Opening up Yahoo! to Users and Developers

Opening up Yahoo! to Users and Developers Christian Heilmann Future of Web Apps, London,

I’m Chris.

Neil is well clever about the Yahoo Open Strategy

I am just well excited about it.

So Neal’s talk was all like:

My approach is different.

http://www.ﬂickr.com/photos/mathias-erhart/761601969/

The Yahoo Open Strategy has three goals:

1. Make Yahoo more social 2. Open to third parties like never before 3. Rewire Yahoo

But how, do tell?

Let’s go a back in time a bit...

Yahoo = big old internet company

But they already started getting people in that dared to think differently.

(No, nothing to do with fruit)

Who still innovate, hard!

http://www.flickr.com/explore/panda

Amongst other things, these companies showed Yahoo the impact of APIs and distribution.

Hence we went nuts on giving you APIs:

Another thing we took on very early is the need for different formats:

http://www.flickr.com/photos/tags/hamsters

http://api.flickr.com/services/feeds/photos_public.gne? tags=hamsters&lang=en-us&format=atom

http://api.flickr.com/services/feeds/photos_public.gne? tags=hamsters&lang=en-us&format=php

http://api.flickr.com/services/feeds/photos_public.gne? tags=hamsters&lang=en-us&format=json&jsoncallback=icanhaz

http://api.flickr.com/services/feeds/photos_public.gne? tags=hamsters&lang=en-us&format=lol

My first job inside Yahoo was related to another new product:

Answers tapped into the wisdom of the masses to help another and not solely rely on expert advice. £1 for the Buzzword kitty

We came to understand very fast that with the right products and the right channels we can get a lot of cool content.

Content from our users for our users.

You could call it user generated content (UGC). £1 for the Buzzword kitty

We also found that people do awesome things with the data provided through APIs.

http://www.ﬂickr.com/photos/mn_francis/294430002/

However, mixing those with the Yahoo sites as they were was harder than we thought.

The other thing we came to understand is that mashing up data can be tricky (read: annoying)

Hence:

One common request:

CLI? KTHXBAI!

This is what you will get with YOS.

It is called Yahoo Query Language (YQL) and you can download the docs at: http://developer.yahoo.com/yql/

SELECT * from web.search WHERE query=quot;puppiesquot; LIMIT 3 OFFSET 10

Yahoo as your Database :)

But what about the social graph? £1 for the Buzzword kitty

http://www.ﬂickr.com/photos/crumley/160490011/ Yes, there’s a full social API, at /social/

Yahoo has *a lot* of users and we will do our best to get them connected and understand the benefits of social networking.

Ok, we have data, we have users and their connections.

So what do we have delivered so far?

Address Book: access and update contacts BOSS: build your own search service Fire Eagle: create location-aware applications and services GeoPlanet: manage all geo-permanent named places on Earth Music: use the Yahoo! Music catalog of artists, albums, videos, and more SearchMonkey: use structured data to enhance your Yahoo! Search results

What’s coming?

YAP – Yahoo Application Platform. http://developer.yahoo.com/yap/

YAP will make it easy for you to build applications for the Yahoo framework.

It’ll allow you to write the code, get the data, promote and place your apps.

It’ll be something like Searchmonkey allows you to do now.

It’ll allow you to write the code, get the data, promote and place your apps

Building apps – woo!

But where to put them?

My Yahoo! – Opened Yahoo! homepage – Opened Mail – Opened Media properties – Opened

Yeah, OK, what about the open?

Open Social OpenID oAuth open bar

So, is this coming?

Is it going to be cool?

Reaching millions of people with my apps – yeah I think so.

Does answering your own questions make you look pretentious?

Yes, it does. Stop it now.

THANKS! http://developer.yahoo.com Christian Heilmann | http://wait-till-i.com | twitter: codepo8

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Opening up Yahoo! to Users and Developers

by Christian Heilmann

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