Saying The Same But Different?– Keyphrase research • Many ways of saying the same thing. – Womens sportswear – Women’s sportswear – Womens sports wear – Women’s sports wear – Ladies sportswear– Generic, brand, product, market specific
• Grab attention in the subject line and in the first sentence.• Be brief and relevant to the target segment.• Be personalised.• Have a clear call to action at start and end.• Provide opt-out or ‘unsubscribe’ option by law.• Contain contact details of sender.• Operate within legal and ethical constraints for country• Offer choice of HTML or text• Link to relevant landing page not home page
• Stay informed about what your customers really think.• Raise your profile.• Research what customers are talking about and how they feel.• Influence the influencers.• Nuture passionate brand evangelists.•Wisdom of the crowd• Hit your target market with ads related to their interests onsocial media.
gaining new followers/likes/subscribers.improving reputation management.increase in sales.improved customer satisfaction.higher levels of loyalty.increase in new customers.lower levels of churn.higher brand awareness.