Wizarding World of Harry Potter
Upcoming SlideShare
Loading in...5

Wizarding World of Harry Potter






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Wizarding World of Harry Potter  Wizarding World of Harry Potter Presentation Transcript

  • The Wizarding World of Harry Potter Chelsea Bada ADV 420
  • Timeline: 2007 2008 2009 2010 2011 May 3rd: September February 7th June 18th: Announcent Construction First 30 sec Park officially of Park Begins Super Bowl opens Ad Info: -Located in Universal Parks and Resorts’ Islands of Adventure theme park in Orlando, FL -Individually owned by Time Warner -Approx. 20 Acres -Includes 4 Rides, 6 Shops and 2 Restaurants -Future Expansion to Universal Studios HollywoodBackground Info
  • Harry Potter Land Targets: - Boys and Girls ages 10-17 - Harry Potter Fans - “Harry Potter generation,” (men and women ages 17-28)Target Audience
  • Goals: Challenges: Overall Goals: - Competition with other attractions at park - Profit off of Park - How to keep attendance high even during - Bring “Magic“ of Harry Potter to life off season - Uphold Brand - Attracting people internationally and nationally Online Goals: - Attracting people even with the poor economy - Increase Social Media Platforms - Increase Social Media PresenceGoals/Challenges
  • Utilize Platforms 1. Facebook - Brand themselves - Create repitition within the profile picture, icon and timeline cover photo - Engage park attendees - Check-In which ride, restaurant or attraction they are located at - Tag pictures with actors/actresses around park - Interact with park attendees - Comment, “like” and share pictures that are tag and posted on wall - Create tabs on page - Share experiences - Ride, restaurant or attraction reviewsSocial Media Marketing
  • Utilize Platforms 2. Twitter - Brand themselves - Create repetition within icon and twitter background picture - Engage followers - Check-In which ride, restaurant or attraction they are located at (via Four-Square) - Tweet pictures with actors/actresses around park - Interact with park attendees - Retweet pictures, reviews, and other posts 2. Youtube - Encourage park attendees to post videos of experiences, reactions to rides, interactions with actors/actresses, showsSocial Media Marketing
  • Smart Phone Mobile Application ™Wizarding World of Harry Potter Scavenger Hunt∫ Application where visitors can interact with whoever is in the park that day. Goal: - Take a picture at each checkpoint throughout the park - Complete tasks given at checkpoints (allowing the attendees to interact with the attractions at the park) Features: - Interactive Map - “To-Do“ list (to allow attendees to experience and see everything at the park) - Ride tracker - Find out how long the attration lines are - Reviews of attractions Rewards: - To encourage attendees to participate there will be giveaways such as Harry Potter merchandise, wands, T-Shirts and even a possible chance to meet all the actors and cast in the park.Mobile Strategy
  • Measurement of Success - Number of followers on Twitter - Number of fans on Facebook - Number of subscribers on Youtube - Check for positive feedback on Social Media Platforms - Revenue in parkMeasuring Success
  • Social Media Marketing: Twitter & Youtube 15% Mobile Strategy 50% 35%Social Media Total Cost: Marketing: $6.5 Million FacebookBudgeting/Allocations
  • The Wizarding World of Harry Potter