Video viral

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presentation for Dudley Business Club covering viral video success.

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  • Chatterboxing
  • chatterboxers
  • 48 hours of video added every minute
  • 3b views per day, second most searched site on the web
  • Viewed 23 million times in one year, not his first video, didn’t set out to be viral. Yosemite bear name
  • Viewed 200 million times, rebecca black, most disliked video ever, propelled her to stardom.
  • Sharing the inside joke and rapid spreading
  • 10,000 parodies,
  • 360 sharing not one way communication of the 20 th century – video and technology now available to all.
  • Nyan cat, 50 millions views of a looped animation with music. There is a 3 hour version! Viewed 4 million times
  • Viewed 50 million times, the 3 hour version has been viewed 4 million times
  • bike lanes by Casey Neistat, 5 million views
  • Video viral

    1. 1. Video ViralsDate: July 2012
    2. 2. Companies that don’t understand digital communities will die….Source:hagel
    3. 3. Your customers have changed Source:the economist
    4. 4. Native or Immigrant ?Source:the economist
    5. 5. Age in 2010 70 Immigrants 50 66-45 45-66 30 45-33 Natives 33-16 20 “millennials” 10 15-0 Baby Gen X Gen Y Gen Z Boomers ’66-’76 ’77-’94 ’95-’2012 ’46-’65 ’46-’66
    6. 6. Digital Natives– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.– Do you recognise anyone?
    7. 7. Digital Immigrants– Avoiders– Reluctant adopters.– Eager adopters.– Do you recognise anyone?
    8. 8. According to the 2011 Social TV Trends Report, 43% of UK adults have commentedor discussed a TV show with people based elsewhere –
    9. 9. 48
    10. 10. 3bn
    11. 11. Small % go viral
    12. 12. Common themes – Opinion leaders or tasters – Communities – Unexpectedness
    13. 13. Opinion Leaders or Tasters
    14. 14. shift in culture, communicationand values - participation
    15. 15. What is important is the natives “get it”
    16. 16. becomes part of sub culture, we don’t just enjoy we participate
    17. 17. Unexpectedness – driven by an individual or group of “tastemakers”.
    18. 18. • What does it all mean• Tastemakers• Communities – participation• Unexpectedness• New type of culture• New type of media – everyone has access and involvement - prosumers
    19. 19. Your Online Value Proposition• Tempt customers by offering channel choice and something they cant get elsewhere.• Use the 6 C’s to define your OVP – Content – Customization – Community – Convenience – Choice – Cost reduction
    20. 20. What Can You Do?• Quick Wins – Set up your own YouTube channel. – Find the influencers in your market. – Use keywords in YouTube. – Start using social to monitor your industry. – Competitor review
    21. 21. Contact: • john@sharpmonkeys.co.uk • chris@sharpmonkeys.co.uk •www.sharpmonkeys.co.uk • www.twitter.com/sharpmonkeys • skype – sharpmonkeys • phone – 01684 575255 / 07962188183

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