Why restaurants should be using four square

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If you haven’t been paying attention, Foursquare hit the seven million user mark over the weekend. So you ask so what, or what is Foursquare, then read on. Foursquare is a location-based social network. The reason restaurants should pay attention to it is their impressive growth,

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Why restaurants should be using four square

  1. 1. Why restaurants Should Be Using FourSquareFoursquare & RestaurantsIf you haven’t been paying attention, Foursquare hit the seven million user mark over theweekend. So you ask so what, or what is Foursquare, then read on. Foursquare is a location-based social network. The reason restaurants should pay attention to it is their impressivegrowth, and the potential of a new channel to promote your brand. Foursquare hit 2 millionusers in early July, it took a year to reach one million, and about a month and a half to hit threemillion. That is some impressive exponential growth!So what is it about this location based platform that is intriguing? One, Foursquareautomatically updates Twitter and Facebook when someone checks-in via their mobile phone.People using the service, “check-in” at locations and earn badges based on a variety of factors.If you can just think about the raw numbers for a minute. If the average Facebook user has say100 friends (the number is actually higher), and 10 of your friends check-in on foursquare, it willnotify at least 1,000 people on Facebook. What makes this all the more interesting is peoplewho use their mobile devices for social media are usually the heavy-hitters and are much moreactive users. these people have more friends and thus will reach more people per day. Whatother marketing channel can a restaurant reach thousands of people per day for free??!!What makes foursquare fun, is you can actually compete to become ‘mayor’ of a location orother prizes they award for usage. Think about the great promotions you could have ascustomers compete to become mayor of your restaurant! This is Foursquare formula forsuccess. So if the ‘game’ aspect of foursquare can be leveraged by your restaurant, think of themarketing opportunities, and these aren’t costing you a cent.So how exactly does a restaurant go about using Foursquare?1. Put up a badge on the restaurant website stating either “Find us on Foursquare” or “Be ourMayor on Foursquare” or make a custom widget here http://www.placewidget.com/2. Create a window sticker “Be our Mayor on Foursquare”3. Promote Foursquare in your other marketing efforts, such as direct mail, email, other social
  2. 2. media channels, etc.4. Give discounts, giveaways, promotions, based on the game aspect of Foursquare. You mightfind only a few people participating at first, but remember the viral nature of the web, thosepower users and spreading the word of your establishment to thousands of other connectedusers!One great success story is AJ Bombers burger joint in Milwaukee. The owner, Joe Sorgeattracted 161 Foursquare users at the same time. He did this through offering a Swarm Badgefrom Foursquare. What makes this REALLY impressive is that at the time there were only 300-400 total Foursquare users in the area at the time. That day, AJ Bombers more than doubled itstypical Sunday Sales, with an increase of 110% that day.

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