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How Friending your Doctor Changes
the Doctor-Patient Relationship
Marcia W. DiStaso, Ph.D.
Chelsea Amaral
Pennsylvania Sta...
In a world where almost everyone is online
and can easily find and provide medical
solace, is it a good idea to consider s...
A 2012 study published in the Journal of
Pediatrics found that only 44% of
websites contained accurate facts about
infant...
72% of online adults use social networking sites
18% of online adults use Twitter
67% of online adults use Facebook
May 20...
The most trusted resources online are those posted
by doctors (60%), followed by nurses (56%), and
hospitals (55%) – 2012...
Support doctors’ personal expression
Enable individual doctors to have a professional
presence online
Foster collegiali...
If physicians interact with patients on the internet, they
must maintain appropriate boundaries of the patient-
physician...
So…
We wanted to further understand how
patients feel about connecting with their
physician on social media platforms and
...
Methodology
 National survey of 420 adult Internet users
 Conducted November 7-9, 2013
 82% of respondents use social m...
Connecting
 26% would connect to their Dr. on Facebook (n=108)
 13% would connect to their Dr. on Twitter (n=52)
Doctor/Patient Relationships
Social media was found to have a minimal benefit
Only 6%felt that social media
helps doctors to be perceived as an
expert in their field
What would they do?
69% would read it (n=286)
59% would share it with others (n=301)
Who would read it?
Young
Females
Who would share it?
Young
Adults
59%would change what
they post when connected with
their doctor
Are you Connected?
NONO
YesYes
3% are connected with their doctor on Facebook
1% are connected with their doctor on Twitter
0.5% are connected with their...
Does friending your doctor change the doctor-patient
relationship?
Social media has a minimal benefit
in doctor-patient relationships
BUT
Patients will read and share
posts from their doctor
Recommendations
1. Create separate and professional social media
accounts or maintain a low level of personal
information
...
Thank You
Marcia W. DiStaso, Ph.D.
Chelsea Amaral
Pennsylvania State University
Email: mwd10@psu.edu
Phone: 814-863-9874
How friending your Doctor Changes the Doctor-Patient Relationship
How friending your Doctor Changes the Doctor-Patient Relationship
How friending your Doctor Changes the Doctor-Patient Relationship
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How friending your Doctor Changes the Doctor-Patient Relationship

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My professor, Dr. Marcia DiStaso and I conducted an online survey of 344 adults to understand how patients feel about connecting with their physician via social media.

After analyzing our results I made this PowerPoint which was presented at The Center for Media+Health Conference.

Published in: Healthcare, Business
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  • You can’t trust everything you read online. A 2012 study published in the Journal of Pediatrics found that only 44% of websites contained accurate facts about infant sleep.
  • You can’t trust everything you read online. A 2012 study published in the Journal of Pediatrics found that only 44% of websites contained accurate facts about infant sleep.
  • Participating in social networking and other similar Internet opportunities can support physicians’ personal expression, enable individual physicians to have a professional presence online, foster collegiality and camaraderie within the profession, provide opportunity to widely disseminate public health messages and other health communication. Social networks, blogs, and other forms of communication online also create new challenges to the patient-physician relationship.
  • who were independently recruited from more than 30 million SurveyMonkey users
  • On a 1-5 scale –
    Social media was most beneficial for commitment to the relationship (M=2.45, SD=1.22), followed by satisfaction in the relationship (M=2.16, SD=2.35), and trust in the relationship (M=1.94, SD=1.03).
    Plus, Respondents who were currently using social media had a higher perception of connecting to doctors on social media
  • Biggest influence of gaming is the number of people today who played games as they were growing up.
    The average high school student has played about 10K hours of video games by the time they graduate high school. Ironic enough that 10 thousand hours is what Malcom Gladwell (journalist & author of the Tipping Point) says anyone needs to become an expert at something. We have a couple of generations who are expert gamers in or entering the workforce.
  • Research shows that gamification leads to
    Learning more factual information
    Attaining higher skill levels
    Retaining information longer
    …than learning the through reading and traditional training
  • Transcript of "How friending your Doctor Changes the Doctor-Patient Relationship "

    1. 1. How Friending your Doctor Changes the Doctor-Patient Relationship Marcia W. DiStaso, Ph.D. Chelsea Amaral Pennsylvania State University
    2. 2. In a world where almost everyone is online and can easily find and provide medical solace, is it a good idea to consider social media as a reliable source of healthcare?
    3. 3. A 2012 study published in the Journal of Pediatrics found that only 44% of websites contained accurate facts about infant sleep One in three American adults have gone online to figure out a medical condition according to the 2013 Pew Health Online survey The potential for misinformation on the Internet is high BUT
    4. 4. 72% of online adults use social networking sites 18% of online adults use Twitter 67% of online adults use Facebook May 2013 Pew Internet: Social Networking Social Media Use by the Public
    5. 5. The most trusted resources online are those posted by doctors (60%), followed by nurses (56%), and hospitals (55%) – 2012 Pricewaterhouse Cooper Survey 35% of practicing physicians have received friend requests from patients on their personal social media network accounts and 58% of them always reject them – 2011 Journal of General Internal Medicine The downside to doctors using social media is that sensitive subjects like physical and mental ailments can easily be revealed by the person suffering from them or the doctor treating them Social Media Use by Doctors
    6. 6. Support doctors’ personal expression Enable individual doctors to have a professional presence online Foster collegiality and camaraderie within the profession Provide opportunity to widely disseminate public health messages and other health communication American Medical Association (AMA), Opinion 9.124 Adopted Nov. 2010 Benefits of Using Social Media
    7. 7. If physicians interact with patients on the internet, they must maintain appropriate boundaries of the patient- physician relationship in accordance with professional ethical guidelines just, as they would in any other context To maintain appropriate professional boundaries physicians should consider separating personal and professional content online American Medical Association (AMA), Opinion 9.124 Adopted Nov. 2010 Considerations
    8. 8. So… We wanted to further understand how patients feel about connecting with their physician on social media platforms and how this connection can change their relationship with their doctor.
    9. 9. Methodology  National survey of 420 adult Internet users  Conducted November 7-9, 2013  82% of respondents use social media (n=344)
    10. 10. Connecting  26% would connect to their Dr. on Facebook (n=108)  13% would connect to their Dr. on Twitter (n=52)
    11. 11. Doctor/Patient Relationships Social media was found to have a minimal benefit
    12. 12. Only 6%felt that social media helps doctors to be perceived as an expert in their field
    13. 13. What would they do? 69% would read it (n=286) 59% would share it with others (n=301)
    14. 14. Who would read it? Young Females
    15. 15. Who would share it? Young Adults
    16. 16. 59%would change what they post when connected with their doctor
    17. 17. Are you Connected? NONO YesYes
    18. 18. 3% are connected with their doctor on Facebook 1% are connected with their doctor on Twitter 0.5% are connected with their doctor on LinkedIn How are they connected?
    19. 19. Does friending your doctor change the doctor-patient relationship?
    20. 20. Social media has a minimal benefit in doctor-patient relationships BUT Patients will read and share posts from their doctor
    21. 21. Recommendations 1. Create separate and professional social media accounts or maintain a low level of personal information 2. Provide social media policies for each account 3.Provide Value Use a blog to provide depth to topics shared Use social media accounts for content curation Use gamification
    22. 22. Thank You Marcia W. DiStaso, Ph.D. Chelsea Amaral Pennsylvania State University Email: mwd10@psu.edu Phone: 814-863-9874
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