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presentation for chamber of commerce breakfast meeting.

presentation for chamber of commerce breakfast meeting.

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  • chatterboxers
  • 48 hours of video added every minute
  • 3b views per day, second most searched site on the web
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Video viral Video viral Presentation Transcript

  • Video ViralsDate: April 2012
  • Companies that don’t understand digital communities will die….Source:hagel
  • Your customers have changed Source:the economist
  • Native or Immigrant ?Source:the economist
  • Age in 2010 70 Immigrants 50 66-45 45-66 30 45-33 Natives 33-16 20 “millennials” 10 15-0 Baby Gen X Gen Y Gen Z Boomers ’66-’76 ’77-’94 ’95-’2012 ’46-’65 ’46-’66
  • Digital Natives– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.– Do you recognise anyone?
  • Digital Immigrants– Avoiders– Reluctant adopters.– Eager adopters.– Do you recognise anyone?
  • According to the 2011 Social TV Trends Report, 43% of UK adults have commentedor discussed a TV show with people based elsewhere –
  • 48
  • 3bn
  • Small % go viral
  • Common themes – Opinion leaders or tasters – Communities – Unexpectedness
  • Opinion Leaders or Tasters
  • shift in culture, communicationand values - participation
  • What is important is the natives “get it”
  • becomes part of sub culture, we don’t just enjoy we participate
  • Unexpectedness – driven by an individual or group of “tastemakers”.
  • • What does it all mean• Tastemakers• Communities – participation• Unexpectedness• New type of culture• New type of media – everyone has access and involvement - prosumers
  • Your Online Value Proposition• Tempt customers by offering channel choice and something they cant get elsewhere.• Use the 6 C’s to define your OVP – Content – Customization – Community – Convenience – Choice – Cost reduction
  • What Can You Do?• Quick Wins – Set up your own YouTube channel. – Find the influencers in your market. – Use keywords in YouTube. – Start using social to monitor your industry. – Competitor review
  • Contact: • john@sharpmonkeys.co.uk • chris@sharpmonkeys.co.uk • mark@sharpmonkeys.co.uk • www.sharpmonkeys.co.uk • www.twitter.com/sharpmonkeys • skype – john.chacks • phone – 01684 575255 / 07962188183