Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
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Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank

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  • Backlinks via blog categorisationSort by influenceChucked into Google Reader
  • Google Operator Queries
  • Writers: Selecting writers can be difficult so break it down into simple steps.Have a stock email with a dummie brief, explaining your payment methods, due date requirements. If the writer gets back to you and confirms, try them out.Keep it simple stupid
  • About Writers..Elance, Twitter, People Per HourDo NOT pay until you are happy with an article.Check your payments.
  • Get images into posts:compfightPretend to be a keen student. Get access to a uni email address if possible.
  • Average 3 emails to get a blog post placedSuggest 3 subject mattersProduce the doc in 3 formats: word, HTML, email
  • We were offered multi lingual. But multilingual in a language we don’t know was a bit too much to start with.
  • Keywords – 65 links for 44 keywords

Transcript

  • 1. Lessons Learned From37,320 Minutes of Blogger Outreach Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
  • 2. Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM
  • 3. The Challenge
  • 4. • 65 Unique Domain Links• 2 Month Project• 44 Keywords• Website 1: Average Rank 17• Website 2: Average Rank 25
  • 5. Results
  • 6. • 82 Unique Domain Links• 4 Month Project
  • 7. Before After0510 Website 115 Website 2202530
  • 8. Website 1 Media Value£3,000£2,500£2,000£1,500£1,000 £500 £0 Before After
  • 9. Website 2 Media Value£6,000£5,000£4,000£3,000£2,000£1,000 £0 Before After
  • 10. What We Learned
  • 11. Competitor AnalysisCategorise backlinks by blogs, news sites, etc.Sort by influence rank.
  • 12. Persona DevelopmentCan be an extravagant waste of time
  • 13. Break it Down Break down your writer selection process into simplesteps. Have a stock email withdummie brief, explaining yourpayment methods, due dates.
  • 14. WritersFind writers usingElance, Twitter, & PeoplePerHour.Do NOT pay until you are happy.Beware of writers trying to invoice you twice.
  • 15. Blogger OutreachSupply useful images with Compfight.Acting as a keen enthusiast helps your content look more credbile.
  • 16. Rule of ThreeAverage 3 emails to get a blog post placedSuggest 3 subject matters Produce the doc in 3 file formats (word, HTML, email)
  • 17. Time is Money
  • 18. Don’t Bite Off MoreThan You Can Chew Time is Money
  • 19. Spread Thin44 keywords for 65 links meansimpact for any given term isn’t as strong as it could be
  • 20. New Things to Try
  • 21. Quality
  • 22. Authorshipty
  • 23. Chelsea Blackercblacker@blueglass.com@chelseablackerUK.BLUEGLASS.COM