Types of Links to Acquire Post Penguin

What Types of Links Do You  Need to Rank Post  Penguin?  @ChelseaBlacker  @Quaturo 

@ChelseaBlacker 

What is a  “Quality Backlink Proﬁle”? 

@ChelseaBlacker 

Types of Links  Directories? Others?  Blogs?  News?  @ChelseaBlacker 

Types of Anchor Text  Other?  Images?  Non Branded?  Products?  @ChelseaBlacker 

The Sectors •  Furniture •  Finance •  Mobile phones •  Holidays •  Musical instruments  •  Online daLng •  Coupons  @ChelseaBlacker 

The Tools  @ChelseaBlacker 

External Links  @ChelseaBlacker 

Winners                 Losers  @ChelseaBlacker 

% of Links From  Directories  14% 15%  6% 10%  5%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Ar;cles  3% 3% 2%  1% 1% 0%  Winners  Losers  @ChelseaBlacker 

% of Links From News  9% 10%  8%  4%  6%  4%  2%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Blogs  25% 25%  16% 20% 15% 10%  5%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Other  68% 80%  54% 60% 40% 20%  0%  Winners  Losers  @ChelseaBlacker 

Losers  Blogs  25%  News Other  4% 54%  Directori es  ArLcles  14%  3%  @ChelseaBlacker 

Winners  Blogs  16%  News  9%  Directori es  Other  6%  68%  ArLcles  1%  @ChelseaBlacker 

1. Blogs are not the only answer   •  Bullet point 1  @ChelseaBlacker 

•  Bullet point 1  @ChelseaBlacker 

•  Bullet point 1 3. Quality News  @ChelseaBlacker 

Anchor Text  @ChelseaBlacker 

The Data •  Voucher Codes Industry •  4 Winner Sites •  4 Loser Sites •  Anchor text above 1% of a site’s backlink  proﬁle  @ChelseaBlacker 

Winners                 Losers  @ChelseaBlacker 

Types of Anchor Text •  Branded •  Product •  Image •  Non Branded •  Other  @ChelseaBlacker 

% of Links From   Non Branded 10%  3%  2%  5%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Other 100%  72%  61%  80%  60%  40%  20%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Branded  26% 30%  18% 20% 10%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Product 10%  7%  8%  6%  4%  0%  2%  0%  Winners  Losers  @ChelseaBlacker 

% of Links From Images  10% 10%  8%  6%  4%  1%  2%  0%  Winners  Losers  @ChelseaBlacker 

Winners  Branded; 26%  Non Branded; 3%  Product; 0% Other; 61%  Images; 10%  @ChelseaBlacker 

Losers  Branded; 18%  Non Branded; 2%  Product; 7% Other; 72%  Images; 1%  @ChelseaBlacker 

1.  Build a Brand  Sub Title 1  @ChelseaBlacker 

Slide Title •  Bullet point 1  @ChelseaBlacker 

3. Over‐op;misa;on is  too obvious.  @ChelseaBlacker 

Where did it all go  wrong? 

In the beginning…  @ChelseaBlacker 

A public value on your site  @ChelseaBlacker 

= £  @ChelseaBlacker 

@ChelseaBlacker 

Calm before It’s Scary •  Bullet point 1 the storm  @ChelseaBlacker 

It’s Scary  •  Bullet point 1 It just got scary.  @ChelseaBlacker 

It’s Scary  •  Bullet point 1 Killer Content Can Win!  @ChelseaBlacker 

Successful Content in  AcLon 

Shi`ing Mindset towards Link Building •  Bullet point 1  @ChelseaBlacker 

@ChelseaBlacker 

146 Backlinks 108 Unique Domains  @ChelseaBlacker 

What I Expected to See…  top 10 foods highest in potassium  this arLcle  18  hcp://www.healthaliciousness.com/arLcles/ food‐sources‐of‐potassium.php  high potassium food  potassium  healthaliciious.com 9  hcp://www.healthaliciousness.com/ar...‐ potassium.php  fantasLc list  food list  NA  18  dried apricots  @ChelseaBlacker 

Actual Anchor Text 2  Distribu;on  3  (10 foods high in potassium)  top 10 foods highest in potassium  9  this arLcle  hcp://www.healthaliciousness.com/arLcles/food‐ 18  sources‐of‐potassium.php  high potassium food  potassium  18  90  healthaliciious.com  hcp://www.healthaliciousness.com/ar...‐potassium.php  fantasLc list  food list  @ChelseaBlacker 

Concluding Thoughts 

Images are  Gems! Focus on Branded Anchor Text  @ChelseaBlacker 

Slide Title  •  Bullet point 1 Focus on Branded Anchor Text  @ChelseaBlacker 

Slide Title  Mix it up •  Bullet point 1  @ChelseaBlacker 

Slide Title (and buy from picknmix.co.uk)  •  Bullet point 1 

@ChelseaBlacker Chelsea.Blacker@Quaturo.com 

http://www.stateofsearch.com	552
http://www.analyticsseo.com	460
http://www.boom-online.co.uk	317
http://www.zazzlemedia.co.uk	156
http://seoblog	152
http://storify.com	38
http://www.scoop.it	37
https://twitter.com	21
http://www.conseilsmarketing.com	14
http://www.biweo.com	14
http://test1.peoplebrowsr.com	9
http://client.tskab.com	4
http://fr.flavors.me	3
http://kred.com	3
http://analyticsseo.com	2
http://wayneb77.tumblr.com	2
http://webcache.googleusercontent.com	1
http://biweo.com	1
http://www.chelseablacker.com	1
https://si0.twimg.com	1

Types of Links to Acquire Post Penguin

by Chelsea Blacker on Sep 03, 2012

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