Identifying & Engaging With Social Influencers      BLUEGLASS.COM    @ChelseaBlackercblacker@blueglass.com
Chelsea Blackercblacker@blueglass.com@chelseablackerBLUEGLASS.COMCHELSEABLACKER.COM
Identify Influencers
FollowerWonk
FindPeopleOnPlus
YouTube Search
Twazzup
Google Search Operator       Queries
What do Influencers      Like?
MentionMap
PinAlytics
PinAlytics
Search A Site
Content Development
Calendar  HistoryCase Studies
Exclusive Interviews
Events
Company History
EmployeesCopy Writers?
Engagement
Comment on Posts
Get Familiar on Twitter
Hello Sarah,          Thanks for the RT of Angela’s last blog post on XXX,glad you too see the funnier side in cooking dis...
Outreach Stories
Key Takeaways1. Be honest about who you are.2. Collaboration is most powerful with   both internal staff support and exter...
Chelsea Blackercblacker@blueglass.com@chelseablackerBLUEGLASS.COMCHELSEABLACKER.COM
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
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Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b

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Talk to luxury retailers about making friends and influencing people in digital marketing.

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  • Social mention, ice rocket
  • 100 followers and 912 repins
  • 100 followers and 912 repins
  • Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  • The Witheridge Transport Company, Dennis "char-a-banc" (T9795), a Ford 14 seater bus and Burford bus (T 9795)Company Birthday – establish one! Then celebrate it onlineImages can be a resource for historic articles – get them on flickr, informative articles, etc
  • Event attendeesPromote on socialLegit authors on G+Presentorsjournalists
  • Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b

    1. 1. Identifying & Engaging With Social Influencers BLUEGLASS.COM @ChelseaBlackercblacker@blueglass.com
    2. 2. Chelsea Blackercblacker@blueglass.com@chelseablackerBLUEGLASS.COMCHELSEABLACKER.COM
    3. 3. Identify Influencers
    4. 4. FollowerWonk
    5. 5. FindPeopleOnPlus
    6. 6. YouTube Search
    7. 7. Twazzup
    8. 8. Google Search Operator Queries
    9. 9. What do Influencers Like?
    10. 10. MentionMap
    11. 11. PinAlytics
    12. 12. PinAlytics
    13. 13. Search A Site
    14. 14. Content Development
    15. 15. Calendar HistoryCase Studies
    16. 16. Exclusive Interviews
    17. 17. Events
    18. 18. Company History
    19. 19. EmployeesCopy Writers?
    20. 20. Engagement
    21. 21. Comment on Posts
    22. 22. Get Familiar on Twitter
    23. 23. Hello Sarah, Thanks for the RT of Angela’s last blog post on XXX,glad you too see the funnier side in cooking disasters! Mustconfess, she just threw away the pan instead of trying to cleanup the mess.  Angela and I are currently developing a Facebook appabout baking bread. Is there any chance you’d have a momentto chat through it on Skype/gChat with me? I’d appreciate anyfeedback you could offer from your bread baking experiences.My Skype username is: XXXX, don’t hesitate to email, tweet,skype message or gChat me when you have a moment! KR, Chelsea
    24. 24. Outreach Stories
    25. 25. Key Takeaways1. Be honest about who you are.2. Collaboration is most powerful with both internal staff support and external influencers .3. Ensure what you have to offer is 100% relevant to your target influencer.4. Have fun meeting new people.
    26. 26. Chelsea Blackercblacker@blueglass.com@chelseablackerBLUEGLASS.COMCHELSEABLACKER.COM
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