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Developer Evangelism

        Christian Heilmann, Bangalore, India, 21/10/2008
नम#$

Namaste
I’m Chris.
Today I was asked to tell you
  how to be an evangelist.
The issue is that I can’t do
           that.
Being an evangelist is
something that can’t be
        taught.
We’re not sales people.
However, I can listen, I can
help and I can give you the
  information you need.
I’ll do this by showing you
      how I approach it.
This might work for you, too.
However, you know your
  culture and what makes
people interested here much
      better than I do.
Which is where you need to
find your own style to get the
      messages across.
One thing every evangelist
  needs is enthusiasm.
http://www.flickr.com/photos/psd/2928474683/
If you don’t believe in it...
... if you don’t want to play
            with it...
... don’t pretend to.
Developers can smell lies
     really quickly.
You want people to get
excited about what you
     evangelise...
...not having to defend it.
Sometimes you also need to
curb your enthusiasm a bit.
You want to come across as
 an expert telling people
  about something cool...
...not like a 12 year old on a
          sugar rush.
A concept that is really
important is that of being an
    independent voice.
Yes, we work for a certain
       company...
...but that doesn’t mean we
need to love everything they
              do.
It also doesn’t mean that
anything other companies do
 is worse or not of interest to
               us.
You got to know what other
people do to learn from their
  victories and mistakes.
If you present something,
  people will ask how this
compares to other products.
If you know about the other
  product, then you can tell
            them.
If the other product is better,
      don’t claim it isn’t.
We should be confident
   enough to admit that
competitors do good things.
The most important thing is
 that people can trust your
        judgement.
Which is where your presence
          comes in.
Be visible and be interested
 in what people are talking
           about.
Mailing Lists
Forums
Social Bookmarking
Microblogging (yeah, twitter)
Blogging
Social Networks
IRC
Use the internet for your
storage and distribution.
Flickr
Upcoming
Del.icio.us
Slideshare
Google reader
Facebook / Orkut / Hi5...
Mahalo
The more you spread, the
more channels are there to
       reach you.
Let’s talk a bit about
  communication.
Things to do before you
communicate to developers
        in any way:
1. Get your facts right
2. Know the audience and their needs
3. Have expert backup
4. Choose the right medium
5. Plan for ...
Make sure that
you are up-to-date
on the matter
before you go and
speak about it.      1. Get your facts right

          ...
Do not promise
things that are not
under your
control.
                      1. Get your facts right

                    ...
Your
communication
should be
targeted to the
audience.         1. Get your facts right

                  2. Know the audi...
People came to
talk to you with an
agenda – if you
fulfill that agenda
you win.              1. Get your facts right

    ...
You cannot be the
expert in
everything.


                    1. Get your facts right

                    2. Know the aud...
For the tricky
questions have an
expert at hand to
answer them for
you.                1. Get your facts right

          ...
If there is no
expert available
at the time note
down the question
and follow it up      1. Get your facts right


after c...
Do not promise to
come back to
someone and
forget it – that’ll
make you look
like you needed a     1. Get your facts right...
Your
communication
should be in the
right format for
the group.
                   1. Get your facts right

              ...
This can range
from slides over
videos and audio
to live coding
exercises or
online step-by-    1. Get your facts right

 ...
1. Get your facts right
http://icanhaz.com/stickyevent
                                 2. Know the audience and their nee...
Things will go
wrong.



                 1. Get your facts right

                 2. Know the audience and their needs

...
Be prepared: have
your slides online,
on a memory
stick, plan to use a
whiteboard...
                       1. Get your fa...
Don’t expect any
fancy technology
to be available.


                   1. Get your facts right

                   2. Kno...
Secretly every
communication
hardware hates
humans.

                 1. Get your facts right

                 2. Know th...
You will not be
online in 99% of
the cases.


                   1. Get your facts right

                   2. Know the a...
Relying on audio
and video is
asking for trouble.


                      1. Get your facts right

                      2...
Things to be aware of during
      communicating.
1. Be yourself
2. Invite communication
3. Prepare takeaways
4. Prepare to steer Q&A
5. Be honest and real
You will find dozens
of books and videos
on how to be a great
presenter.

                       1. Be yourself

         ...
Nothing makes you a
better presenter
though than being
who you are.

                      1. Be yourself

               ...
You should not have
to play a role or dress
up.


                          1. Be yourself

                          2. I...
If you believe in what
you do, you will be
great.


                         1. Be yourself

                         2. I...
The best asset is
confidence.




                    1. Be yourself

                    2. Invite communication

       ...
1. Be yourself

                              2. Invite communication

                              3. Prepare takeaways
...
...or being so honest
and scared but
competent that
people just have to
feel sympathy.
                        1. Be yours...
1. Be yourself

                                                     2. Invite communication

                            ...
It is all about
communication.




                  1. Be yourself

                  2. Invite communication

          ...
So if you give a talk,
tell people that it is
OK to ask questions.


                         1. Be yourself

            ...
Make space in your
presentations for that.




                          1. Be yourself

                          2. Invi...
Ask the audience
questions, make them
participate.


                       1. Be yourself

                       2. Invi...
People should have
the chance to
concentrate on what
you are saying.

                      1. Be yourself

              ...
So don’t make them
feel they have to jot
things down.


                        1. Be yourself

                        2....
Have a URL where
they can download
your information
afterwards – say that
this exists.
                        1. Be yours...
Have all the links in a
presentation as a tag
on – for example –
delicious.

                          1. Be yourself

   ...
Say upfront what you
will cover and what
they will get out of it.


                           1. Be yourself

           ...
Have time for
Questions and
Answers.


                1. Be yourself

                2. Invite communication

          ...
Be in control of Q&A.




                        1. Be yourself

                        2. Invite communication

       ...
A lot of times you will
have people who
don’t ask questions
but profile themselves
instead.
                          1. B...
Deal with that
accordingly – and
swiftly.


                    1. Be yourself

                    2. Invite communicatio...
People will have real
questions that need
answering.


                        1. Be yourself

                        2. ...
If you don’t know an
answer – do *not*
speculate.


                       1. Be yourself

                       2. Invit...
Ask the audience if
someone knows – if
not, offer to
investigate further
and swap contact
details.              1. Be your...
There is no harm in
not knowing
something.


                      1. Be yourself

                      2. Invite communi...
There is harm in lying
though.




                         1. Be yourself

                         2. Invite communicati...
Following up communication.
Whatever you do – it is
 important to cuddle
    afterwards.
In this case make sure you
 email everyone who gives
you a business card (this can
  become time consuming)
Make sure to blog, upload
recordings and photos and
    publish your slides
      immediately!
It shows respect to those who
   came to see you talk, and
 invites those who missed it.
Have contact options
available after your talk –
emails, twitter and so on.
Do not use company mails or
  IM information though –
   protect your channels.
Let’s talk about writing (f.e.
       for a blog) a bit.
1. Simple is not stupid
2. Say what it is – don’t sugar-coat it
3. Size matters
4. Media can make a difference
5. Structur...
Simple is not easy. It
is also not stupid.

                         1. Simple is not stupid

                         2. ...
Simple takes a lot of
work and thorough
understanding of the
subject.                1. Simple is not stupid

            ...
If you explain things
in as easy as possible
terms you will reach
the most you can         1. Simple is not stupid



reac...
Read and re-read
what you’ve written
(take breaks in
between) and make it   1. Simple is not stupid



as easy as possible...
Avoid being
condescending – you
can oversimplify, too.
                         1. Simple is not stupid

                 ...
Comparisons with real
life objects work very
well to simplify
complex matters.         1. Simple is not stupid

          ...
Your heading and
introductory text are
the most important
things of a blog post.   1. Simple is not stupid

              ...
Both determine how
easy it will be to find
the post in the future.
                          1. Simple is not stupid

    ...
Newspapers have
conditioned us to
write clever, witty
and interesting       1. Simple is not stupid



headlines with pop ...
These don’t translate
well to other cultures.

                          1. Simple is not stupid

                        ...
So do we want to be
creative and witty for
a minute or do we
want to provide valid    1. Simple is not stupid



informati...
At the start of any
post state what
happened, where and
how.                  1. Simple is not stupid

                   ...
Continue to explain
what is coming in the
post.
                        1. Simple is not stupid

                        2...
This’ll prevent any
confusion and get
interested people on
the way to find out    1. Simple is not stupid



more.        ...
Does that stifle
creativity?

                   1. Simple is not stupid

                   2. Say what it is – don’t
   ...
Maybe, but let’s not
forget the
environment you
publish in:            1. Simple is not stupid

                       2. ...
Technical online
writing is about
keeping things short
and to the point.      1. Simple is not stupid

                   ...
People are busy, and
want the facts.

                       1. Simple is not stupid

                       2. Say what i...
So in order to write
great posts, write
them, read them,
delete what is not     1. Simple is not stupid



needed, read ag...
If you cannot take
anything away any
longer, you’ve
reached the point of   1. Simple is not stupid



publication.        ...
If you have a lot to
cover, why not split it
up into several posts?
                          1. Simple is not stupid

   ...
If you can, add
relevant media to the
post.
                        1. Simple is not stupid

                        2. Sa...
An introductory photo
invites the eye and
lures the brain into
reading what            1. Simple is not stupid



happened...
We’re lucky that these
days embedding
video, audio and
slides is as easy as     1. Simple is not stupid



copy+paste.    ...
Embedding ties our
information together
in a nice, easy to
digest bundle.         1. Simple is not stupid

               ...
It also allows visitors
to skim over the post
the first time and
come back to take in      1. Simple is not stupid



the ...
This also helps people
who have a hard time
reading but are very
much capable of          1. Simple is not stupid



liste...
Structure is very
important – give
readers landmarks to
take in your           1. Simple is not stupid



information one ...
This means a clever
hierarchical heading
structure.
                       1. Simple is not stupid

                      ...
It also means short
sentences.

                      1. Simple is not stupid

                      2. Say what it is – d...
It means paragraphs
dealing with one
thing at a time.
                      1. Simple is not stupid

                     ...
It means using lists to
explain step-by-step
processes or give an
overview of what is       1. Simple is not stupid



ava...
For large documents
it also means
providing a table of
contents which allows   1. Simple is not stupid



for bookmarking ...
If you eat food past
the “best before” date
you get sick.
                         1. Simple is not stupid

              ...
If you don’t time
stamp your
publications they will
be considered great      1. Simple is not stupid



forever.          ...
They’ll be quoted –
sometimes badly –
and re-iterated over
and over again.        1. Simple is not stupid

               ...
Our technical
environment moves
at breakneck speed
though.              1. Simple is not stupid

                     2. S...
What was “best
practice” half a year
ago might very well
be “considered          1. Simple is not stupid



harmful” now. ...
So let’s make sure
that readers know
when a certain
document was written   1. Simple is not stupid



and choose to follow...
The last, very
important point is to
cite other sources and
link to content you      1. Simple is not stupid



have built...
By citing other
sources (and reading
them of course) you
validate your          1. Simple is not stupid



thoughts and fa...
Readers don’t have to
trust you blindly –
they can make up
their mind by           1. Simple is not stupid



comparison. ...
What about presenting?
This is very much dependent
 on your style and what you
   are comfortable with.
Things that work for me:
1. Introduce yourself
2. Use humour
3. Build bridges to the real world
4. Pace yourself
5. Avoid “hello world”
6. Be fresh
Introducing
yourself, however
briefly breaks down
an initial barrier.
                      1. Introduce yourself

       ...
You are not any
longer this
unreachable person
on stage or at the
head of the table –
                      1. Introduce y...
Explain why you are
competent to talk
about the matter at
hand.
                      1. Introduce yourself

             ...
Then put the ego
away – people came
for information, not
to see you sing and
dance.
                       1. Introduce yo...
Humour is
important to keep a
long presentation
interesting.
                      1. Introduce yourself

                ...
I like to put in
things that people
just don’t expect –
to keep both me
and them on the
                      1. Introduce...
Humour also makes
things more
approachable. We
tend to use humour
to deal with things
                      1. Introduce y...
Humour also allows
for a memorable
moment – it is a
different kind of
structuring and
                     1. Introduce yo...
I like to bring up
real world
examples and
comparisons.
                     1. Introduce yourself

                     2...
The rationale is that
they make very
theoretical and
hard to grasp data
more easy to
                        1. Introduce ...
Real world
comparisons also
allow for emotion –
and emotional
responses are very
                      1. Introduce yourse...
Speaking at the
right pace makes
you easy to
understand.
                   1. Introduce yourself

                   2. U...
If you appear
rushed, listeners
will feel uneasy.


                    1. Introduce yourself

                    2. Use ...
Trying to keep up is
a terrible feeling
and makes us feel
inadequate.
                       1. Introduce yourself

      ...
So speak slowly,
with meaning and
concentrate on
pronouncing things
thoroughly.
                     1. Introduce yourself...
Pauses are good.
They allow listeners
to take information
in and digest it in
the way they know
                       1. ...
I am so bad at this!
:)



                       1. Introduce yourself

                       2. Use humour

           ...
“Hello World”
examples are easy
to show.


                    1. Introduce yourself

                    2. Use humour

 ...
They are also
useless, as they
teach a syntax, but
not the concept of a
language or
                       1. Introduce yo...
There is no personal
value in “Hello
World”.


                       1. Introduce yourself

                       2. Use...
We should teach
how to solve issues
and fulfill tasks.


                      1. Introduce yourself

                    ...
I yet have to be
asked in a
professional
product to produce
“Hello World”.
                     1. Introduce yourself

   ...
It is *much* better
to have a real
production example
to build upon.
                      1. Introduce yourself

        ...
“This is what we had
to create – here are
the specs”


                       1. Introduce yourself

                     ...
“This is the final
outcome”



                     1. Introduce yourself

                     2. Use humour

           ...
“Here’s what we
used to deliver this
job”


                       1. Introduce yourself

                       2. Use hu...
“... and here is how
you can do it
yourself!”


                       1. Introduce yourself

                       2. Us...
Build on top of what
people are asked to
do, not what you
expect them to do
for you.
                       1. Introduce y...
I always try to
deliver fresh
material.


                  1. Introduce yourself

                  2. Use humour

      ...
I hate re-using
presentations and
training material.


                     1. Introduce yourself

                     2....
The least I do is to
bring some new,
fresh angle.


                       1. Introduce yourself

                       2...
Check what is hot at
the moment,
research it and add
it to the talk.
                       1. Introduce yourself

       ...
Last but not least – know your
           arsenal.
You should know where to
find information about the
  products you advocate.
Including the communication
    channels (internal and
  external) to reach those in
           charge.
So, let’s stop this presentation
     and go through them.
THANKS!




Christian Heilmann | http://wait-till-i.com | twitter: codepo8
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Transcript of "Developer Evangelism"

  1. 1. Developer Evangelism Christian Heilmann, Bangalore, India, 21/10/2008
  2. 2. नम#$ Namaste
  3. 3. I’m Chris.
  4. 4. Today I was asked to tell you how to be an evangelist.
  5. 5. The issue is that I can’t do that.
  6. 6. Being an evangelist is something that can’t be taught.
  7. 7. We’re not sales people.
  8. 8. However, I can listen, I can help and I can give you the information you need.
  9. 9. I’ll do this by showing you how I approach it.
  10. 10. This might work for you, too.
  11. 11. However, you know your culture and what makes people interested here much better than I do.
  12. 12. Which is where you need to find your own style to get the messages across.
  13. 13. One thing every evangelist needs is enthusiasm.
  14. 14. http://www.flickr.com/photos/psd/2928474683/
  15. 15. If you don’t believe in it...
  16. 16. ... if you don’t want to play with it...
  17. 17. ... don’t pretend to.
  18. 18. Developers can smell lies really quickly.
  19. 19. You want people to get excited about what you evangelise...
  20. 20. ...not having to defend it.
  21. 21. Sometimes you also need to curb your enthusiasm a bit.
  22. 22. You want to come across as an expert telling people about something cool...
  23. 23. ...not like a 12 year old on a sugar rush.
  24. 24. A concept that is really important is that of being an independent voice.
  25. 25. Yes, we work for a certain company...
  26. 26. ...but that doesn’t mean we need to love everything they do.
  27. 27. It also doesn’t mean that anything other companies do is worse or not of interest to us.
  28. 28. You got to know what other people do to learn from their victories and mistakes.
  29. 29. If you present something, people will ask how this compares to other products.
  30. 30. If you know about the other product, then you can tell them.
  31. 31. If the other product is better, don’t claim it isn’t.
  32. 32. We should be confident enough to admit that competitors do good things.
  33. 33. The most important thing is that people can trust your judgement.
  34. 34. Which is where your presence comes in.
  35. 35. Be visible and be interested in what people are talking about.
  36. 36. Mailing Lists Forums Social Bookmarking Microblogging (yeah, twitter) Blogging Social Networks IRC
  37. 37. Use the internet for your storage and distribution.
  38. 38. Flickr Upcoming Del.icio.us Slideshare Google reader Facebook / Orkut / Hi5... Mahalo
  39. 39. The more you spread, the more channels are there to reach you.
  40. 40. Let’s talk a bit about communication.
  41. 41. Things to do before you communicate to developers in any way:
  42. 42. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  43. 43. Make sure that you are up-to-date on the matter before you go and speak about it. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  44. 44. Do not promise things that are not under your control. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  45. 45. Your communication should be targeted to the audience. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  46. 46. People came to talk to you with an agenda – if you fulfill that agenda you win. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  47. 47. You cannot be the expert in everything. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  48. 48. For the tricky questions have an expert at hand to answer them for you. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  49. 49. If there is no expert available at the time note down the question and follow it up 1. Get your facts right after consultation. 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  50. 50. Do not promise to come back to someone and forget it – that’ll make you look like you needed a 1. Get your facts right 2. Know the audience and their needs fast way out! 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  51. 51. Your communication should be in the right format for the group. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  52. 52. This can range from slides over videos and audio to live coding exercises or online step-by- 1. Get your facts right 2. Know the audience and their needs step examples. 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  53. 53. 1. Get your facts right http://icanhaz.com/stickyevent 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  54. 54. Things will go wrong. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  55. 55. Be prepared: have your slides online, on a memory stick, plan to use a whiteboard... 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  56. 56. Don’t expect any fancy technology to be available. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  57. 57. Secretly every communication hardware hates humans. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  58. 58. You will not be online in 99% of the cases. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  59. 59. Relying on audio and video is asking for trouble. 1. Get your facts right 2. Know the audience and their needs 3. Have expert backup 4. Choose the right medium 5. Plan for failure
  60. 60. Things to be aware of during communicating.
  61. 61. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  62. 62. You will find dozens of books and videos on how to be a great presenter. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  63. 63. Nothing makes you a better presenter though than being who you are. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  64. 64. You should not have to play a role or dress up. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  65. 65. If you believe in what you do, you will be great. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  66. 66. The best asset is confidence. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  67. 67. 1. Be yourself 2. Invite communication 3. Prepare takeaways Jason Calacanis at LeWeb3: 4. Prepare to steer Q&A http://blip.tv/file/536742 5. Be honest and real
  68. 68. ...or being so honest and scared but competent that people just have to feel sympathy. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  69. 69. 1. Be yourself 2. Invite communication 3. Prepare takeaways Jake Archibald at @media Ajax 4. Prepare to steer Q&A http://www.flickr.com/photos/patolucas/2862381584/ 5. Be honest and real
  70. 70. It is all about communication. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  71. 71. So if you give a talk, tell people that it is OK to ask questions. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  72. 72. Make space in your presentations for that. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  73. 73. Ask the audience questions, make them participate. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  74. 74. People should have the chance to concentrate on what you are saying. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  75. 75. So don’t make them feel they have to jot things down. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  76. 76. Have a URL where they can download your information afterwards – say that this exists. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  77. 77. Have all the links in a presentation as a tag on – for example – delicious. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  78. 78. Say upfront what you will cover and what they will get out of it. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  79. 79. Have time for Questions and Answers. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  80. 80. Be in control of Q&A. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  81. 81. A lot of times you will have people who don’t ask questions but profile themselves instead. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  82. 82. Deal with that accordingly – and swiftly. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  83. 83. People will have real questions that need answering. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  84. 84. If you don’t know an answer – do *not* speculate. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  85. 85. Ask the audience if someone knows – if not, offer to investigate further and swap contact details. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  86. 86. There is no harm in not knowing something. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  87. 87. There is harm in lying though. 1. Be yourself 2. Invite communication 3. Prepare takeaways 4. Prepare to steer Q&A 5. Be honest and real
  88. 88. Following up communication.
  89. 89. Whatever you do – it is important to cuddle afterwards.
  90. 90. In this case make sure you email everyone who gives you a business card (this can become time consuming)
  91. 91. Make sure to blog, upload recordings and photos and publish your slides immediately!
  92. 92. It shows respect to those who came to see you talk, and invites those who missed it.
  93. 93. Have contact options available after your talk – emails, twitter and so on.
  94. 94. Do not use company mails or IM information though – protect your channels.
  95. 95. Let’s talk about writing (f.e. for a blog) a bit.
  96. 96. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  97. 97. Simple is not easy. It is also not stupid. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  98. 98. Simple takes a lot of work and thorough understanding of the subject. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  99. 99. If you explain things in as easy as possible terms you will reach the most you can 1. Simple is not stupid reach. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  100. 100. Read and re-read what you’ve written (take breaks in between) and make it 1. Simple is not stupid as easy as possible. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  101. 101. Avoid being condescending – you can oversimplify, too. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  102. 102. Comparisons with real life objects work very well to simplify complex matters. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  103. 103. Your heading and introductory text are the most important things of a blog post. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  104. 104. Both determine how easy it will be to find the post in the future. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  105. 105. Newspapers have conditioned us to write clever, witty and interesting 1. Simple is not stupid headlines with pop 2. Say what it is – don’t sugar-coat it references. 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  106. 106. These don’t translate well to other cultures. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  107. 107. So do we want to be creative and witty for a minute or do we want to provide valid 1. Simple is not stupid information for 2. Say what it is – don’t sugar-coat it several months? 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  108. 108. At the start of any post state what happened, where and how. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  109. 109. Continue to explain what is coming in the post. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  110. 110. This’ll prevent any confusion and get interested people on the way to find out 1. Simple is not stupid more. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  111. 111. Does that stifle creativity? 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  112. 112. Maybe, but let’s not forget the environment you publish in: 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  113. 113. Technical online writing is about keeping things short and to the point. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  114. 114. People are busy, and want the facts. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  115. 115. So in order to write great posts, write them, read them, delete what is not 1. Simple is not stupid needed, read again, 2. Say what it is – don’t sugar-coat it delete more and so 3. Size matters 4. Media can make a difference on. 5. Structure is good 6. Date your content 7. Cite to prove
  116. 116. If you cannot take anything away any longer, you’ve reached the point of 1. Simple is not stupid publication. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  117. 117. If you have a lot to cover, why not split it up into several posts? 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  118. 118. If you can, add relevant media to the post. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  119. 119. An introductory photo invites the eye and lures the brain into reading what 1. Simple is not stupid happened. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  120. 120. We’re lucky that these days embedding video, audio and slides is as easy as 1. Simple is not stupid copy+paste. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  121. 121. Embedding ties our information together in a nice, easy to digest bundle. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  122. 122. It also allows visitors to skim over the post the first time and come back to take in 1. Simple is not stupid the rest (watch the 2. Say what it is – don’t sugar-coat it video, download the 3. Size matters 4. Media can make a difference podcast) later. 5. Structure is good 6. Date your content 7. Cite to prove
  123. 123. This also helps people who have a hard time reading but are very much capable of 1. Simple is not stupid listening or seeing. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  124. 124. Structure is very important – give readers landmarks to take in your 1. Simple is not stupid information one 2. Say what it is – don’t sugar-coat it chunk at a time. 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  125. 125. This means a clever hierarchical heading structure. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  126. 126. It also means short sentences. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  127. 127. It means paragraphs dealing with one thing at a time. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  128. 128. It means using lists to explain step-by-step processes or give an overview of what is 1. Simple is not stupid available. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  129. 129. For large documents it also means providing a table of contents which allows 1. Simple is not stupid for bookmarking 2. Say what it is – don’t sugar-coat it sections. 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  130. 130. If you eat food past the “best before” date you get sick. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  131. 131. If you don’t time stamp your publications they will be considered great 1. Simple is not stupid forever. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  132. 132. They’ll be quoted – sometimes badly – and re-iterated over and over again. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  133. 133. Our technical environment moves at breakneck speed though. 1. Simple is not stupid 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  134. 134. What was “best practice” half a year ago might very well be “considered 1. Simple is not stupid harmful” now. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  135. 135. So let’s make sure that readers know when a certain document was written 1. Simple is not stupid and choose to follow 2. Say what it is – don’t sugar-coat it its advice even now. 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  136. 136. The last, very important point is to cite other sources and link to content you 1. Simple is not stupid have built upon. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  137. 137. By citing other sources (and reading them of course) you validate your 1. Simple is not stupid thoughts and facts. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  138. 138. Readers don’t have to trust you blindly – they can make up their mind by 1. Simple is not stupid comparison. 2. Say what it is – don’t sugar-coat it 3. Size matters 4. Media can make a difference 5. Structure is good 6. Date your content 7. Cite to prove
  139. 139. What about presenting?
  140. 140. This is very much dependent on your style and what you are comfortable with.
  141. 141. Things that work for me:
  142. 142. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  143. 143. Introducing yourself, however briefly breaks down an initial barrier. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  144. 144. You are not any longer this unreachable person on stage or at the head of the table – 1. Introduce yourself you are a normal 2. Use humour person. 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  145. 145. Explain why you are competent to talk about the matter at hand. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  146. 146. Then put the ego away – people came for information, not to see you sing and dance. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  147. 147. Humour is important to keep a long presentation interesting. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  148. 148. I like to put in things that people just don’t expect – to keep both me and them on the 1. Introduce yourself ball. 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  149. 149. Humour also makes things more approachable. We tend to use humour to deal with things 1. Introduce yourself that scare us. 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  150. 150. Humour also allows for a memorable moment – it is a different kind of structuring and 1. Introduce yourself providing 2. Use humour landmarks. 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  151. 151. I like to bring up real world examples and comparisons. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  152. 152. The rationale is that they make very theoretical and hard to grasp data more easy to 1. Introduce yourself consume for 2. Use humour humans. 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  153. 153. Real world comparisons also allow for emotion – and emotional responses are very 1. Introduce yourself powerful and make 2. Use humour us remember. 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  154. 154. Speaking at the right pace makes you easy to understand. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  155. 155. If you appear rushed, listeners will feel uneasy. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  156. 156. Trying to keep up is a terrible feeling and makes us feel inadequate. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  157. 157. So speak slowly, with meaning and concentrate on pronouncing things thoroughly. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  158. 158. Pauses are good. They allow listeners to take information in and digest it in the way they know 1. Introduce yourself best. 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  159. 159. I am so bad at this! :) 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  160. 160. “Hello World” examples are easy to show. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  161. 161. They are also useless, as they teach a syntax, but not the concept of a language or 1. Introduce yourself solution. 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  162. 162. There is no personal value in “Hello World”. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  163. 163. We should teach how to solve issues and fulfill tasks. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  164. 164. I yet have to be asked in a professional product to produce “Hello World”. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  165. 165. It is *much* better to have a real production example to build upon. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  166. 166. “This is what we had to create – here are the specs” 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  167. 167. “This is the final outcome” 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  168. 168. “Here’s what we used to deliver this job” 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  169. 169. “... and here is how you can do it yourself!” 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  170. 170. Build on top of what people are asked to do, not what you expect them to do for you. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  171. 171. I always try to deliver fresh material. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  172. 172. I hate re-using presentations and training material. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  173. 173. The least I do is to bring some new, fresh angle. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  174. 174. Check what is hot at the moment, research it and add it to the talk. 1. Introduce yourself 2. Use humour 3. Build bridges to the real world 4. Pace yourself 5. Avoid “hello world” 6. Be fresh
  175. 175. Last but not least – know your arsenal.
  176. 176. You should know where to find information about the products you advocate.
  177. 177. Including the communication channels (internal and external) to reach those in charge.
  178. 178. So, let’s stop this presentation and go through them.
  179. 179. THANKS! Christian Heilmann | http://wait-till-i.com | twitter: codepo8
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