0
Are
you
ready
to
rock?
                  Chris&an Heilmann
Leancamp, London, England, May 2010
Some people call
me a “Rockstar
developer”...
The reason is that I
can churn out
demos and
products really fast.
http://keywordfinder.org/
http://isithackday.com/hacks/guardian/
http://icant.co.uk/geomaker/
http://isithackday.com/geoplanet-explorer/geodrilldown.php
http://icant.co.uk/geomaker/index.php
http://github.com/codepo8/QuickTrans
http://icant.co.uk/goohoobi/index.php?research
h;p://uk‐house‐prices.com/
... and I weep for
those who take this
“Rockstar” hoo-hah
serious.
DO WE NEED
     ROCKSTARS?
No, we need
pragmatic thinking.
So you want to
release some cool
products to the
world...
Let me introduce
you to some of the
technical things you
need to face...
Data           Environment
       Interface
How do we normally
start a new
product?
Summoning the inner
demon!
And we try to tackle
all of it ourselves.
And we fail...
Our users walk out
on us...
And we
wonder
what went
wrong.
You were just not
lazy enough!
You don’t need to
build the perfect
product.
You need to build
something that
people want to use.
Data           Environment
       Interface
Data is the most
important part of
your product.
You either need
unique and
interesting data...
Or you need to
make it dead easy
for people to enter
theirs.
And you need to
have means of
allowing people to
enhance their data.
You should also
think very much
about building your
product on top of a
data API.
The reasons are
obvious:
You can change the backend or the
frontend when you need to.
You build them in parallel.
You can ...
Success stories?
Using other
people’s APIs also
allows you to enrich
your data.
This wasn’t easy
and took a while to
get into in the past.
Which annoyed us,
which is why we
created a simple
way.
YQL       h;p://developer.yahoo.com/yql/console/
YQL       h;p://developer.yahoo.com/yql/console/




     select {what} from {where}
          where {condi&ons}
http://winterolympicsmedals.com
http://www.guardian.co.uk/news/datablog/
2010/feb/11/winter-olympics-medals-by-country
select * from csv where url="http://
spreadsheets.google.com/pub?
key=tpWDkIZMZleQaREf493v1Jw&output=
csv" and
columns="Ye...
http://isithackday.com/csv-to-webservice/
http://github.com/yql/yql-tables
Using YQL has a lot of
benefits:
 No time wasted reading API docs
 Using the console makes creating
 complex queries dead ...
Data           Environment
       Interface
Users are strange
creatures.
You are not your
users.

You are far too
close to the subject
matter.
Only real user
testing will tell you
what works with
users.
Instructions will be
misread.
Only real user
testing will tell you
what works with
users.
You can do cheap
and fast user
testing.
Or you can build on
things that were
already tested for
you.
http://developer.yahoo.com/ypatterns
http://developer.yahoo.com/ypatterns/wireframes/
Data           Environment
       Interface
All browsers
secretly hate
you.
http://developer.yahoo.com/yui/articles/gbs/
Build a CSS layout that works




    http://developer.yahoo.com/yui/grids/builder/
Use already existing widgets



  http://isithackday.com/hacks/cantine/
       index.php?loc=covent+garden




  http://is...
http://isithackday.com/hacks/delhi/
http://developer.yahoo.com/yui/
http://developer.yahoo.com/yui/docs/
http://developer.yahoo.com/yui/examples/
The elevator lift pitch
YUI is the system that Yahoo uses to
build its web sites. It is constantly
tested to work for the ...
Are you ready to rock?
 Chris&an Heilmann
 h;p://wait‐&ll‐i.com             Cheers
 h;p://developer‐evangelism.com
 h;p://twi;er.com/codepo8   
Leancamp - are you ready to rock
Leancamp - are you ready to rock
Leancamp - are you ready to rock
Leancamp - are you ready to rock
Leancamp - are you ready to rock
Leancamp - are you ready to rock
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Leancamp - are you ready to rock

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Presentation at leancamp about re-using Yahoo's free systems like YQL, YUI and Design patterns to build fast, scaling prototypes.

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Transcript of "Leancamp - are you ready to rock"

  1. 1. Are you ready to rock? Chris&an Heilmann Leancamp, London, England, May 2010
  2. 2. Some people call me a “Rockstar developer”...
  3. 3. The reason is that I can churn out demos and products really fast.
  4. 4. http://keywordfinder.org/
  5. 5. http://isithackday.com/hacks/guardian/
  6. 6. http://icant.co.uk/geomaker/
  7. 7. http://isithackday.com/geoplanet-explorer/geodrilldown.php
  8. 8. http://icant.co.uk/geomaker/index.php
  9. 9. http://github.com/codepo8/QuickTrans
  10. 10. http://icant.co.uk/goohoobi/index.php?research
  11. 11. h;p://uk‐house‐prices.com/
  12. 12. ... and I weep for those who take this “Rockstar” hoo-hah serious.
  13. 13. DO WE NEED ROCKSTARS?
  14. 14. No, we need pragmatic thinking.
  15. 15. So you want to release some cool products to the world...
  16. 16. Let me introduce you to some of the technical things you need to face...
  17. 17. Data Environment Interface
  18. 18. How do we normally start a new product?
  19. 19. Summoning the inner demon!
  20. 20. And we try to tackle all of it ourselves.
  21. 21. And we fail...
  22. 22. Our users walk out on us...
  23. 23. And we wonder what went wrong.
  24. 24. You were just not lazy enough!
  25. 25. You don’t need to build the perfect product.
  26. 26. You need to build something that people want to use.
  27. 27. Data Environment Interface
  28. 28. Data is the most important part of your product.
  29. 29. You either need unique and interesting data...
  30. 30. Or you need to make it dead easy for people to enter theirs.
  31. 31. And you need to have means of allowing people to enhance their data.
  32. 32. You should also think very much about building your product on top of a data API.
  33. 33. The reasons are obvious: You can change the backend or the frontend when you need to. You build them in parallel. You can have various different interfaces to the same content (mobile, web, iPad...) You give third parties access to your data and not to your system. You crowdsource innovation.
  34. 34. Success stories?
  35. 35. Using other people’s APIs also allows you to enrich your data.
  36. 36. This wasn’t easy and took a while to get into in the past.
  37. 37. Which annoyed us, which is why we created a simple way.
  38. 38. YQL     h;p://developer.yahoo.com/yql/console/
  39. 39. YQL     h;p://developer.yahoo.com/yql/console/ select {what} from {where}  where {condi&ons}
  40. 40. http://winterolympicsmedals.com
  41. 41. http://www.guardian.co.uk/news/datablog/ 2010/feb/11/winter-olympics-medals-by-country
  42. 42. select * from csv where url="http:// spreadsheets.google.com/pub? key=tpWDkIZMZleQaREf493v1Jw&output= csv" and columns="Year,City,Sport,Discipline,Countr y,Event, Gender,Type" and Year="1924"
  43. 43. http://isithackday.com/csv-to-webservice/
  44. 44. http://github.com/yql/yql-tables
  45. 45. Using YQL has a lot of benefits: No time wasted reading API docs Using the console makes creating complex queries dead easy. Data filtering down to the least amount necessary. Fast pipes. Caching + converting Server-side JavaScript
  46. 46. Data Environment Interface
  47. 47. Users are strange creatures.
  48. 48. You are not your users. You are far too close to the subject matter.
  49. 49. Only real user testing will tell you what works with users.
  50. 50. Instructions will be misread.
  51. 51. Only real user testing will tell you what works with users.
  52. 52. You can do cheap and fast user testing.
  53. 53. Or you can build on things that were already tested for you.
  54. 54. http://developer.yahoo.com/ypatterns
  55. 55. http://developer.yahoo.com/ypatterns/wireframes/
  56. 56. Data Environment Interface
  57. 57. All browsers secretly hate you.
  58. 58. http://developer.yahoo.com/yui/articles/gbs/
  59. 59. Build a CSS layout that works http://developer.yahoo.com/yui/grids/builder/
  60. 60. Use already existing widgets http://isithackday.com/hacks/cantine/ index.php?loc=covent+garden http://isithackday.com/hacks/cantine/
  61. 61. http://isithackday.com/hacks/delhi/
  62. 62. http://developer.yahoo.com/yui/
  63. 63. http://developer.yahoo.com/yui/docs/
  64. 64. http://developer.yahoo.com/yui/examples/
  65. 65. The elevator lift pitch YUI is the system that Yahoo uses to build its web sites. It is constantly tested to work for the largest amount of users, free, open source and covers everything from design patterns to out- of-the-box widgets. It is modular and you can use only what you need. You can either host it yourself or get it from a network of distributed servers.
  66. 66. Are you ready to rock?
  67. 67.  Chris&an Heilmann  h;p://wait‐&ll‐i.com  Cheers  h;p://developer‐evangelism.com  h;p://twi;er.com/codepo8   
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