Mastering web marketing media release

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Mastering web marketing media release

  1. 1. Press  Release              FOR  IMMEDIATE  RELEASE:    Mastering  Web  Marketing  Workshop  offered  by  TMAC  &  SBDC  Edinburg,  Texas  –  January  2,  2012  –  TMAC  &  SBDC  at  The  University  of  Texas-­‐Pan  American-­‐  in  partnership  with  Virtual  Media  Mavens,  LLC;  a  Web  marketing  and  content  creation  agency  -­‐  will  be  hosting  a  five-­‐hour  comprehensive  Web  marketing  workshop  on  the  full  spectrum  of  digital  content  creation  and  social  media.    Virtual  Media  Mavens  specializes  in  workshops  created  to  orient  and  expedite  the  learning  curve  around  building  online  marketing  campaigns  and  digital  content.    Mastering  Web  Marketing  Workshop  is  intended  for  everyone,  from  the  novice  marketer  to  the  seasoned  professional,  integrating  all  facets  of  online  marketing.  Participants  will  learn  components  of  the  digital  marketing  pipeline  process  starting  with  account  setup,  integrating  APIs,  plugins  and  tools,  connecting  Google  analytics  &  Web  tools,  content  creation  &  distribution,  keyword  research,  collecting  analytics,  and  driving  quality  traffic  to  increase  conversion.    In  this  workshop,  participants  can  expect  to  learn  about  Web  marketing  working  with  Facebook,  Twitter,  Wordpress,  LinkedIn,  YouTube,  and  Google.  There  will  be  interactive  exercises,  case  studies  on  the  best  and  worst  campaigns,  and  valuable  information  provided  about  numerous  tools,  widgets  and  plugins  for  each  channel.  Participants  will  learn  how  to  collect  and  analyze  data  for  ROI  accountability.    And  they  will  be  informed  about  best  practices  and  policies,  including  copyright  law  as  it  pertains  to  content  creation  for  the  Web.  In  addition,  they  will  learn  about  the  latest  trends  and  predictions  for  2012  online  marketing.    Mastering  Web  Marketing  Workshop  is  scheduled  for  Saturday  February  4,  2012  at  UTPA  McAllen  Teaching  Site.  Registration  fee  is  $59  per  person  and  will  include  lunch.  Register  at  http://www.virtualmediamavens.com/#/Workshop_Registration/      TMAC  at  The  University  of  Texas-­‐Pan  American  is  a  local  resource  to  address  the  challenges  of  today’s  hyper-­‐competitive  business  environment.  We  specialize  in  onsite  project  implementation  and  training  that  generates  savings  and  Return  on  Investment.  The  Small  Business  Development  Center  is  also  a  component  of  UTPA  and  is  partially  funded  by  the  U.S.  Small  Business  Administration.  SBDC  provides  free,  one-­‐on-­‐one  business  counseling  and  low-­‐cost,  advanced  training  to  help  you  find  practical  solutions  to  business  challenges.  If  you  like  more  information  please  contact  TMAC  at  (956)  665-­‐7011  or  email  at  tmac@utpa.edu                                                                                                                                                                                                            ###      Phone:    
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