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Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
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Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b

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Talk to luxury retailers about making friends and influencing people in digital marketing.

Talk to luxury retailers about making friends and influencing people in digital marketing.

Published in Technology , Self Improvement
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  • Social mention, ice rocket
  • 100 followers and 912 repins
  • 100 followers and 912 repins
  • Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  • The Witheridge Transport Company, Dennis "char-a-banc" (T9795), a Ford 14 seater bus and Burford bus (T 9795)Company Birthday – establish one! Then celebrate it onlineImages can be a resource for historic articles – get them on flickr, informative articles, etc
  • Event attendeesPromote on socialLegit authors on G+Presentorsjournalists

Transcript

  • 1. Identifying & Engaging With Social Influencers BLUEGLASS.COM @ChelseaBlackercblacker@blueglass.com
  • 2. Chelsea Blackercblacker@blueglass.com@chelseablackerBLUEGLASS.COMCHELSEABLACKER.COM
  • 3. Identify Influencers
  • 4. FollowerWonk
  • 5. FindPeopleOnPlus
  • 6. YouTube Search
  • 7. Twazzup
  • 8. Google Search Operator Queries
  • 9. What do Influencers Like?
  • 10. MentionMap
  • 11. PinAlytics
  • 12. PinAlytics
  • 13. Search A Site
  • 14. Content Development
  • 15. Calendar HistoryCase Studies
  • 16. Exclusive Interviews
  • 17. Events
  • 18. Company History
  • 19. EmployeesCopy Writers?
  • 20. Engagement
  • 21. Comment on Posts
  • 22. Get Familiar on Twitter
  • 23. Hello Sarah, Thanks for the RT of Angela’s last blog post on XXX,glad you too see the funnier side in cooking disasters! Mustconfess, she just threw away the pan instead of trying to cleanup the mess.  Angela and I are currently developing a Facebook appabout baking bread. Is there any chance you’d have a momentto chat through it on Skype/gChat with me? I’d appreciate anyfeedback you could offer from your bread baking experiences.My Skype username is: XXXX, don’t hesitate to email, tweet,skype message or gChat me when you have a moment! KR, Chelsea
  • 24. Outreach Stories
  • 25. Key Takeaways1. Be honest about who you are.2. Collaboration is most powerful with both internal staff support and external influencers .3. Ensure what you have to offer is 100% relevant to your target influencer.4. Have fun meeting new people.
  • 26. Chelsea Blackercblacker@blueglass.com@chelseablackerBLUEGLASS.COMCHELSEABLACKER.COM