What happened to TOP OF THE POPS?Date: April 2012
According to the 2011 Social TV Trends Report,43% of UK adults have discussed a TV show.
Top of the Pops – delivery channel    •   Established “brand.”    •   Regular timeslot.    •   Route to market for “musici...
Todays delivery channel•   Interactive•   Customisable.•   “lean forward” technology.•   Social•   Participative•   On dem...
Companies that don’t     understand digital   communities will die….Source:hagel
Your customers have changed Source:the economist
Native or Immigrant ?Source:the economist
Digital Natives– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.– Do yo...
Digital Immigrants– Avoiders– Reluctant adopters.– Eager adopters.– Do you recognise anyone?
The Old Way is Static – The New Way is                               Dynamic
Interactive
Social is relationship marketing
And relationships need   to be worked at.
A shift in culture,communication and values
Conversations will happen without you initiating them
Best to be part of these     conversations.
People are not demographics          anymoreTo connect to them, you need tounderstand them and social  is relationship bui...
Everyone has a circle of trust
Trust?
Consumers are not listening anymore…..Interruptive marketing has seen its day…
Relationship marketing and the    rise of the “prosumer”
Digital Experience
So What Works?
48
3bn
Small        %   go viral
Common themes – Opinion leaders or tasters – Communities – Unexpectedness
Opinion Leaders or Tasters
What is important is the natives           “get it”
becomes part of sub culture, we     don’t just enjoy we        participate
Unexpectedness – driven by  an individual or group of    “tastemakers”.
Your Online Value Proposition• Tempt customers by offering channel choice and  something they cant get elsewhere.• Use the...
Customer Centric Design• Your website should be providing customer  service.• 90% service ;     • Help them buy something ...
The next 5 Years•   Augmented reality•   Intelligent personal agents.•   The semantic web•   Gamification•   The rise in v...
YOUR Company?
What Can You Do?• Quick Wins  – Look at your online content through your    customers eyes.  – Review your analytics for m...
What Can You Do?• Forward Strategy  – Walk your customers journey.  – Match experience to design.  – Invest in digital pre...
Contact: • john@sharpmonkeys.co.uk • chris@sharpmonkeys.co.uk • mark@sharpmonkeys.co.uk • www.sharpmonkeys.co.uk • www.twi...
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  • chatterboxers
  • Nyan cat, 50 millions views of a looped animation with music. There is a 3 hour version! Viewed 4 million times
  • 48 hours of video added every minute
  • 3b views per day, second most searched site on the web
  • Viewed 23 million times in one year, not his first video, didn’t set out to be viral. Yosemite bear name
  • Viewed 50 million times, the 3 hour version has been viewed 4 million times
  • Q&B Presentation

    1. 1. What happened to TOP OF THE POPS?Date: April 2012
    2. 2. According to the 2011 Social TV Trends Report,43% of UK adults have discussed a TV show.
    3. 3. Top of the Pops – delivery channel • Established “brand.” • Regular timeslot. • Route to market for “musicians”. • “Sit back” technology. • Passive mode. • Unable to change quick enough. • Cant respond to customer needs. • Linear • (push)
    4. 4. Todays delivery channel• Interactive• Customisable.• “lean forward” technology.• Social• Participative• On demand• Convenience.• Community.• Choice.• (pull)
    5. 5. Companies that don’t understand digital communities will die….Source:hagel
    6. 6. Your customers have changed Source:the economist
    7. 7. Native or Immigrant ?Source:the economist
    8. 8. Digital Natives– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.– Do you recognise anyone?
    9. 9. Digital Immigrants– Avoiders– Reluctant adopters.– Eager adopters.– Do you recognise anyone?
    10. 10. The Old Way is Static – The New Way is Dynamic
    11. 11. Interactive
    12. 12. Social is relationship marketing
    13. 13. And relationships need to be worked at.
    14. 14. A shift in culture,communication and values
    15. 15. Conversations will happen without you initiating them
    16. 16. Best to be part of these conversations.
    17. 17. People are not demographics anymoreTo connect to them, you need tounderstand them and social is relationship building
    18. 18. Everyone has a circle of trust
    19. 19. Trust?
    20. 20. Consumers are not listening anymore…..Interruptive marketing has seen its day…
    21. 21. Relationship marketing and the rise of the “prosumer”
    22. 22. Digital Experience
    23. 23. So What Works?
    24. 24. 48
    25. 25. 3bn
    26. 26. Small % go viral
    27. 27. Common themes – Opinion leaders or tasters – Communities – Unexpectedness
    28. 28. Opinion Leaders or Tasters
    29. 29. What is important is the natives “get it”
    30. 30. becomes part of sub culture, we don’t just enjoy we participate
    31. 31. Unexpectedness – driven by an individual or group of “tastemakers”.
    32. 32. Your Online Value Proposition• Tempt customers by offering channel choice and something they cant get elsewhere.• Use the 6 C’s to define your OVP – Content – Customization – Community – Convenience – Choice – Cost reduction
    33. 33. Customer Centric Design• Your website should be providing customer service.• 90% service ; • Help them buy something they need. • Help them find information. • Help them save money and time. • Help them talk to the organisation. • Help them enjoy a positive experience!!• Take your customers on a journey.
    34. 34. The next 5 Years• Augmented reality• Intelligent personal agents.• The semantic web• Gamification• The rise in virtual environments• Internet everything
    35. 35. YOUR Company?
    36. 36. What Can You Do?• Quick Wins – Look at your online content through your customers eyes. – Review your analytics for mobile browser use. – Improve your LinkedIn profile. – Set up social alerts – Keyword research
    37. 37. What Can You Do?• Forward Strategy – Walk your customers journey. – Match experience to design. – Invest in digital presence. – Improve digital skills. – Measure and Tweak.
    38. 38. Contact: • john@sharpmonkeys.co.uk • chris@sharpmonkeys.co.uk • mark@sharpmonkeys.co.uk • www.sharpmonkeys.co.uk • www.twitter.com/sharpmonkeys • skype – john.chacks • phone – 01684 575255 / 07962188183
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