Chelsea Martin's social media brandPresentation Transcript
Social Media Brand Chelsea Martin
Goals Create an online presence that represents my areas of interest and highlights my knowledge and skills Share my knowledge about the benefits of using social media to promote and bring awareness to industries that might otherwise lag behind Provide examples of my past successes with other organizations or businesses
Goals- Ideal “job” Provide social media assistance to companies and organizations that offer a socially responsible service Offer the social media assistance at a price that is affordable for small businesses and still allows me to make a small profit
Local food providers
Portfolio- Social Media Assets Facebook Twitter Word Press Blog Yelp! Delicious Stumble
Portfolio- Sample Work & Resume Available on Word Press Blog: List and links of past clients Testimonials Creative presentation of increased sales, traffic, or other tangible numbers obtained because of social media Writing Samples About me and Mission Resume
Objectives Monitor the number of pages clicks on the page that includes my “message” and “story” that explains why the service is provided to the target market. Monitor the number of followers on Twitter and consistently increase the number of followers by 5 people a week. Provide social media assistance to 3 businesses to build a reputation and produce testimonials.
Professional Goals I’d like to provide social media assistance to businesses I feel are social responsible, contribute a positive service to their local community. I want to help those same businesses and organizations grow through social media instead of being left behind. I want to make enough money by charging a fair price that I can pay my bills while I attend graduate school.
Customers I want my customers to know why I am passionate about them using social media. I want them to understand why I help the other businesses I do. All this will be found on the About Me/Mission page of my WordPress blog.
SWOT- Strengths I already have my own URL linked to my Word Press blog The people I speak to about utilizing my consulting service seem very interested. I do have a fair number of followers on Twitter I’m working with Farmbrook Designs on their social media presence currently. Good face to face communication skills
SWOT- Weaknesses There is a lot of competition out there and I haven’t built much of a name for myself. I’m not sure how to narrow the information I send out on Twitter and my blog because I have so many interests.
SWOT- Opportunities I know a lot of small business owners I have a lot of contact with Art Show promoters and Farmer’s Market managers I have already started communicating with potential customers There seems to be a void of information that is understandable for people not familiar with social media.
SWOT- Threats People don’t have a lot of money to spend to promote their business Social Media can take time to pay off Social Media can get pretty technical Often people are afraid of new things and new technology.
Online Presence I am constantly contributing online content in various places. I feel it is important to give back as much as you take and I’m a huge consumer of online content. I feel it is only fair to contribute online. Yelp Facebook Stumble Digg Delicious Google Word Press Twitter
Online Presence I’m currently developing my blog/website. I hope to maximize my SEO for my blog as organically as possible. I feel like I am utilizing a lot of different social media and shouldn’t add too many more.
Key Messages Use social media to support your business and promote the local community Help consumers be aware of where they are spending their money and help them build a connection with the organization Have the option to take over the primary management of social media while still having access to a consultant to ask questions. Offer flexible affordable management plans
Key Messages- Personally Intelligent/Knowledgeable about social media I try to support the local economy as much as possible I understand what it takes to own and run a small business because of my past experience
Strategies Attend farmers markets and speak to vendors and management Build up successes and branch out to farmers markets and art shows not in the local area Provide paper materials to encourage people to visit my blog and find out more about my business I will research the online media presence of different businesses or events through Google Alerts before approaching them to utilize my service Keep it honest and maintain reasonable rates.
Strategies I will continue to contribute articles that relate to the industries I’m working with I will provide quick social media tips on my blog and Twitter I currently share stories about food, local economies, and supporting small business I will continue to bookmark articles through Delicious and thumb up related pages on Stumble.
Tactics- Long Term Over the next year: Build up a solid following Establish customer base Expand customer testimonials on blog Diversify location and type of customers Contribute regular content to my blog
Tactics- Short Term Attend Farmers Markets during the summer months and build contacts Get a professionally designed Word Press theme by June 2010 Produce paper materials by June 2010 Follow up with past contacts by June 2010
Measurements Raise my search results Gain more followers on Twitter every week Have multiple clients throughout Michigan, Chicago, and begin expanding to Arizona Increase unique viewers of my blog every month Produce positive results for the customers by raising awareness of their company online and hopefully increase sales or traffic to their event or business.