430,000 registered users ‐ about
70,000 in a day.
3.6 million pageviews per day ‐
registered users only.
10 million actual request per day.
900 new users sign up per day.
50,000 new posts being wri*en each
2.3 million kni[ng/crochet projects
19 million forum posts,
13 million private messages,
8 million photos (the majority are
hosted by Flickr).
issue is a
Branding holds us back...
Keeping our eye on the
brand leads to a lack of
ﬂagship examples of how
to do things right.