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Types of Links to Acquire Post Penguin

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Q: What types of backlink profiles did well post penguin? I've analysed over 40 sites which were big winners and loosers from Penguin to discover image links and news links were well received by …

Q: What types of backlink profiles did well post penguin? I've analysed over 40 sites which were big winners and loosers from Penguin to discover image links and news links were well received by Google while over optimised product anchor text did quite poorly.

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Transcript

  • 1. What
Types
of
Links
Do
You
 Need
to
Rank
Post
 Penguin?
 @ChelseaBlacker
 @Quaturo

  • 2. @ChelseaBlacker

  • 3. What
is
a

“Quality
Backlink
Profile”?

  • 4. @ChelseaBlacker

  • 5. Types
of
Links
 Directories?
Others?
 Blogs?
 News?
 @ChelseaBlacker

  • 6. Types
of
Anchor
Text
 Other?
 Images?
 Non
Branded?
 Products?
 @ChelseaBlacker

  • 7. The
Sectors
•  Furniture
•  Finance
•  Mobile
phones
•  Holidays
•  Musical
instruments

•  Online
daLng
•  Coupons
 @ChelseaBlacker

  • 8. The
Tools
 @ChelseaBlacker

  • 9. External
Links
 @ChelseaBlacker

  • 10. Winners
















Losers
 @ChelseaBlacker

  • 11. %
of
Links
From
 Directories
 14%
15%
 6%
10%
 5%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 12. %
of
Links
From
Ar;cles
 3%
3%
2%
 1%
1%
0%
 Winners
 Losers
 @ChelseaBlacker

  • 13. %
of
Links
From
News
 9%
10%
 8%
 4%
 6%
 4%
 2%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 14. %
of
Links
From
Blogs
 25%
25%
 16%
20%
15%
10%
 5%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 15. %
of
Links
From
Other
 68%
80%
 54%
60%
40%
20%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 16. Losers
 Blogs
 25%
 News
Other
 4%
54%
 Directori es
 ArLcles
 14%
 3%
 @ChelseaBlacker

  • 17. Winners
 Blogs
 16%
 News
 9%
 Directori es
 Other
 6%
 68%
 ArLcles
 1%
 @ChelseaBlacker

  • 18. 1.
Blogs
are
not
the
only
answer

 •  Bullet
point
1
 @ChelseaBlacker

  • 19. •  Bullet
point
1
 @ChelseaBlacker

  • 20. •  Bullet
point
1
3.
Quality
News
 @ChelseaBlacker

  • 21. Anchor
Text
 @ChelseaBlacker

  • 22. The
Data
•  Voucher
Codes
Industry
•  4
Winner
Sites
•  4
Loser
Sites
•  Anchor
text
above
1%
of
a
site’s
backlink
 profile
 @ChelseaBlacker

  • 23. Winners
















Losers
 @ChelseaBlacker

  • 24. Types
of
Anchor
Text
•  Branded
•  Product
•  Image
•  Non
Branded
•  Other
 @ChelseaBlacker

  • 25. %
of
Links
From

 Non
Branded
10%
 3%
 2%
 5%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 26. %
of
Links
From
Other
100%
 72%
 61%
 80%
 60%
 40%
 20%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 27. %
of
Links
From
Branded
 26%
30%
 18%
20%
10%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 28. %
of
Links
From
Product
10%
 7%
 8%
 6%
 4%
 0%
 2%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 29. %
of
Links
From
Images
 10%
10%
 8%
 6%
 4%
 1%
 2%
 0%
 Winners
 Losers
 @ChelseaBlacker

  • 30. Winners
 Branded;
26%
 Non
Branded;
3%
 Product;
0%
Other;
61%
 Images;
10%
 @ChelseaBlacker

  • 31. Losers
 Branded;
18%
 Non
Branded;
2%
 Product;
7%
Other;
72%
 Images;
1%
 @ChelseaBlacker

  • 32. 1.  Build
a
Brand
 Sub
Title
1
 @ChelseaBlacker

  • 33. Slide
Title
•  Bullet
point
1
 @ChelseaBlacker

  • 34. 3.
Over‐op;misa;on
is
 too
obvious.
 @ChelseaBlacker

  • 35. Where
did
it
all
go
 wrong?

  • 36. In
the
beginning…
 @ChelseaBlacker

  • 37. A
public
value
on
your
site
 @ChelseaBlacker

  • 38. =
£
 @ChelseaBlacker

  • 39. @ChelseaBlacker

  • 40. Calm
before
It’s
Scary
•  Bullet
point
1
the
storm
 @ChelseaBlacker

  • 41. It’s
Scary
 •  Bullet
point
1
It
just
got
scary.
 @ChelseaBlacker

  • 42. It’s
Scary
 •  Bullet
point
1
Killer
Content
Can
Win!
 @ChelseaBlacker

  • 43. Slide
Title
•  Bullet
point
1
 @ChelseaBlacker

  • 44. Successful
Content
in
 AcLon

  • 45. •  Bullet
point
1
 @ChelseaBlacker

  • 46. Shi`ing
Mindset
towards
Link
Building
•  Bullet
point
1
 @ChelseaBlacker

  • 47. @ChelseaBlacker

  • 48. •  Bullet
point
1
 @ChelseaBlacker

  • 49. @ChelseaBlacker

  • 50. 146
Backlinks
108
Unique
Domains
 @ChelseaBlacker

  • 51. What
I
Expected
to
See…
 top
10
foods
highest
in
potassium
 this
arLcle
 18
 hcp://www.healthaliciousness.com/arLcles/ food‐sources‐of‐potassium.php
 high
potassium
food
 potassium
 healthaliciious.com
9
 hcp://www.healthaliciousness.com/ar...‐ potassium.php
 fantasLc
list
 food
list
 NA
 18
 dried
apricots
 @ChelseaBlacker

  • 52. Actual
Anchor
Text
2
 Distribu;on
 3
 (10
foods
high
in
potassium)
 top
10
foods
highest
in
potassium
 9
 this
arLcle
 hcp://www.healthaliciousness.com/arLcles/food‐ 18
 sources‐of‐potassium.php
 high
potassium
food
 potassium
 18
 90
 healthaliciious.com
 hcp://www.healthaliciousness.com/ar...‐potassium.php
 fantasLc
list
 food
list
 @ChelseaBlacker

  • 53. Concluding
Thoughts

  • 54. Images
are
 Gems!
Focus
on
Branded
Anchor
Text
 @ChelseaBlacker

  • 55. Slide
Title
 •  Bullet
point
1
Focus
on
Branded
Anchor
Text
 @ChelseaBlacker

  • 56. Slide
Title
•  Bullet
point
1
 @ChelseaBlacker

  • 57. Slide
Title
 Mix
it
up
•  Bullet
point
1
 @ChelseaBlacker

  • 58. Slide
Title
(and
buy
from
picknmix.co.uk)
 •  Bullet
point
1

  • 59. @ChelseaBlacker
Chelsea.Blacker@Quaturo.com


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