digital marketing strategy - social media
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presentation from the breakfast meeting on 31st august

presentation from the breakfast meeting on 31st august

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Transcript

  • 1.  
  • 2. What happened to TOP OF THE POPS? Date: August 2011
  • 3.  
  • 4.  
  • 5.  
  • 6.
    • Established “brand.”
    • Regular timeslot.
    • Route to market for “musicians”.
    • “ Sit back” technology.
    • Passive mode.
    • Unable to change quick enough.
    • Cant respond to customer needs.
    Top of the Pops – delivery channel
  • 7.
    • Route to market.
    • Customisable.
    • “ lean forward” technology.
    • Social
    • Interaction.
    • Calls to action.
    • Convenience.
    • Community.
    • Choice.
    Todays delivery channel
  • 8.  
  • 9. Companies that don’t understand digital communities will die…. Source:hagel
  • 10.  
  • 11. Your customers have changed Source:the economist
  • 12. 70 50 30 20 10 45-66 Baby Boomers ’ 46-’66 66-45 Baby Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants “ millennials”
  • 13. Digital Natives
      • Hyper connected.
      • Instant access.
      • Digital technology at core.
      • Multi tasking information junkies.
      • Do you recognise anyone?
  • 14. Digital Immigrants
      • Avoiders
      • Reluctant adopters.
      • Eager adopters.
      • Do you recognise anyone?
  • 15.  
  • 16. The Old Way is Static – The New Way is Dynamic
  • 17. Interactive
  • 18. Social is relationship marketing
  • 19. And relationships need to be worked at.
  • 20. People are not demographics anymore To connect to them, you need to understand them and social is relationship building
  • 21.  
  • 22.  
  • 23. Everyone has a circle of trust People whose opinion they listen to and respect…
  • 24. Trust?
  • 25. Consumers are not listening anymore….. Interruptive marketing has seen its day…
  • 26. Relationship marketing and the rise of the “prosumer”
  • 27.  
  • 28. A shift in culture, communication and values
  • 29. And companies are becoming transparent
  • 30. Conversations will happen without you initiating them
  • 31. Best to be part of these conversations.
  • 32.  
  • 33. Digital Experience
  • 34. There are over 500 million facebook users worldwide. If Facebook was a country it would have the 3 rd largest population in the world.
  • 35.  
  • 36. Your Online Value Proposition
    • Tempt customers by offering channel choice and something they cant get elsewhere.
    • Use the 6 C’s to define your OVP
      • Content
      • Customization
      • Community
      • Convenience
      • Choice
      • Cost reduction
  • 37.
    • Facebook
      • Brand/customer engagement /prosumer.
    • Twitter
      • Communications/customer service/offers.
    • Linkedin
      • Networking/ WOM/ referrals
    • Blogging
      • Content/customer engagement/seo
    • Youtube
      • Viral/media rich content/ seo
    So What Works?
  • 38.  
  • 39. New Business Models - 1 Manufacturers website customer Search for product Retail website Retail website Retail website Retail website Retail website postcode
    • Increase in stock holding.
    • Transparency of order
    • Increase sales
  • 40. Case Study 2
  • 41. Case Study 3
  • 42.  
  • 43. Customer Centric Design
    • Your website should be providing customer service.
    • 90% service ;
        • Help them buy something they need.
        • Help them find information.
        • Help them save money and time.
        • Help them talk to the organisation.
        • Help them enjoy a positive experience!!
    • Take your customers on a journey.
  • 44. The next 10 Years
    • Augmented reality
    • Intelligent personal agents.
    • The semantic web
    • The rise in virtual environments
    • Internet everything
  • 45. YOUR Company?
  • 46. What Can You Do?
    • Quick Wins
      • Look at your online content through your customers eyes.
      • Try Google Alert for your company / sector / products.
      • Review your analytics for mobile browser use.
      • Improve your Linkedin profile.
      • Keyword research
  • 47. What Can You Do?
    • Forward Strategy
      • Build your customers journey.
      • Match experience to design.
      • Invest in digital presence.
      • Improve digital skills.
      • Measure and Tweak.
  • 48. What We Can Do with You.
    • Campaign insight – review your SEO, PPC, Analytics and improve them.
    • Social insight – review your competitors social presence.
    • Skills insight – assess your digital skills and competencies in house.
    • Book a FREE digital marketing appraisal.
  • 49.
    • [email_address]
    • [email_address]
    • www.sharpmonkeys.co.uk
    • www.twitter.com/sharpmonkeys
    • skype – john.chacks
    • phone – 01684 575255 / 07962188183
    Contact: