Saul Bass
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Saul Bass Saul Bass Presentation Transcript

  • SAUL BASS By Chelsea Slessor-Smith For Jamie Olson Design 101
  • Who is saul bass? ○ Saul Bass is best known for his corporate logos, intriguing film posters, creative title sequences, and stylistic typesetting. ○ He was also an Academy Award winner in filmmaking. ○ He was a famous and inspirational American graphic designer.
  • Quote “I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” ~Saul Bass
  • Early Life ○ Saul Bass was born on May 8th, 1920. ○ His parents were Jewish immigrants from Eastern Europe. ○ He attended part-time classes at the Art Students League in Manhattan. ○ After that, he took night classes at Brooklyn College with György Kepes.
  • Down to business ○ Saul Bass started with print work for small film ads in the 1940s while in Hollywood. ○ He got his big break when he collaborated with Otto Preminger, a successful filmmaker from the Ukraine. ○ They designed the poster for Carmen Jones, a film by Preminger in 1954. ○ Bass was asked to design the title sequence as well because Preminger was so impressed with his work on the poster.
  • Quote “Symbolize and summarize.” ~Saul Bass
  • Corporate logos ○ These are some of his well-known company logos. ○ He also created logos for Japan Energy, J. Paul Getty Trust, Kosé Cosmetics, Calanese Corporation, Wienerschnitzel, and more. ○ Many Bass logos had an unusually long life span for a logo and typically only changed because of a merger or downfall of the company instead of a redesign choice. ○ On average, Bass corporate logos have lasted more than 34 years.1
  • Quote “My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.” ~Saul Bass
  • Title sequences ○ Saul Bass was a pioneer in creative opening and closing credits of a movie. ○ He envisioned them dynamic and interesting, ones that an audience would like to watch. ○ He invented his own typography that quickly became a signature feature in his work. ○ As he made more and more title sequences, he moved on from simplistic visions to more diverse techniques like live action and animated minis. ○ His live action openings often acted as a prologue or portrayed moments that happened just before the first scene in the movie.
  • Quote “For the average audience, the credits tell them there’s only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren’t interested in. I aim to set up the audience for what’s coming; make them expectant.” ~Saul Bass
  • Movie posters ○ Saul Bass created iconic movie posters that were different from preceding ones. ○ He typically developed his posters with simplified, symbolic designs that represented key aspects and parts of the film. ○ He also put to work his famous typography in many of his most popular posters. ○ His posters caused many artists and designers to draw inspiration from his stylistic minimalism and distinctive features. ○ Many of these artists pay homage to him by basing their posters or art from his style, although to Bass, some were too close for comfort and he claimed theft.
  • His influence ○ It can be said that all modern title sequences drew their inspiration from Bass and act as his legacy to the art. ○ There have been many movie posters made in his style by other artists and general fans. ○ The downloadable font “Hitchcock” was made in image of Bass’ iconic typography. ○ A designer even released a Wordpress theme that embodied his title sequence style.
  • My thoughts ○ I think Saul Bass has an incredibly unique style that is creative and amazing. ○ He has made some really big name logos out there that I can recognize to this day because they are still being used by the companies. ○ His movie posters are fascinating. ○ He has a brilliantly creative mind. ○ His style is very original and easily recognizable. ○ He was a pioneer in interesting movie credits and I can see his influence in many of my favorite movies such as James Bond, Bourne Trilogy, and Coraline.
  • Quote “I want to make beautiful things, even if nobody cares.” ~Saul Bass