFred Loya InsuranceGNCSally Beauty SuppliesOBSERVATION LAB
  • I chose the following business for the Observation Labassignment based on the wide spectrum of products andservices geared toward women and men. From Sally’s BeautySupplies to GameStop, and Cash Advance to Fred LoyaInsurance, these diverse businesses provided a variety ofcompany attitudes and shopping milieus. Some were excellentexamples of branding while others fell severely short of an idealcustomer experience.
  • Payless Shoe Source – national chainBackground Removal allows you to quickly and easilyremove backgrounds to isolate items in your image.
  • Payless Shoe Source was an unexciting store, middle-of-the-road, and provided a similar expectation its commercials lead the customer tobelieve. Branding and store milieu was unremarkable and unmemorable. Itwas busy and catered primarily to women. Because it was neither offensive or missing its target I gave it a weak thumbs up.
  • GameStop – national chainBackground Removal allows you to quickly and easilyremove backgrounds to isolate items in your image.
  • GameStop provided an exciting, if crowded, shopping experience.The employees were genuinely enthusiastic and engaged. The store was busy. It is definitely targets a male demographic. It had an energetic feeling largely driven by the products on display andplaying on the monitors. It knows its target market and caters to it.
  • Cash Advance – national chainBackground Removal allows you to quickly and easilyremove backgrounds to isolate items in your image.
  • Cash Advance was the most negative experience of the six storesI visited. The one lone teller was unfriendly and suspicious of me when I entered. The store had no consistent feeling either in its branding or interior atheistic. There were no customers, no welcoming feeling, no inviting experience to speak of.
  • Fred Loya Insurance – regional chainBackground Removal allows you to quickly and easilyremove backgrounds to isolate items in your image.
  • Clinical – No Personality Fred Loya Insurance is a professional office, but overly clinical and sterile in its atmosphere. However, the employees were in the spirit of the holiday andpleasant. There were too many employees (3) with no customers. It’s open floorplan is too open and creates an awkward feeling when you walk in as being the target of the office when you walk into the building. No identifiable branding.
  • Sally’s Beauty Supplies – national chainBackground Removal allows you to quickly and easilyremove backgrounds to isolate items in your image.
  • Beauty Supplies Many Customers Lots of Products Knows Its Target Demographic Sally Beauty Supplies was one of the busiest stores I visited. It was a small crowded space, but well organized and clean. Its targetdemographic is women and it caters to them. There was no music and mediocre branding within the store. It had a definable niche it was filling with unique beauty supplies for women.
  • GNC – national chainBackground Removal allows you to quickly and easilyremove backgrounds to isolate items in your image.
  • GNC is a clean, but crowded store with many products. There were no customers at the time I visited. The one employee was happyand pleasant. He was organizing products onthe shelves. No music play, but the store was well lit and had plenty of product branding. This store demonstrated the strongest branding of any that I visited.