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Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained
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Evangelizing Explained

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Another presentation on Evangelism and what it all means, this time delivered in Sao Paulo/Brazil

Another presentation on Evangelism and what it all means, this time delivered in Sao Paulo/Brazil

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  • 1. Evangelism explained Christian Heilmann, Sao Paulo, Brazil, 06/11/2008 (Yahoo Internal)
  • 2. I’m Chris. Hello I am Chris
  • 3. I live in London, England
  • 4. But originally I am German
  • 5. Doesn’t matter though, both countries keep losing against you playing football...
  • 6. Anyways...
  • 7. Developer Evangelism
  • 8. Sounds like not working, right?
  • 9. Far from it.
  • 10. As a developer evangelist you are first and foremost a translator.
  • 11. Tech Colleagues The Business Evangelist The Outside world
  • 12. You are lucky if the business understands that as an evangelist you need your freedom.
  • 13. You are also lucky if the business doesn’t have any short-term agendas.
  • 14. Your colleagues are very much needed...
  • 15. ...as they keep you rooted in the now and the reality of the company.
  • 16. They can also be bad for the cause as they have to suffer a lot more day-to-day frustrations than you do.
  • 17. Your job is to find the middle ground of these frustrated voices and the business message.
  • 18. This is where the truth lies.
  • 19. First and foremost you need to be an independent voice.
  • 20. Keep your eyes open all the time and follow what is happening on the web.
  • 21. If a startup or a competitor of your company does something cool...
  • 22. ...you should know about it.
  • 23. Don’t barge into the developer “scene” trying to sell only your company’s solutions.
  • 24. No matter how cool they seem at the time.
  • 25. Instead show them as an offering, a system that works well with others...
  • 26. ...making everybody’s life easier and our jobs less of a hassle.
  • 27. This is very important right now as if you don’t work efficiently...
  • 28. ...you might become redundant.
  • 29. Which brings me to another, very important asset of successful evangelists.
  • 30. Don’t bring your own agenda...
  • 31. ... instead know what problems the people you talk to have.
  • 32. I’ve had quite a hard time in my career to get my bosses to sponsor me a ticket to go to conferences...
  • 33. ...or even leave the office and talk to other companies and developers.
  • 34. Which meant that when I finally went to one...
  • 35. ...I made sure I got my money’s worth.
  • 36. Whenever you talk to people about your products and services...
  • 37. ...make sure people can take something back to impress their bosses with.
  • 38. Which means that you need to do your homework and find out what people want from you.
  • 39. You show different products to a design agency that you would to a Python crowd.
  • 40. Talking about geeks...
  • 41. Coming from a large international company may be a benefit...
  • 42. ...but only when you use it right.
  • 43. Deep down every geek sees every large corporation as evil and replaceable by a small server script.
  • 44. I thought that.
  • 45. Now I know that these corporations are made up by geeks like you and me.
  • 46. Photo of Pete LePage of Microsoft and Peter-Paul Koch of Quirksmode.org drinking at The Ajax Experience in Boston Not the Antichrist Not a hairpiece
  • 47. And our job is to get the world to at least hear about these geeks...
  • 48. ...if not meet them in the flesh.
  • 49. Which is why we should not only be present at developer events...
  • 50. ...but also open ourselves to geeks and invite them to come to us for some informal (yes, beers) events.
  • 51. As a developer you need to be visible to get your concerns heard.
  • 52. You might be the best deliverer out there but if you really want things to change...
  • 53. ...you also need to tell people about what you do and how you succeed in being efficient.
  • 54. If you share your knowledge, you are less of a risk.
  • 55. You should work for the company, for yourself and for the next developer taking over from you.
  • 56. By sharing information internally you make sure that developers can have a real life and get sick without stalling projects.
  • 57. You also allow for developers to move around from project to project, thus preventing boredom and elitism.
  • 58. Sharing information internally is an absolute necessity to have a successful team.
  • 59. However, to get the full picture you also need to validate your ideas with the outside world.
  • 60. The same applies to big companies.
  • 61. We could be arrogant enough to say we know what people need.
  • 62. But in essence we know jack until we can get it confirmed from outside our echo chamber.
  • 63. And that is what we are doing with our evangelising.
  • 64. Evangelising means that we prove and improve our products and assumptions.
  • 65. Business Evangelist Internal Developers
  • 66. Evangelist World Evangelist Internal Business Developers
  • 67. So how can we get the message out there?
  • 68. Well, first of all by using the internet.
  • 69. Set up a local mailing list that people can subscribe to.
  • 70. Have a blog that explains techniques and solutions built in the company.
  • 71. A good example is the Filament group blog. http://filamentgroup.com/lab
  • 72. I found this via a bookmark on del.icio.us...
  • 73. ...that made it to hotlinks... http://dev.upian.com/hotlinks/
  • 74. ...which I have subscribed to in Google reader...
  • 75. ...which meant a friend of mine found it through my shared items...
  • 76. ...who lives next door to them and didn’t know them!
  • 77. The web is a web of linked systems.
  • 78. Not a billboard.
  • 79. Instead of just building something and hoping that people come...
  • 80. ...be present where people already hang out.
  • 81. Have a twitter bot telling people about things that happen.
  • 82. Use social bookmarking, photo sharing sites and social networks.
  • 83. Then you will reach much more people and point them to your resources.
  • 84. They in turn will tell their friends and contacts.
  • 85. And word of mouth from people I trust is much more powerful than a corporate message.
  • 86. Whatever you do, wherever you show up...
  • 87. Be very responsive. Establish yourself as a “way in”.
  • 88. So what do *we* have to offer you can talk about?
  • 89. It all starts at http://developer.yahoo.com
  • 90. Designers can benefit from our design patterns: http://developer.yahoo.com/ypatterns/
  • 91. The YUI is an amazing framework to build web sites with (CSS, JavaScript, Widgets) http://developer.yahoo.com/yui/
  • 92. Our APIs give access to all our data: http://developer.yahoo.com/everything.html
  • 93. In various handy formats and now even accessible with a SQL-style syntax: http://developer.yahoo.com/yql/
  • 94. Using the Yahoo Application Platform, people can develop applications running on Yahoo! sites: http://developer.yahoo.com/yap/
  • 95. The performance team assembled an amazing array of cool tools and information how to make web sites lightning fast: http://developer.yahoo.com/performance/
  • 96. There is great information on server security and attack vectors on the web: http://developer.yahoo.com/security/
  • 97. And for people who want to mash up data in a nice, visual way, there’s Yahoo! Pipes http://pipes.yahoo.com/
  • 98. There are several systems to use to authenticate users for your apps with our help: http://developer.yahoo.com/auth/ http://developer.yahoo.com/oauth/
  • 99. Lots of stuff to talk about and package up in an easy to understand way.
  • 100. Why not have a go at it?
  • 101. Obrigado! Christian Heilmann | http://wait-till-i.com | twitter: codepo8

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