FMU social media presentation 3/17
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FMU social media presentation 3/17

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Social Media 101 presentation at Florida Memorial University on March 17, 2011.

Social Media 101 presentation at Florida Memorial University on March 17, 2011.

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FMU social media presentation 3/17 FMU social media presentation 3/17 Presentation Transcript

  • Social Media 101
    • Project PROTECT - Florida Memorial University
    Chelsea Duran specialist, strategy/pr (add)ventures
  • Social media goals
    • What are your social media goals?
      • Raise awareness
      • Encourage students to use services
    • Determine your social media goals, then you can start developing a plan.
  • Strategic planning
    • Who is your audience?
    • What platforms will you be using? (Facebook, Twitter, YouTube, Foursquare, LinkedIn, etc.)
    • Who will be responsible for posting?
    • How often will you be posting?
  • Crafting your message
    • What is the message you want to get across on social media platforms?
    • What is your tone? Authoritative? Conversational?
  • Listen
    • Your messaging strategy should start with listening.
    • Take time to listen to your audience. How do they talk to each other?
    • Try to mimic the tone in conversations with their friends.
  • Where to start
    • Facebook
    • Twitter
    • YouTube
  • Facebook stats
    • Facebook has more than 500 million active users.
    • About 50% of active Facebook users log on to Facebook in any given day.
    • The average user has 130 friends.
    • There are more than 200 million active users currently accessing Facebook through their mobile devices.
    • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    Source: http://www.facebook.com/press/info.php?statistics
  • Facebook: What works
    • Questions, photos, videos and content your audience wants to share
    • Conversation and responding to comments
    • Create a PAGE not a group. Pages can be transferred, groups stay with their creator FOREVER.
  • Facebook: What doesn’t work
    • Boring content
    • Talking like a textbook
    • Scaring people into listening to you with sad, negative, hopeless messages
    • Ignoring comments
    • Follow the American Red Cross on Facebook
    • Engaging content
    • Consistent branding
    • Conversational
    Text
  • Twitter stats
    • 460,000 - Average number of new accounts per day over the last month.
    • 182% - Increase in number of mobile users over the past year.
    • 140 million - The average number of Tweets people sent per day, in the last month.
    Source: http://blog.twitter.com/2011/03/numbers.html
  • Twitter: What works
    • Short tweets. Leave at least 20 characters out of your 140 available characters free. This will help people retweet your information.
    • Interesting content. Think about what you like to share with your friends.
    • Saying thank you. If someone retweets your information, thank them for it.
  • Twitter: What doesn’t work
    • Long links. Use tools like bit.ly to shorten long links to fit into your posts.
    • Being shy. Millions of tweets are sent each day, tweet a few times a day to make sure you’re heard.
    • Talking about yourself ALL THE TIME. Share the love - link to other organizations’ content, retweet great posts from your followers.
    • Follow @LIVESTRONG on Twitter.
    • Good use of hashtags “#” - #SXSW, #LIVESTRONG #health
    • Mentioning other organizations, like @SetonFamily Hospital
  • YouTube stats
    • Exceeds 2 billion views a day
    • 24 hours of video uploaded every minute
    • Average person spends 15 minutes a day on YouTube.
  • YouTube: What works
    • Short and captivating videos
    • “Tag” your content with relevant keywords that tie back to your mission
    • Repost videos you publish on YouTube on your Facebook and Twitter walls
    • Encourage your audience to share the videos
  • YouTube: What doesn’t work
    • Long videos
    • Closing comments - let your audience interact with other viewers
    • Ignoring comments - monitor comments for spam and/or harmful messages.
  • General tips
    • KISS
    • Have a plan
    • Be consistent - stay true to your brand across all platforms (offline, too)
    • Let people know where you are - include logos in printed materials, ask people to “like” your page in conversation and follow you
  • More general tips
    • Be casual, but stay professional
    • Be gracious - tell people thank you for sharing your posts
    • If you’re not familiar with any of these platforms, create a personal account and spend time learning how it works.
  • Tools
    • Create a content calendar
    • Hootsuite
    • Google Alerts
    • bit.ly
  • What keyword do you want to follow? Only the best results or all results? How often do you want to hear about it? How do you want the alert delivered?
  • ... and remember
    • It’s SOCIAL
      • Two-way communication
      • Conversational tone
  • My favorites
    • Beth Kanter ( http://www.bethkanter.org/ )
    • SocialFish ( http://www.socialfish.org/blog )
    • Social Media Explorer ( http://www.socialmediaexplorer.com/ )
    • Eloqua’s Social Media Playbook ( http://www.slideshare.net/Eloqua/eloqua-social-mediaplaybookpublic-4525846 )
    • Red Cross Social Media Handbook ( http://www.slideshare.net/wharman/social-media-handbook-for-red-cross-field-units )
    • Air Force Blog Assessment http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/
  • Final word of caution
    • Know where you’re tweeting from at all times.
    • Note: The Red Cross/Dogfish Head Brewery incident.
    http://redcrosschat.org/2011/02/16/twitter-faux-pas/
  • Whoops!
  • Saved by the boss ... and the brewery.
  • Contact me
    • [email_address]
    • @chelsead
    • http://www.linkedin.com/in/chelseaduran