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Recycling and Reusing Content
 

Recycling and Reusing Content

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How can you reuse your content? I look at case studies, employees, and publications - working out how to maximise exposure.

How can you reuse your content? I look at case studies, employees, and publications - working out how to maximise exposure.

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  • Event attendeesPromote on socialLegit authors on G+Presentorsjournalists
  • The Witheridge Transport Company, Dennis "char-a-banc" (T9795), a Ford 14 seater bus and Burford bus (T 9795)Company Birthday – establish one! Then celebrate it onlineImages can be a resource for historic articles – get them on flickr, informative articles, etc
  • Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  • Top 10 reasons not to ____
  • Top 10 reasons not to ____
  • Video testimonial from clientsRepublish as whitepaper with details from many case studiesIf inhouse is part of a case study – get a link!!
  • Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  • Slide shareWrite a blog postPresent it!Video recordingAfterthoughts on blogFollow up on G+ Hangout
  • Slide shareMake a practice round a blog postWrite a blog postPresent it!Video recordingAfterthoughts on blogFollow up on G+ Hangout
  • Video kinetic typographyInfographic HTML5
  • Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  • Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  • Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout

Recycling and Reusing Content Recycling and Reusing Content Presentation Transcript

  • Evergreen Content:The Art of Recycling Resources Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
  • The Challenges
  • Work at a boring company The Challenges
  • Don’t have anythinginteresting to say The Challenges
  • The ChallengesNo one cares
  • Spruce Up Your Content
  • Existing ContentAudit Your Content
  • Hello All, I’m looking to put together some exciting freshideas to create new content for our online marketingchannels. I’d like one person in each department to getback to me with your group’s ideas by tomorrow at 5pm.Thanks so much! Cheers, Audrey
  • EmployeesCopy Writers?
  • History. History Human Resources
  • HistoryCase Studies
  • History ProposalsHuman Resources
  • HistoryHuman Resources
  • HistoryCase Studies
  • Service providers.
  • Calendar HistoryCase Studies
  • Human Resources
  • History PresentationsCase Studies
  • HistoryCase Studies
  • Facts
  • Events
  • Publications
  • Lessons Learned
  • Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM