Content Curation
and Social Sharing

{

Systems and tools to keep you sane

Chelsea Duran
Online Marketing and Community M...
In just a few hours a week,
you can set yourself up for
success all month long.
Most important question:
What are your goa...
Cascading content
Start at home (blog, website)
 Content flows to:
 Facebook
 Twitter
 Pinterest
 LinkedIn

The Content Mix
10-15% entertainment and/or personality
 50-60% valuable tips and immediately useful
information
 10-15%...
Use a content grid to stay
organized and strategic
Date Day Post Type Image

Message

Time

3/3

M

Newsletter

Folder>Fil...
The Power of Habit


When you create a blog post
make it a habit to write:
 A Facebook Post
 A Tweet
 A Pin
The Magic of Automation
Facebook post scheduler
 Twitter tools: Hootsuite,
Tweetdeck, Buffer
 Other tools: IFTTT (use ca...
How do you know what’s
working?


Analytics!
 Facebook Insights
 Google Analytics
 Hootsuite reports
Content is everywhere


Don’t forget about:
Old blog posts
 Articles you’ve written
for other publications
 Photos
 In...
Need help?

Email me at
duran.chelsea@gmail.com
 Twitter: @chelsead

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Content Curation and Social Sharing - Systems and tools to keep you sane

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Systems and automation tools to help you stay organized and strategic in the world of social media.

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  • I believe that one of those goals should be growing your email list. Your list is just that, YOURS! Facebook and Twitter could go away tomorrow. Free and low cost tools: MailChimp, Constant Contact.
  • Use this content mix across all of your communications – blog posts, Facebook Pages, Twitter accounts, etc. Tweak the formula for your own audience. What are they responding to?
  • Take that content mix and drop it into a grid. I love using a spreadsheet for this, but you can use whatever works for you – a running document, a hand-written calendar. Whatever you’ll use and stick to. Again, tweak the formula for what works for you and what your audience responds to.
  • When you’re in writing mode, it’s easy to continue writing. Take advantage of that feeling and draft your social posts right after you’re done writing that post. OR, when you’re writing one Facebook post – draft three and mix them up in your grid throughout the month. One blog post can equal many social posts.
  • On Facebook, I would recommend using Facebook’s scheduler, NOT a third party tool like Hootsuite. Nobody other than Facebook really knows, but it’s been reported that Facebook penalizes posts made with third party apps.Only schedule posts at times that you are able to monitor comments and respond to questions.
  • Review your analytics regularly. Keep an eye on what’s working and what isn’t working. Tweak your formula again and again.
  • Content Curation and Social Sharing - Systems and tools to keep you sane

    1. 1. Content Curation and Social Sharing { Systems and tools to keep you sane Chelsea Duran Online Marketing and Community Manager Canopy Management @chelsead, @winesisterhood
    2. 2. In just a few hours a week, you can set yourself up for success all month long. Most important question: What are your goals?
    3. 3. Cascading content Start at home (blog, website)  Content flows to:  Facebook  Twitter  Pinterest  LinkedIn 
    4. 4. The Content Mix 10-15% entertainment and/or personality  50-60% valuable tips and immediately useful information  10-15% weighty reference and higher value content your readers will come back to  5-15% content that builds relationships with others in your field  5% selling and promotional content  *Source: Internet Marketing for Smart People by Sonia Simone of Copyblogger
    5. 5. Use a content grid to stay organized and strategic Date Day Post Type Image Message Time 3/3 M Newsletter Folder>File.jpg Sign up for emails! 9:30am 3/4 Tu Blog Post Folder>File.jpg Read my latest post… 2pm 3/5 W Entertain Folder>File.jpg Love this helpful article noon 3/6 Th Event Folder>File.jpg Join me at… 3pm 3/7 F Product Folder>File.jpg What I do… 6pm
    6. 6. The Power of Habit  When you create a blog post make it a habit to write:  A Facebook Post  A Tweet  A Pin
    7. 7. The Magic of Automation Facebook post scheduler  Twitter tools: Hootsuite, Tweetdeck, Buffer  Other tools: IFTTT (use carefully!) 
    8. 8. How do you know what’s working?  Analytics!  Facebook Insights  Google Analytics  Hootsuite reports
    9. 9. Content is everywhere  Don’t forget about: Old blog posts  Articles you’ve written for other publications  Photos  Interesting articles 
    10. 10. Need help? Email me at duran.chelsea@gmail.com  Twitter: @chelsead 
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