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Evergreen Content:The Art of Recycling Resources        Chelsea Blacker        UK.BLUEGLASS.COM         @ChelseaBlacker
The Challenges
Work at a boring company       The Challenges
Don’t have anythinginteresting to say        The Challenges
The ChallengesNo one cares
Spruce Up Your   Content
Existing ContentAudit Your Content
Hello All,          I’m looking to put together some exciting freshideas to create new content for our online marketingcha...
EmployeesCopy Writers?
History.      History           Human Resources
HistoryCase Studies
History  ProposalsHuman Resources
HistoryHuman Resources
HistoryCase Studies
Service providers.
Calendar  HistoryCase Studies
Human Resources
History      PresentationsCase Studies
HistoryCase Studies
Facts
Events
Publications
Lessons Learned
Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
Recycling and Reusing Content
Recycling and Reusing Content
Recycling and Reusing Content
Recycling and Reusing Content
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Recycling and Reusing Content

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How can you reuse your content? I look at case studies, employees, and publications - working out how to maximise exposure.

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  • Event attendeesPromote on socialLegit authors on G+Presentorsjournalists
  • The Witheridge Transport Company, Dennis "char-a-banc" (T9795), a Ford 14 seater bus and Burford bus (T 9795)Company Birthday – establish one! Then celebrate it onlineImages can be a resource for historic articles – get them on flickr, informative articles, etc
  • Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  • Top 10 reasons not to ____
  • Top 10 reasons not to ____
  • Video testimonial from clientsRepublish as whitepaper with details from many case studiesIf inhouse is part of a case study – get a link!!
  • Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  • Slide shareWrite a blog postPresent it!Video recordingAfterthoughts on blogFollow up on G+ Hangout
  • Slide shareMake a practice round a blog postWrite a blog postPresent it!Video recordingAfterthoughts on blogFollow up on G+ Hangout
  • Video kinetic typographyInfographic HTML5
  • Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  • Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  • Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  • Transcript of "Recycling and Reusing Content"

    1. 1. Evergreen Content:The Art of Recycling Resources Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
    2. 2. The Challenges
    3. 3. Work at a boring company The Challenges
    4. 4. Don’t have anythinginteresting to say The Challenges
    5. 5. The ChallengesNo one cares
    6. 6. Spruce Up Your Content
    7. 7. Existing ContentAudit Your Content
    8. 8. Hello All, I’m looking to put together some exciting freshideas to create new content for our online marketingchannels. I’d like one person in each department to getback to me with your group’s ideas by tomorrow at 5pm.Thanks so much! Cheers, Audrey
    9. 9. EmployeesCopy Writers?
    10. 10. History. History Human Resources
    11. 11. HistoryCase Studies
    12. 12. History ProposalsHuman Resources
    13. 13. HistoryHuman Resources
    14. 14. HistoryCase Studies
    15. 15. Service providers.
    16. 16. Calendar HistoryCase Studies
    17. 17. Human Resources
    18. 18. History PresentationsCase Studies
    19. 19. HistoryCase Studies
    20. 20. Facts
    21. 21. Events
    22. 22. Publications
    23. 23. Lessons Learned
    24. 24. Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
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