Social Needs        Chapter 7
Acquired Needs:Quasi-needs
ACQUIRED NEEDS:Social Needs
Primary Need-Activating IncentiveTable 7.2Incentive That Activates Each Social Need’s Emotional and Behavior PotentialSoci...
Achievement
Origins of the Need for Achievement
Atkinson’s ModelTendency to       Tendency to Approach             Tendency to AvoidAchieve (Ta)          Success (Ts)    ...
Dynamics-of-Action ModelFigure 7.1 Streams of Behavior for People High and Low in Ms and Maf1. Latency to begin an achieve...
Conditions That Involve &Satisfy the Need for Achievement
Achievement Goals
Benefits of Adopting Mastery Goals                    Preference for a                    Challenging Task         Work   ...
Achievement Goals in the Classroom  (Ames & Archer, 1988) Manifestations of Mastery and Performance Goals in the Classroom...
Integrating Classical & ContemporaryApproaches to Achievement Motivation
Antecedents & Consequences of theThree Achievement Goals (Elliot & Church, 1997)                           .22  Achievemen...
Avoidance Motivation & Well-Being
Implicit Theories Implicit Theories                            vs                                     .Adoption ofAchievem...
AFFILIATION AND INTIMACYTable 7.7Profile of High Intimacy Motivation     Category                                       De...
Conditions That Involve & Satisfy            the Affiliation and Intimacy NeedsNeed-InvolvingConditionNeed-SatisfyingCondi...
POWER
Leadership Motive PatternA special variant of the need for power is the leadership motive pattern.
Ch07
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Ch07

  1. 1. Social Needs Chapter 7
  2. 2. Acquired Needs:Quasi-needs
  3. 3. ACQUIRED NEEDS:Social Needs
  4. 4. Primary Need-Activating IncentiveTable 7.2Incentive That Activates Each Social Need’s Emotional and Behavior PotentialSocial Need Incentiv e that Activates Each NeedAchievemen Doing something well to show personal competence tAffiliation Opportunity to please others and gain their approval Intimacy Warm, secure relationship Pow er Having impact on others
  5. 5. Achievement
  6. 6. Origins of the Need for Achievement
  7. 7. Atkinson’s ModelTendency to Tendency to Approach Tendency to AvoidAchieve (Ta) Success (Ts) Failure (Taf) Ta = (Ms ××Ps × Is) – (Ms Ps × Is) (Maf × Pf × If ) • Maf : Motive to Avoid Failure • Ms: Motive to Success • Pf : Perceived Probability of • Ps : Perceived Probability Failure (1- Ps) of Success • If : Negative Incentive • Is : Incentive Value of value Success for Failure (1- Is)
  8. 8. Dynamics-of-Action ModelFigure 7.1 Streams of Behavior for People High and Low in Ms and Maf1. Latency to begin an achievement depends on motive strength. (Ms vs. Maf)2. Persistence on an achievement task depends on motive strength. (Ms vs. Maf)3. Switching to a nonachievement task occurs with rising consumption.
  9. 9. Conditions That Involve &Satisfy the Need for Achievement
  10. 10. Achievement Goals
  11. 11. Benefits of Adopting Mastery Goals Preference for a Challenging Task Work One can Learn From Harder Use Conceptually Based Learning Strategies Persist LongerA dop tion of aMastery Goal Experience Greater (rather than a Intrinsic thanPerformance Goal) Extrinsic Motivation More Likely to Ask Perform for Information & Help Better
  12. 12. Achievement Goals in the Classroom (Ames & Archer, 1988) Manifestations of Mastery and Performance Goals in the Classroom Context Classroom Dimension Mastery Goal Performance Goal High grades, high normativeSuccess defined as Improvement, progress performanceValue placed on Effort, learning Normatively high abilityReasons for Table 7.4
  13. 13. Integrating Classical & ContemporaryApproaches to Achievement Motivation
  14. 14. Antecedents & Consequences of theThree Achievement Goals (Elliot & Church, 1997) .22 Achievement .31 motivation Mastery goal .26 Intrinsic motivation -.34 .21 .36 Competence Performance- expectancy approach goal -.14 -.26 Graded .41 performance .45 -.34 Performance- Fear of failure avoidance goal
  15. 15. Avoidance Motivation & Well-Being
  16. 16. Implicit Theories Implicit Theories vs .Adoption ofAchievement Mastery Goals Performance GoalsGoalsMeaning of Utility of effort: High effort signalsEffort Challenging tasks LOW ability. require high effort.
  17. 17. AFFILIATION AND INTIMACYTable 7.7Profile of High Intimacy Motivation Category DefinitionThoughts Of friends, of relationshipsStory Themes Relationships produce positive affect, reciprocal dialogue, expressions of relationship commitment and union, and expressions of interpersonal harmonyInteraction Self-disclosure, Intense listening habits, Many conversationsStyleAutobiography Themes of love and dialogue are mentioned as personally significant life experiencesPeer Rating Individual rated as warm, loving, sincere, nondominant.Memory Enhanced recall with stories involving themes of interpersonal interactions
  18. 18. Conditions That Involve & Satisfy the Affiliation and Intimacy NeedsNeed-InvolvingConditionNeed-SatisfyingCondition
  19. 19. POWER
  20. 20. Leadership Motive PatternA special variant of the need for power is the leadership motive pattern.

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