Lessons Learned From37,320 Minutes of Blogger Outreach           Chelsea Blacker          UK.BLUEGLASS.COM           @Chel...
Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
The Challenge
•   65 Unique Domain Links•   2 Month Project•   44 Keywords•   Website 1: Average Rank 17•   Website 2: Average Rank 25
Results
• 82 Unique Domain Links• 4 Month Project
Before   After0510                    Website 115                    Website 2202530
Website 1 Media Value£3,000£2,500£2,000£1,500£1,000 £500    £0           Before                After
Website 2 Media Value£6,000£5,000£4,000£3,000£2,000£1,000    £0           Before                After
What We Learned
Competitor AnalysisCategorise backlinks by blogs, news sites, etc.Sort by influence rank.
Persona DevelopmentCan be an extravagant    waste of time
Break it Down       Break down your writer selection process into simplesteps. Have a stock email withdummie brief, explai...
WritersFind writers usingElance, Twitter, & PeoplePerHour.Do NOT pay until  you are happy.Beware of writers trying to invo...
Blogger OutreachSupply useful images with        Compfight.Acting as a keen enthusiast helps your content look      more c...
Rule of ThreeAverage 3 emails to get a     blog post placedSuggest 3 subject matters Produce the doc in 3 file         for...
Time is Money
Don’t Bite Off MoreThan You Can Chew  Time is Money
Spread Thin44 keywords for 65 links meansimpact for any given term isn’t    as strong as it could be
New Things to Try
Quality
Authorshipty
Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
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Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank

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  • Backlinks via blog categorisationSort by influenceChucked into Google Reader
  • Google Operator Queries
  • Writers: Selecting writers can be difficult so break it down into simple steps.Have a stock email with a dummie brief, explaining your payment methods, due date requirements. If the writer gets back to you and confirms, try them out.Keep it simple stupid
  • About Writers..Elance, Twitter, People Per HourDo NOT pay until you are happy with an article.Check your payments.
  • Get images into posts:compfightPretend to be a keen student. Get access to a uni email address if possible.
  • Average 3 emails to get a blog post placedSuggest 3 subject mattersProduce the doc in 3 formats: word, HTML, email
  • We were offered multi lingual. But multilingual in a language we don’t know was a bit too much to start with.
  • Keywords – 65 links for 44 keywords
  • Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank

    1. 1. Lessons Learned From37,320 Minutes of Blogger Outreach Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
    2. 2. Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
    3. 3. The Challenge
    4. 4. • 65 Unique Domain Links• 2 Month Project• 44 Keywords• Website 1: Average Rank 17• Website 2: Average Rank 25
    5. 5. Results
    6. 6. • 82 Unique Domain Links• 4 Month Project
    7. 7. Before After0510 Website 115 Website 2202530
    8. 8. Website 1 Media Value£3,000£2,500£2,000£1,500£1,000 £500 £0 Before After
    9. 9. Website 2 Media Value£6,000£5,000£4,000£3,000£2,000£1,000 £0 Before After
    10. 10. What We Learned
    11. 11. Competitor AnalysisCategorise backlinks by blogs, news sites, etc.Sort by influence rank.
    12. 12. Persona DevelopmentCan be an extravagant waste of time
    13. 13. Break it Down Break down your writer selection process into simplesteps. Have a stock email withdummie brief, explaining yourpayment methods, due dates.
    14. 14. WritersFind writers usingElance, Twitter, & PeoplePerHour.Do NOT pay until you are happy.Beware of writers trying to invoice you twice.
    15. 15. Blogger OutreachSupply useful images with Compfight.Acting as a keen enthusiast helps your content look more credbile.
    16. 16. Rule of ThreeAverage 3 emails to get a blog post placedSuggest 3 subject matters Produce the doc in 3 file formats (word, HTML, email)
    17. 17. Time is Money
    18. 18. Don’t Bite Off MoreThan You Can Chew Time is Money
    19. 19. Spread Thin44 keywords for 65 links meansimpact for any given term isn’t as strong as it could be
    20. 20. New Things to Try
    21. 21. Quality
    22. 22. Authorshipty
    23. 23. Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
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