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What
Types
of
Links
Do
You
    Need
to
Rank
Post
        Penguin?
         @ChelseaBlacker
           @Quaturo

@ChelseaBlacker

What
is
a

“Quality
Backlink
Profile”?

@ChelseaBlacker

Types
of
Links
                        Directories?
Others?
              Blogs?
    News?
             @ChelseaBlacker

Types
of
Anchor
Text
                  Other?
   Images?
                 Non
Branded?
     Products?
                    ...
The
Sectors
•    Furniture
•    Finance
•    Mobile
phones
•    Holidays
•    Musical
instruments

•    Online
daLng
•    ...
The
Tools
             @ChelseaBlacker

External
Links
            @ChelseaBlacker

Winners
















Losers
                     @ChelseaBlacker

%
of
Links
From
         Directories
                      14%
15%
            6%
10%
 5%
 0%
       Winners
   Losers
   ...
%
of
Links
From
Ar;cles
                          3%
3%
2%
               1%
1%
0%
         Winners
    Losers
           ...
%
of
Links
From
News
               9%
10%
 8%
                      4%
 6%
 4%
 2%
 0%
          Winners
   Losers
      ...
%
of
Links
From
Blogs
                          25%
25%
           16%
20%
15%
10%
 5%
 0%
          Winners
    Losers
  ...
%
of
Links
From
Other
            68%
80%
                    54%
60%
40%
20%
 0%
       Winners
    Losers
              ...
Losers
                   Blogs
                   25%
                            News
Other
                       4%
54...
Winners
   Blogs
           16%
                    News
                     9%
                   Directori             ...
1.
Blogs
are
not
the
only
answer

  •  Bullet
point
1
                     @ChelseaBlacker

•  Bullet
point
1
                     @ChelseaBlacker

•  Bullet
point
1
3.
Quality
News
                      @ChelseaBlacker

Anchor
Text
          @ChelseaBlacker

The
Data
•    Voucher
Codes
Industry
•    4
Winner
Sites
•    4
Loser
Sites
•    Anchor
text
above
1%
of
a
site’s
backlink...
Winners
















Losers
                     @ChelseaBlacker

Types
of
Anchor
Text
•    Branded
•    Product
•    Image
•    Non
Branded
•    Other
                          @ChelseaBl...
%
of
Links
From

        Non
Branded
10%
            3%
        2%
 5%
 0%
       Winners
   Losers
                    @C...
%
of
Links
From
Other
100%
                  72%
            61%
 80%
 60%
 40%
 20%
  0%
        Winners
   Losers
      ...
%
of
Links
From
Branded
            26%
30%
                        18%
20%
10%
 0%
       Winners
    Losers
            ...
%
of
Links
From
Product
10%
                    7%
 8%
 6%
 4%
         0%
 2%
 0%
       Winners
    Losers
             ...
%
of
Links
From
Images
           10%
10%
 8%
 6%
 4%
                   1%
 2%
 0%
       Winners
   Losers
             ...
Winners
                    Branded;
26%
                                                     Non
Branded;
3%
            ...
Losers
                   Branded;
18%
                                             Non
Branded;
2%
                      ...
1.  Build
a
Brand
      Sub
Title
1
                     @ChelseaBlacker

Slide
Title
•  Bullet
point
1
                     @ChelseaBlacker

3.
Over‐op;misa;on
is
     too
obvious.
              @ChelseaBlacker

Where
did
it
all
go
    wrong?

In
the
beginning…
                     @ChelseaBlacker

A
public
value
on
your
site
                    @ChelseaBlacker

=
£
 @ChelseaBlacker

@ChelseaBlacker

Calm
before
It’s
Scary
•  Bullet
point
1
the
storm
                     @ChelseaBlacker

It’s
Scary
 •  Bullet
point
1
It
just
got
scary.
                      @ChelseaBlacker

It’s
Scary
 •  Bullet
point
1
Killer
Content
Can
Win!
                      @ChelseaBlacker

Slide
Title
•  Bullet
point
1
                     @ChelseaBlacker

Successful
Content
in
       AcLon

•  Bullet
point
1
                     @ChelseaBlacker

Shi`ing
Mindset
towards
Link
Building
•  Bullet
point
1
                         @ChelseaBlacker

@ChelseaBlacker

•  Bullet
point
1
                     @ChelseaBlacker

@ChelseaBlacker

146
Backlinks
108
Unique
Domains
             @ChelseaBlacker

What
I
Expected
to
See…
                   top
10
foods
highest
in
potassium
                   this
arLcle
             1...
Actual
Anchor
Text
2
       Distribu;on
 3
                 (10
foods
high
in
potassium)
                    top
10
foods
...
Concluding
Thoughts

Images
are
  Gems!
Focus
on
Branded
Anchor
Text
                  @ChelseaBlacker

Slide
Title
 •  Bullet
point
1
Focus
on
Branded
Anchor
Text
                      @ChelseaBlacker

Slide
Title
•  Bullet
point
1
                     @ChelseaBlacker

Slide
Title
                     Mix
it
up
•  Bullet
point
1
                              @ChelseaBlacker

Slide
Title
(and
buy
from
picknmix.co.uk)
 •  Bullet
point
1

@ChelseaBlacker
Chelsea.Blacker@Quaturo.com

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Types of Links to Acquire Post Penguin

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Q: What types of backlink profiles did well post penguin? I've analysed over 40 sites which were big winners and loosers from Penguin to discover image links and news links were well received by Google while over optimised product anchor text did quite poorly.

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Transcript of "Types of Links to Acquire Post Penguin"

  1. 1. What
Types
of
Links
Do
You
 Need
to
Rank
Post
 Penguin?
 @ChelseaBlacker
 @Quaturo

  2. 2. @ChelseaBlacker

  3. 3. What
is
a

“Quality
Backlink
Profile”?

  4. 4. @ChelseaBlacker

  5. 5. Types
of
Links
 Directories?
Others?
 Blogs?
 News?
 @ChelseaBlacker

  6. 6. Types
of
Anchor
Text
 Other?
 Images?
 Non
Branded?
 Products?
 @ChelseaBlacker

  7. 7. The
Sectors
•  Furniture
•  Finance
•  Mobile
phones
•  Holidays
•  Musical
instruments

•  Online
daLng
•  Coupons
 @ChelseaBlacker

  8. 8. The
Tools
 @ChelseaBlacker

  9. 9. External
Links
 @ChelseaBlacker

  10. 10. Winners
















Losers
 @ChelseaBlacker

  11. 11. %
of
Links
From
 Directories
 14%
15%
 6%
10%
 5%
 0%
 Winners
 Losers
 @ChelseaBlacker

  12. 12. %
of
Links
From
Ar;cles
 3%
3%
2%
 1%
1%
0%
 Winners
 Losers
 @ChelseaBlacker

  13. 13. %
of
Links
From
News
 9%
10%
 8%
 4%
 6%
 4%
 2%
 0%
 Winners
 Losers
 @ChelseaBlacker

  14. 14. %
of
Links
From
Blogs
 25%
25%
 16%
20%
15%
10%
 5%
 0%
 Winners
 Losers
 @ChelseaBlacker

  15. 15. %
of
Links
From
Other
 68%
80%
 54%
60%
40%
20%
 0%
 Winners
 Losers
 @ChelseaBlacker

  16. 16. Losers
 Blogs
 25%
 News
Other
 4%
54%
 Directori es
 ArLcles
 14%
 3%
 @ChelseaBlacker

  17. 17. Winners
 Blogs
 16%
 News
 9%
 Directori es
 Other
 6%
 68%
 ArLcles
 1%
 @ChelseaBlacker

  18. 18. 1.
Blogs
are
not
the
only
answer

 •  Bullet
point
1
 @ChelseaBlacker

  19. 19. •  Bullet
point
1
 @ChelseaBlacker

  20. 20. •  Bullet
point
1
3.
Quality
News
 @ChelseaBlacker

  21. 21. Anchor
Text
 @ChelseaBlacker

  22. 22. The
Data
•  Voucher
Codes
Industry
•  4
Winner
Sites
•  4
Loser
Sites
•  Anchor
text
above
1%
of
a
site’s
backlink
 profile
 @ChelseaBlacker

  23. 23. Winners
















Losers
 @ChelseaBlacker

  24. 24. Types
of
Anchor
Text
•  Branded
•  Product
•  Image
•  Non
Branded
•  Other
 @ChelseaBlacker

  25. 25. %
of
Links
From

 Non
Branded
10%
 3%
 2%
 5%
 0%
 Winners
 Losers
 @ChelseaBlacker

  26. 26. %
of
Links
From
Other
100%
 72%
 61%
 80%
 60%
 40%
 20%
 0%
 Winners
 Losers
 @ChelseaBlacker

  27. 27. %
of
Links
From
Branded
 26%
30%
 18%
20%
10%
 0%
 Winners
 Losers
 @ChelseaBlacker

  28. 28. %
of
Links
From
Product
10%
 7%
 8%
 6%
 4%
 0%
 2%
 0%
 Winners
 Losers
 @ChelseaBlacker

  29. 29. %
of
Links
From
Images
 10%
10%
 8%
 6%
 4%
 1%
 2%
 0%
 Winners
 Losers
 @ChelseaBlacker

  30. 30. Winners
 Branded;
26%
 Non
Branded;
3%
 Product;
0%
Other;
61%
 Images;
10%
 @ChelseaBlacker

  31. 31. Losers
 Branded;
18%
 Non
Branded;
2%
 Product;
7%
Other;
72%
 Images;
1%
 @ChelseaBlacker

  32. 32. 1.  Build
a
Brand
 Sub
Title
1
 @ChelseaBlacker

  33. 33. Slide
Title
•  Bullet
point
1
 @ChelseaBlacker

  34. 34. 3.
Over‐op;misa;on
is
 too
obvious.
 @ChelseaBlacker

  35. 35. Where
did
it
all
go
 wrong?

  36. 36. In
the
beginning…
 @ChelseaBlacker

  37. 37. A
public
value
on
your
site
 @ChelseaBlacker

  38. 38. =
£
 @ChelseaBlacker

  39. 39. @ChelseaBlacker

  40. 40. Calm
before
It’s
Scary
•  Bullet
point
1
the
storm
 @ChelseaBlacker

  41. 41. It’s
Scary
 •  Bullet
point
1
It
just
got
scary.
 @ChelseaBlacker

  42. 42. It’s
Scary
 •  Bullet
point
1
Killer
Content
Can
Win!
 @ChelseaBlacker

  43. 43. Slide
Title
•  Bullet
point
1
 @ChelseaBlacker

  44. 44. Successful
Content
in
 AcLon

  45. 45. •  Bullet
point
1
 @ChelseaBlacker

  46. 46. Shi`ing
Mindset
towards
Link
Building
•  Bullet
point
1
 @ChelseaBlacker

  47. 47. @ChelseaBlacker

  48. 48. •  Bullet
point
1
 @ChelseaBlacker

  49. 49. @ChelseaBlacker

  50. 50. 146
Backlinks
108
Unique
Domains
 @ChelseaBlacker

  51. 51. What
I
Expected
to
See…
 top
10
foods
highest
in
potassium
 this
arLcle
 18
 hcp://www.healthaliciousness.com/arLcles/ food‐sources‐of‐potassium.php
 high
potassium
food
 potassium
 healthaliciious.com
9
 hcp://www.healthaliciousness.com/ar...‐ potassium.php
 fantasLc
list
 food
list
 NA
 18
 dried
apricots
 @ChelseaBlacker

  52. 52. Actual
Anchor
Text
2
 Distribu;on
 3
 (10
foods
high
in
potassium)
 top
10
foods
highest
in
potassium
 9
 this
arLcle
 hcp://www.healthaliciousness.com/arLcles/food‐ 18
 sources‐of‐potassium.php
 high
potassium
food
 potassium
 18
 90
 healthaliciious.com
 hcp://www.healthaliciousness.com/ar...‐potassium.php
 fantasLc
list
 food
list
 @ChelseaBlacker

  53. 53. Concluding
Thoughts

  54. 54. Images
are
 Gems!
Focus
on
Branded
Anchor
Text
 @ChelseaBlacker

  55. 55. Slide
Title
 •  Bullet
point
1
Focus
on
Branded
Anchor
Text
 @ChelseaBlacker

  56. 56. Slide
Title
•  Bullet
point
1
 @ChelseaBlacker

  57. 57. Slide
Title
 Mix
it
up
•  Bullet
point
1
 @ChelseaBlacker

  58. 58. Slide
Title
(and
buy
from
picknmix.co.uk)
 •  Bullet
point
1

  59. 59. @ChelseaBlacker
Chelsea.Blacker@Quaturo.com

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