FMU social media presentation 3/17


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Social Media 101 presentation at Florida Memorial University on March 17, 2011.

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FMU social media presentation 3/17

  1. 1. Social Media 101 <ul><li>Project PROTECT - Florida Memorial University </li></ul>Chelsea Duran specialist, strategy/pr (add)ventures
  2. 2. Social media goals <ul><li>What are your social media goals? </li></ul><ul><ul><li>Raise awareness </li></ul></ul><ul><ul><li>Encourage students to use services </li></ul></ul><ul><li>Determine your social media goals, then you can start developing a plan. </li></ul>
  3. 3. Strategic planning <ul><li>Who is your audience? </li></ul><ul><li>What platforms will you be using? (Facebook, Twitter, YouTube, Foursquare, LinkedIn, etc.) </li></ul><ul><li>Who will be responsible for posting? </li></ul><ul><li>How often will you be posting? </li></ul>
  4. 4. Crafting your message <ul><li>What is the message you want to get across on social media platforms? </li></ul><ul><li>What is your tone? Authoritative? Conversational? </li></ul>
  5. 5. Listen <ul><li>Your messaging strategy should start with listening. </li></ul><ul><li>Take time to listen to your audience. How do they talk to each other? </li></ul><ul><li>Try to mimic the tone in conversations with their friends. </li></ul>
  6. 6. Where to start <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>
  7. 7. Facebook stats <ul><li>Facebook has more than 500 million active users. </li></ul><ul><li>About 50% of active Facebook users log on to Facebook in any given day. </li></ul><ul><li>The average user has 130 friends. </li></ul><ul><li>There are more than 200 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. </li></ul>Source:
  8. 8. Facebook: What works <ul><li>Questions, photos, videos and content your audience wants to share </li></ul><ul><li>Conversation and responding to comments </li></ul><ul><li>Create a PAGE not a group. Pages can be transferred, groups stay with their creator FOREVER. </li></ul>
  9. 9. Facebook: What doesn’t work <ul><li>Boring content </li></ul><ul><li>Talking like a textbook </li></ul><ul><li>Scaring people into listening to you with sad, negative, hopeless messages </li></ul><ul><li>Ignoring comments </li></ul>
  10. 10. <ul><li>Follow the American Red Cross on Facebook </li></ul><ul><li>Engaging content </li></ul><ul><li>Consistent branding </li></ul><ul><li>Conversational </li></ul>Text
  11. 11. Twitter stats <ul><li>460,000 - Average number of new accounts per day over the last month. </li></ul><ul><li>182% - Increase in number of mobile users over the past year. </li></ul><ul><li>140 million - The average number of Tweets people sent per day, in the last month. </li></ul>Source:
  12. 12. Twitter: What works <ul><li>Short tweets. Leave at least 20 characters out of your 140 available characters free. This will help people retweet your information. </li></ul><ul><li>Interesting content. Think about what you like to share with your friends. </li></ul><ul><li>Saying thank you. If someone retweets your information, thank them for it. </li></ul>
  13. 13. Twitter: What doesn’t work <ul><li>Long links. Use tools like to shorten long links to fit into your posts. </li></ul><ul><li>Being shy. Millions of tweets are sent each day, tweet a few times a day to make sure you’re heard. </li></ul><ul><li>Talking about yourself ALL THE TIME. Share the love - link to other organizations’ content, retweet great posts from your followers. </li></ul>
  14. 14. <ul><li>Follow @LIVESTRONG on Twitter. </li></ul><ul><li>Good use of hashtags “#” - #SXSW, #LIVESTRONG #health </li></ul><ul><li>Mentioning other organizations, like @SetonFamily Hospital </li></ul>
  15. 15. YouTube stats <ul><li>Exceeds 2 billion views a day </li></ul><ul><li>24 hours of video uploaded every minute </li></ul><ul><li>Average person spends 15 minutes a day on YouTube. </li></ul>
  16. 16. YouTube: What works <ul><li>Short and captivating videos </li></ul><ul><li>“Tag” your content with relevant keywords that tie back to your mission </li></ul><ul><li>Repost videos you publish on YouTube on your Facebook and Twitter walls </li></ul><ul><li>Encourage your audience to share the videos </li></ul>
  17. 17. YouTube: What doesn’t work <ul><li>Long videos </li></ul><ul><li>Closing comments - let your audience interact with other viewers </li></ul><ul><li>Ignoring comments - monitor comments for spam and/or harmful messages. </li></ul>
  18. 18. General tips <ul><li>KISS </li></ul><ul><li>Have a plan </li></ul><ul><li>Be consistent - stay true to your brand across all platforms (offline, too) </li></ul><ul><li>Let people know where you are - include logos in printed materials, ask people to “like” your page in conversation and follow you </li></ul>
  19. 19. More general tips <ul><li>Be casual, but stay professional </li></ul><ul><li>Be gracious - tell people thank you for sharing your posts </li></ul><ul><li>If you’re not familiar with any of these platforms, create a personal account and spend time learning how it works. </li></ul>
  20. 20. Tools <ul><li>Create a content calendar </li></ul><ul><li>Hootsuite </li></ul><ul><li>Google Alerts </li></ul><ul><li> </li></ul>
  21. 21. What keyword do you want to follow? Only the best results or all results? How often do you want to hear about it? How do you want the alert delivered?
  22. 22. ... and remember <ul><li>It’s SOCIAL </li></ul><ul><ul><li>Two-way communication </li></ul></ul><ul><ul><li>Conversational tone </li></ul></ul>
  23. 23. My favorites <ul><li>Beth Kanter ( ) </li></ul><ul><li>SocialFish ( ) </li></ul><ul><li>Social Media Explorer ( ) </li></ul><ul><li>Eloqua’s Social Media Playbook ( ) </li></ul><ul><li>Red Cross Social Media Handbook ( ) </li></ul><ul><li>Air Force Blog Assessment </li></ul>
  24. 24. Final word of caution <ul><li>Know where you’re tweeting from at all times. </li></ul><ul><li>Note: The Red Cross/Dogfish Head Brewery incident. </li></ul>
  25. 25. Whoops!
  26. 26. Saved by the boss ... and the brewery.
  27. 27. Contact me <ul><li>[email_address] </li></ul><ul><li>@chelsead </li></ul><ul><li> </li></ul>
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