Your SlideShare is downloading. ×
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank


Published on

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Backlinks via blog categorisationSort by influenceChucked into Google Reader
  • Google Operator Queries
  • Writers: Selecting writers can be difficult so break it down into simple steps.Have a stock email with a dummie brief, explaining your payment methods, due date requirements. If the writer gets back to you and confirms, try them out.Keep it simple stupid
  • About Writers..Elance, Twitter, People Per HourDo NOT pay until you are happy with an article.Check your payments.
  • Get images into posts:compfightPretend to be a keen student. Get access to a uni email address if possible.
  • Average 3 emails to get a blog post placedSuggest 3 subject mattersProduce the doc in 3 formats: word, HTML, email
  • We were offered multi lingual. But multilingual in a language we don’t know was a bit too much to start with.
  • Keywords – 65 links for 44 keywords
  • Transcript

    • 1. Lessons Learned From37,320 Minutes of Blogger Outreach Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
    • 2. Chelsea
    • 3. The Challenge
    • 4. • 65 Unique Domain Links• 2 Month Project• 44 Keywords• Website 1: Average Rank 17• Website 2: Average Rank 25
    • 5. Results
    • 6. • 82 Unique Domain Links• 4 Month Project
    • 7. Before After0510 Website 115 Website 2202530
    • 8. Website 1 Media Value£3,000£2,500£2,000£1,500£1,000 £500 £0 Before After
    • 9. Website 2 Media Value£6,000£5,000£4,000£3,000£2,000£1,000 £0 Before After
    • 10. What We Learned
    • 11. Competitor AnalysisCategorise backlinks by blogs, news sites, etc.Sort by influence rank.
    • 12. Persona DevelopmentCan be an extravagant waste of time
    • 13. Break it Down Break down your writer selection process into simplesteps. Have a stock email withdummie brief, explaining yourpayment methods, due dates.
    • 14. WritersFind writers usingElance, Twitter, & PeoplePerHour.Do NOT pay until you are happy.Beware of writers trying to invoice you twice.
    • 15. Blogger OutreachSupply useful images with Compfight.Acting as a keen enthusiast helps your content look more credbile.
    • 16. Rule of ThreeAverage 3 emails to get a blog post placedSuggest 3 subject matters Produce the doc in 3 file formats (word, HTML, email)
    • 17. Time is Money
    • 18. Don’t Bite Off MoreThan You Can Chew Time is Money
    • 19. Spread Thin44 keywords for 65 links meansimpact for any given term isn’t as strong as it could be
    • 20. New Things to Try
    • 21. Quality
    • 22. Authorshipty
    • 23. Chelsea