Saul Bass (1921 – 1996) “ Design is thinking made visual” ”

Thinking is visual , not verbal . We don’t think in words.

Thinking = cognition

Cognition can inform design. What do you need to achieve? Design to get ATTENTION What do people remember? How will you achieve your goal? Memory Attention Planning Problem-solving

Designing is problem-solving.

Creating a visual response to a problem. Inspiration from function and style

Images from designboom.com Re-design comes from thought. Inspiration from desire for improvement

Design is bringing ideas to life.

planning planning planning planning designing designing designing designing thinking thinking thinking thinking

Designing is subjective. Different people, Different thought. design: a duck

Shapes and Objects can elicit thought and responses .

Emotion can be embedded in design. (Norman, 2004)

References Dawes, B. (2008). Saul Bass on the web . Retrieved August 08, 2008, from http://www.saulbass.tv Jirousek, C. (1995). Art, Design and Visual Thinking . Retrieved August 8, 2008, from Art, Design and Visual Thinking: http://char.txa.cornell.edu/ Leahey, T. H., & Harris, R. J. (1993). Learning and Cognition (3rd ed.). New Jersey: Prentice Hall Inc. Love, T. (2005). The Practical Implications of the Essentially Two-Faced Nature of Design. Retrieved August 08, 2008, from Love Design and Research: http://www.love.com.au/PublicationsTLminisite/2005/Two-faced%20Nature%20of%20Design%20Discourse.ppt Norman, D. (2004). Emotional Design: People and Things. Retrieved August 3, 2008, from Don Norman's jnd website: http://www.jnd.org/dn.mss/emotional_desig.html Tangrams. (2007). Tangrams . Retrieved August 08, 2008, from http://tangrams.ca Images Design Boom (2006) Clothes Peg Iconography . Retrieved August 08, 2008 , from http://www.designboom.com/contemporary/peg.html