Chelsea Martin's social media brand


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Chelsea Martin's social media brand

  1. 1. Social Media Brand<br />Chelsea Martin<br />
  2. 2. Goals<br />Create an online presence that represents my areas of interest and highlights my knowledge and skills<br />Share my knowledge about the benefits of using social media to promote and bring awareness to industries that might otherwise lag behind<br />Provide examples of my past successes with other organizations or businesses<br />
  3. 3. Goals- Ideal “job”<br />Provide social media assistance to companies and organizations that offer a socially responsible service<br />Offer the social media assistance at a price that is affordable for small businesses and still allows me to make a small profit<br /><ul><li>Farmers markets
  4. 4. Local food providers
  5. 5. Non profits
  6. 6. Small businesses
  7. 7. artists</li></li></ul><li>Portfolio- Social Media Assets<br />Facebook<br />Twitter<br />Word Press Blog<br />Yelp!<br />Delicious<br />Stumble<br />
  8. 8. Portfolio- Sample Work & Resume<br />Available on Word Press Blog:<br />List and links of past clients<br />Testimonials<br />Creative presentation of increased sales, traffic, or other tangible numbers obtained because of social media<br />Writing Samples<br />About me and Mission<br />Resume<br />
  9. 9. Objectives<br />Monitor the number of pages clicks on the page that includes my “message” and “story” that explains why the service is provided to the target market.<br />Monitor the number of followers on Twitter and consistently increase the number of followers by 5 people a week.<br />Provide social media assistance to 3 businesses to build a reputation and produce testimonials.<br />
  10. 10. Professional Goals<br />I’d like to provide social media assistance to businesses I feel are social responsible, contribute a positive service to their local community.<br />I want to help those same businesses and organizations grow through social media instead of being left behind.<br />I want to make enough money by charging a fair price that I can pay my bills while I attend graduate school.<br />
  11. 11. Customers<br />I want my customers to know why I am passionate about them using social media.<br />I want them to understand why I help the other businesses I do.<br />All this will be found on the About Me/Mission page of my WordPress blog.<br />
  12. 12. SWOT- Strengths<br />I already have my own URL linked to my Word Press blog<br />The people I speak to about utilizing my consulting service seem very interested.<br />I do have a fair number of followers on Twitter<br />I’m working with Farmbrook Designs on their social media presence currently.<br />Good face to face communication skills<br />
  13. 13. SWOT- Weaknesses<br />There is a lot of competition out there and I haven’t built much of a name for myself.<br />I’m not sure how to narrow the information I send out on Twitter and my blog because I have so many interests. <br />
  14. 14. SWOT- Opportunities<br />I know a lot of small business owners<br />I have a lot of contact with Art Show promoters and Farmer’s Market managers<br />I have already started communicating with potential customers<br />There seems to be a void of information that is understandable for people not familiar with social media.<br />
  15. 15. SWOT- Threats<br />People don’t have a lot of money to spend to promote their business<br />Social Media can take time to pay off<br />Social Media can get pretty technical<br />Often people are afraid of new things and new technology.<br />
  16. 16. Online Presence<br />I am constantly contributing online content in various places. I feel it is important to give back as much as you take and I’m a huge consumer of online content. I feel it is only fair to contribute online.<br />Yelp<br />Facebook<br />Stumble<br />Digg<br />Delicious<br />Google<br />Word Press<br />Twitter<br />
  17. 17. Online Presence<br />I’m currently developing my blog/website.<br />I hope to maximize my SEO for my blog as organically as possible.<br />I feel like I am utilizing a lot of different social media and shouldn’t add too many more.<br />
  18. 18. Key Messages<br />Use social media to support your business and promote the local community<br />Help consumers be aware of where they are spending their money and help them build a connection with the organization<br />Have the option to take over the primary management of social media while still having access to a consultant to ask questions.<br />Offer flexible affordable management plans<br />
  19. 19. Key Messages- Personally<br />Intelligent/Knowledgeable about social media<br />I try to support the local economy as much as possible<br />I understand what it takes to own and run a small business because of my past experience<br />
  20. 20. Strategies<br />Attend farmers markets and speak to vendors and management<br />Build up successes and branch out to farmers markets and art shows not in the local area<br />Provide paper materials to encourage people to visit my blog and find out more about my business<br />I will research the online media presence of different businesses or events through Google Alerts before approaching them to utilize my service<br />Keep it honest and maintain reasonable rates.<br />
  21. 21. Strategies<br />I will continue to contribute articles that relate to the industries I’m working with<br />I will provide quick social media tips on my blog and Twitter<br />I currently share stories about food, local economies, and supporting small business <br />I will continue to bookmark articles through Delicious and thumb up related pages on Stumble.<br />
  22. 22. Tactics- Long Term<br />Over the next year:<br />Build up a solid following<br />Establish customer base<br />Expand customer testimonials on blog<br />Diversify location and type of customers<br />Contribute regular content to my blog<br />
  23. 23. Tactics- Short Term<br />Attend Farmers Markets during the summer months and build contacts<br />Get a professionally designed Word Press theme by June 2010<br />Produce paper materials by June 2010<br />Follow up with past contacts by June 2010<br />
  24. 24. Measurements<br />Raise my search results<br />Gain more followers on Twitter every week<br />Have multiple clients throughout Michigan, Chicago, and begin expanding to Arizona<br />Increase unique viewers of my blog every month<br />Produce positive results for the customers by raising awareness of their company online and hopefully increase sales or traffic to their event or business.<br />