Nyan cat, 50 millions views of a looped animation with music. There is a 3 hour version! Viewed 4 million times
48 hours of video added every minute
3b views per day, second most searched site on the web
Viewed 23 million times in one year, not his first video, didn’t set out to be viral. Yosemite bear name
Viewed 50 million times, the 3 hour version has been viewed 4 million times
What happened to TOP OF THE POPS?Date: April 2012
According to the 2011 Social TV Trends Report,43% of UK adults have discussed a TV show.
Top of the Pops – delivery channel • Established “brand.” • Regular timeslot. • Route to market for “musicians”. • “Sit back” technology. • Passive mode. • Unable to change quick enough. • Cant respond to customer needs. • Linear • (push)
becomes part of sub culture, we don’t just enjoy we participate
Unexpectedness – driven by an individual or group of “tastemakers”.
Your Online Value Proposition• Tempt customers by offering channel choice and something they cant get elsewhere.• Use the 6 C’s to define your OVP – Content – Customization – Community – Convenience – Choice – Cost reduction
Customer Centric Design• Your website should be providing customer service.• 90% service ; • Help them buy something they need. • Help them find information. • Help them save money and time. • Help them talk to the organisation. • Help them enjoy a positive experience!!• Take your customers on a journey.
The next 5 Years• Augmented reality• Intelligent personal agents.• The semantic web• Gamification• The rise in virtual environments• Internet everything
What Can You Do?• Quick Wins – Look at your online content through your customers eyes. – Review your analytics for mobile browser use. – Improve your LinkedIn profile. – Set up social alerts – Keyword research
What Can You Do?• Forward Strategy – Walk your customers journey. – Match experience to design. – Invest in digital presence. – Improve digital skills. – Measure and Tweak.