Recipe For  Social Media Success Turning “Tweets” and “Likes” into Dollar$ and Cent$ Presented by Chef Mark Garcia
Recipe For Social Media Success
Social Media Framework Why Is There Even a Need For Social Media?
Social Media Framework One  VERY BIG   Reason…
Social Media Framework In less than 3 years, Social Media has become  THE   most popular activity on the web! What activit...
Social Media Framework Even   the   mighty   wasn’t powerful enough to do that!
Social Media Framework Why Is There a Need To Have a Seminar About Social Media ?
Social Media Framework Many   VERY BIG   Reasons!   Come along and I will show you why…
Social Media Advice From A Chef??!!   <ul><li>Yes I am a real Chef </li></ul>
Social Media Advice From A Chef??!!   <ul><li>Yes I am a real Chef </li></ul><ul><li>Yes, that is Chef Dean Fearing up in ...
Social Media Advice From A Chef??!!   <ul><li>Yes I am a real Chef </li></ul><ul><li>Yes, that is Chef Dean Fearing up in ...
Social Media Advice From a Chef??!!   <ul><li>Yes that is how I looked in the 80’s </li></ul><ul><li>No…I don’t still have...
3 Things To Share With You Today
Social Media Isn’t A Conversation
Social Media Isn’t A Conversation It’s Where Conversations Take Place
Tools Change…Be Ready
Anyone Remember These? @ 10 Years ago, these were  THE  top search engines
Social Media Framework
Worry About Tools Last, Not First www.conversationprism.com
My Social Media Journey   <ul><li>At first I struggled to grasp & understand…test, test, test! </li></ul>
My Social Media Journey   <ul><li>At first I struggled to grasp & understand…test, test, test! </li></ul><ul><li>I am a ge...
My Social Media Journey   <ul><li>At first I struggled to grasp & understand…test, test, test! </li></ul><ul><li>I am a ge...
Who Am I Now? <ul><li>Engaged in   marketing   &   selling   physical products, services and “How To” information online s...
Who Am I Now? <ul><li>Engaged in   marketing   &   selling   physical products, services and “How To” information online s...
Who Am I Now? <ul><li>Engaged in   marketing   &   selling   physical products, services and “How To” information online s...
 
Who Am I Now? <ul><li>Fast Company Named Me   “One of the Most Influential People Online …” </li></ul><ul><li>Only Profess...
Who Am I Now? <ul><li>Author of 2 newly released books </li></ul>
Who Am I Now? <ul><li>Author of 2 newly released books </li></ul>
Enough About Me… What About YOU? <ul><li>Why are you interested in learning about this new phenomena called   Social Media...
Enough About Me… What About YOU? <ul><li>What is YOUR definition or understanding of   Social Media? </li></ul><ul><li>( h...
Here’s What   “Experts”   Say Social Media Is: <ul><li>“  An Aggregate Category Of Websites Based Upon User Participation ...
WTF  ??!!   One More Time  In English Please
Non-Experts  Say Social Media Is: <ul><li>Truly interactive websites!  </li></ul><ul><li>No longer is a brand speaking at ...
Chef Says Social Media Is: <ul><li>Helping people Connect, Learn and Do business together </li></ul>
Good News For Non-Profits and Small Business <ul><li>The playing field has been leveled </li></ul>
Good News For Non-Profits and Small Business <ul><li>The playing field has been leveled </li></ul><ul><li>Everyone now has...
Where Do I Start? <ul><li>“  There are two kinds of people in the world. Those who walk into a room and say,   There You A...
Where Do I Start? <ul><li>Listen </li></ul><ul><li>Add Value </li></ul><ul><li>No Hard Selling! </li></ul><ul><li>Engage  ...
Social Media Best Practices <ul><li>Give before you take </li></ul>
Social Media Best Practices <ul><li>Give before you take </li></ul><ul><li>Stop thinking tools </li></ul>
Social Media Best Practices <ul><li>Give before you take </li></ul><ul><li>Stop thinking tools </li></ul><ul><li>Your or y...
Best Practices for Social Media <ul><li>Connect with new leads and resources </li></ul>
Best Practices for Social Media <ul><li>Connect with new leads and resources </li></ul><ul><li>Increase your visibility an...
Best Practices for Social Media <ul><li>Connect with new leads and resources </li></ul><ul><li>Increase your visibility an...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul>Results Investment
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>...
The Big Four
The Big Four Media Shareable All Interconnected
Social Media’s Big Four <ul><li>600 MM Users </li></ul><ul><li>55% Female </li></ul><ul><li>42% 18-34 yrs </li></ul><ul><l...
Social Media’s Big Four <ul><li>Online profiles are REALLY important! </li></ul><ul><li>Allow people to figure out who you...
Social Media’s Big Four <ul><li>Game Changer </li></ul><ul><li>Full integration with almost all websites </li></ul><ul><li...
 
Social Media’s Big Four <ul><li>200 MM Users </li></ul><ul><li>55% Female </li></ul><ul><li>45% 18-34 yrs </li></ul><ul><l...
Social Media’s Big Four <ul><li>Cocktail Party </li></ul><ul><li>Short, 140 character count messaging </li></ul>
Social Media’s Big Four <ul><li>@ 200 MM Viewers </li></ul><ul><li>#2 Search Engine </li></ul><ul><li>2 Billion views per ...
Social Media’s Big Four <ul><li>List Builder </li></ul><ul><li>Traffic Generator </li></ul><ul><li>Build Your Media Empire...
Social Media’s Big Four <ul><li>Videos can be automatically translated in  51  different languages! </li></ul>
Social Media’s Big Four <ul><li>101 MM Users </li></ul><ul><li>51% Male </li></ul><ul><li>35-50 yrs =60% </li></ul>
Social Media’s Big Four <ul><li>40% over 100K </li></ul><ul><li>48% College </li></ul><ul><li>27% Grad School </li></ul>
Social Media’s Big Four <ul><li>Groups </li></ul><ul><li>Tap the groups for expertise </li></ul><ul><li>Tap the groups for...
Social Media’s Big Four <ul><li>Chock full of lead generation and  sales prospecting info </li></ul>
Linked In Tips
 
 
Social Media Perspective <ul><li>It’s About People… </li></ul><ul><li>It’s About Engagement… </li></ul><ul><li>It’s About ...
Social Media Perspective <ul><li>Technology doesn’t change how our brains work </li></ul><ul><li>Social networks are not n...
7 Step Recipe For Social Media Success
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul>
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul>
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul...
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul...
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul...
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul...
7 Ingredients For A Killer  Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul...
Social Media Strategy <ul><li>1. What’s Your Pitch/Describe Your Product or Business (in 1 sentence or less)  </li></ul>
Social Media Strategy <ul><li>2. LISTEN   </li></ul>
Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul>
Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul>
Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul>...
Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul>...
Social Media Strategy <ul><li>4.  Who Is Your Audience </li></ul>
Social Media Strategy <ul><li>5.  How does your audience use Social Media </li></ul>
Social Media Strategy <ul><li>6. What’s Your One Thing </li></ul>
Social Media Strategy <ul><li>7. How Will You Measure Success </li></ul><ul><ul><li>Pick three that matter to you or your ...
Social Media Strategy <ul><li>Choose the platform & Humanize The Brand </li></ul>
Social Media Isn’t a Fad… It’s here to stay 900,000 blog posts per day @ 5 million tweets per hour > 30 billion pieces of ...
Question and Answer Free Download! www.ChefMarkGarcia.com/valero
<ul><li>Twitter.com/ChefMarkGarcia </li></ul><ul><li>Linkedin.com/ChefMarkGarcia </li></ul><ul><li>[email_address] </li></...
Entire Presentation Is at ChefMarkGarcia.com/valero Thank You
Saaf 2011
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  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • One of my favorite quotes “SOCIAL MEDIA IS A NEW SET OF COLLABORATIVE AND COMMUNICATION TOOLS THAT ENABLE MANY TYPES OF INTERACTIONS THAT WERE PREVIOUSLY NOT AVAILABLE TO COMMON PERSON” Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • Quick Q&amp;A from the audience on their skill level, involvement and/or experience with Social Media
  • People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
  • People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
  • People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
  • For 1000’s of years people have formed groups, built strong and weak relationships with others, formed allegiances and spread rumors and gossip. We Still use the same behavior patterns. Ever been to a tupperware party, girls night out, afternoon tea, after work for drinks??
  • Transcript of "Saaf 2011 "

    1. 1. Recipe For Social Media Success Turning “Tweets” and “Likes” into Dollar$ and Cent$ Presented by Chef Mark Garcia
    2. 2. Recipe For Social Media Success
    3. 3. Social Media Framework Why Is There Even a Need For Social Media?
    4. 4. Social Media Framework One VERY BIG Reason…
    5. 5. Social Media Framework In less than 3 years, Social Media has become THE most popular activity on the web! What activity did it overtake????
    6. 6. Social Media Framework Even the mighty wasn’t powerful enough to do that!
    7. 7. Social Media Framework Why Is There a Need To Have a Seminar About Social Media ?
    8. 8. Social Media Framework Many VERY BIG Reasons! Come along and I will show you why…
    9. 9. Social Media Advice From A Chef??!! <ul><li>Yes I am a real Chef </li></ul>
    10. 10. Social Media Advice From A Chef??!! <ul><li>Yes I am a real Chef </li></ul><ul><li>Yes, that is Chef Dean Fearing up in Dallas </li></ul>
    11. 11. Social Media Advice From A Chef??!! <ul><li>Yes I am a real Chef </li></ul><ul><li>Yes, that is Chef Dean Fearing up in Dallas </li></ul><ul><li>WOW…to be that thin again!! </li></ul>
    12. 12. Social Media Advice From a Chef??!! <ul><li>Yes that is how I looked in the 80’s </li></ul><ul><li>No…I don’t still have the Bon Jovi jacket in my closet at home </li></ul>
    13. 13. 3 Things To Share With You Today
    14. 14. Social Media Isn’t A Conversation
    15. 15. Social Media Isn’t A Conversation It’s Where Conversations Take Place
    16. 16. Tools Change…Be Ready
    17. 17. Anyone Remember These? @ 10 Years ago, these were THE top search engines
    18. 18. Social Media Framework
    19. 19. Worry About Tools Last, Not First www.conversationprism.com
    20. 20. My Social Media Journey <ul><li>At first I struggled to grasp & understand…test, test, test! </li></ul>
    21. 21. My Social Media Journey <ul><li>At first I struggled to grasp & understand…test, test, test! </li></ul><ul><li>I am a geek for data </li></ul>
    22. 22. My Social Media Journey <ul><li>At first I struggled to grasp & understand…test, test, test! </li></ul><ul><li>I am a geek for data </li></ul><ul><li>Just a guy who figured some things out…PhD in results! </li></ul>
    23. 23. Who Am I Now? <ul><li>Engaged in marketing & selling physical products, services and “How To” information online since 1999 </li></ul>
    24. 24. Who Am I Now? <ul><li>Engaged in marketing & selling physical products, services and “How To” information online since 1999 </li></ul><ul><li>Creating & implementing with clients on Internet Marketing since 2005 </li></ul>
    25. 25. Who Am I Now? <ul><li>Engaged in marketing & selling physical products, services and “How To” information online since 1999 </li></ul><ul><li>Creating & implementing with clients on Internet Marketing since 2005 </li></ul><ul><li>The System </li></ul>
    26. 27. Who Am I Now? <ul><li>Fast Company Named Me “One of the Most Influential People Online …” </li></ul><ul><li>Only Professional Chef on the list </li></ul>
    27. 28. Who Am I Now? <ul><li>Author of 2 newly released books </li></ul>
    28. 29. Who Am I Now? <ul><li>Author of 2 newly released books </li></ul>
    29. 30. Enough About Me… What About YOU? <ul><li>Why are you interested in learning about this new phenomena called Social Media? </li></ul>
    30. 31. Enough About Me… What About YOU? <ul><li>What is YOUR definition or understanding of Social Media? </li></ul><ul><li>( hint - everyone has a different viewpoint) </li></ul>
    31. 32. Here’s What “Experts” Say Social Media Is: <ul><li>“ An Aggregate Category Of Websites Based Upon User Participation and/or User-Generated Content” </li></ul>
    32. 33. WTF ??!! One More Time In English Please
    33. 34. Non-Experts Say Social Media Is: <ul><li>Truly interactive websites! </li></ul><ul><li>No longer is a brand speaking at customers or clients, but engaging them with authentic 2-way Conversations </li></ul>
    34. 35. Chef Says Social Media Is: <ul><li>Helping people Connect, Learn and Do business together </li></ul>
    35. 37. Good News For Non-Profits and Small Business <ul><li>The playing field has been leveled </li></ul>
    36. 38. Good News For Non-Profits and Small Business <ul><li>The playing field has been leveled </li></ul><ul><li>Everyone now has the tools to publish, broadcast, and compete on a grand scale with the big brands </li></ul>
    37. 39. Where Do I Start? <ul><li>“ There are two kinds of people in the world. Those who walk into a room and say, There You Are and those who say, Here I Am …” </li></ul><ul><li>Abigail Van Buren </li></ul>
    38. 40. Where Do I Start? <ul><li>Listen </li></ul><ul><li>Add Value </li></ul><ul><li>No Hard Selling! </li></ul><ul><li>Engage </li></ul><ul><li>Contribute </li></ul><ul><li>Seek To Serve </li></ul><ul><li>Focus on Quality </li></ul>
    39. 41. Social Media Best Practices <ul><li>Give before you take </li></ul>
    40. 42. Social Media Best Practices <ul><li>Give before you take </li></ul><ul><li>Stop thinking tools </li></ul>
    41. 43. Social Media Best Practices <ul><li>Give before you take </li></ul><ul><li>Stop thinking tools </li></ul><ul><li>Your or your product is the marketing </li></ul>
    42. 44. Best Practices for Social Media <ul><li>Connect with new leads and resources </li></ul>
    43. 45. Best Practices for Social Media <ul><li>Connect with new leads and resources </li></ul><ul><li>Increase your visibility and credibility </li></ul>
    44. 46. Best Practices for Social Media <ul><li>Connect with new leads and resources </li></ul><ul><li>Increase your visibility and credibility </li></ul><ul><li>Find partners </li></ul>
    45. 47. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul>Results Investment
    46. 48. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul>Results Investment
    47. 49. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul>Results Investment
    48. 50. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul>Results Investment
    49. 51. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul><ul><li>Future opportunities </li></ul>Results Investment
    50. 52. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul><ul><li>Future opportunities </li></ul><ul><li>Organizational growth </li></ul>Results Investment
    51. 53. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul><ul><li>Future opportunities </li></ul><ul><li>Organizational growth </li></ul><ul><li>Time </li></ul>Results Investment
    52. 54. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul><ul><li>Future opportunities </li></ul><ul><li>Organizational growth </li></ul><ul><li>Time </li></ul><ul><li>Money (staff, consulting) </li></ul>Results Investment
    53. 55. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul><ul><li>Future opportunities </li></ul><ul><li>Organizational growth </li></ul><ul><li>Time </li></ul><ul><li>Money (staff, consulting) </li></ul><ul><li>Opportunity costs </li></ul>Results Investment
    54. 56. Quantify Social Media ROI In The Non-Profit World <ul><li>Increased donations </li></ul><ul><li>More volunteers </li></ul><ul><li>Enriched content </li></ul><ul><li>Brand equity </li></ul><ul><li>Future opportunities </li></ul><ul><li>Organizational growth </li></ul><ul><li>Time </li></ul><ul><li>Money (staff, consulting) </li></ul><ul><li>Opportunity costs </li></ul><ul><li>PASSION! </li></ul>Results Investment
    55. 57. The Big Four
    56. 58. The Big Four Media Shareable All Interconnected
    57. 59. Social Media’s Big Four <ul><li>600 MM Users </li></ul><ul><li>55% Female </li></ul><ul><li>42% 18-34 yrs </li></ul><ul><li>32% $100K </li></ul>
    58. 60. Social Media’s Big Four <ul><li>Online profiles are REALLY important! </li></ul><ul><li>Allow people to figure out who you are and if they can trust you </li></ul>
    59. 61. Social Media’s Big Four <ul><li>Game Changer </li></ul><ul><li>Full integration with almost all websites </li></ul><ul><li>Paid Ads </li></ul>
    60. 63. Social Media’s Big Four <ul><li>200 MM Users </li></ul><ul><li>55% Female </li></ul><ul><li>45% 18-34 yrs </li></ul><ul><li>30% $100K </li></ul>
    61. 64. Social Media’s Big Four <ul><li>Cocktail Party </li></ul><ul><li>Short, 140 character count messaging </li></ul>
    62. 65. Social Media’s Big Four <ul><li>@ 200 MM Viewers </li></ul><ul><li>#2 Search Engine </li></ul><ul><li>2 Billion views per day </li></ul><ul><li>15 minutes spent on the site per day </li></ul>
    63. 66. Social Media’s Big Four <ul><li>List Builder </li></ul><ul><li>Traffic Generator </li></ul><ul><li>Build Your Media Empire </li></ul><ul><li>Inform & Serve Others </li></ul>
    64. 67. Social Media’s Big Four <ul><li>Videos can be automatically translated in 51 different languages! </li></ul>
    65. 68. Social Media’s Big Four <ul><li>101 MM Users </li></ul><ul><li>51% Male </li></ul><ul><li>35-50 yrs =60% </li></ul>
    66. 69. Social Media’s Big Four <ul><li>40% over 100K </li></ul><ul><li>48% College </li></ul><ul><li>27% Grad School </li></ul>
    67. 70. Social Media’s Big Four <ul><li>Groups </li></ul><ul><li>Tap the groups for expertise </li></ul><ul><li>Tap the groups for opinions </li></ul>
    68. 71. Social Media’s Big Four <ul><li>Chock full of lead generation and sales prospecting info </li></ul>
    69. 72. Linked In Tips
    70. 75. Social Media Perspective <ul><li>It’s About People… </li></ul><ul><li>It’s About Engagement… </li></ul><ul><li>It’s About Conversation… </li></ul><ul><li>It’s About Velocity of Information… </li></ul>TIP !
    71. 76. Social Media Perspective <ul><li>Technology doesn’t change how our brains work </li></ul><ul><li>Social networks are not new </li></ul><ul><li>Simply the online world catching up with our offline world </li></ul>
    72. 77. 7 Step Recipe For Social Media Success
    73. 78. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul>
    74. 79. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul>
    75. 80. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul><ul><li>What is Your Desired Outcome </li></ul>
    76. 81. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul><ul><li>What is Your Desired Outcome </li></ul><ul><li>Who Are Your Customers & How Do They Use Social Media </li></ul>
    77. 82. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul><ul><li>What is Your Desired Outcome </li></ul><ul><li>Who Are Your Customers & How Do They Use Social Media </li></ul><ul><li>What’s Your One Thing </li></ul>
    78. 83. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul><ul><li>What is Your Desired Outcome </li></ul><ul><li>Who Are Your Customers & How Do They Use Social Media </li></ul><ul><li>What’s Your One Thing </li></ul><ul><li>Choose Your Platform </li></ul>
    79. 84. 7 Ingredients For A Killer Social Media Strategy <ul><li>Describe You or Your Business </li></ul><ul><li>Listen </li></ul><ul><li>What is Your Desired Outcome </li></ul><ul><li>Who Are Your Customers & How Do They Use Social Media </li></ul><ul><li>What’s Your One Thing </li></ul><ul><li>Choose Your Platform </li></ul><ul><li>Pick Your Measuring Stick </li></ul>
    80. 85. Social Media Strategy <ul><li>1. What’s Your Pitch/Describe Your Product or Business (in 1 sentence or less) </li></ul>
    81. 86. Social Media Strategy <ul><li>2. LISTEN </li></ul>
    82. 87. Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul>
    83. 88. Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul>
    84. 89. Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Sales </li></ul></ul>
    85. 90. Social Media Strategy <ul><li>3. What is your Business Goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Loyalty </li></ul></ul>
    86. 91. Social Media Strategy <ul><li>4. Who Is Your Audience </li></ul>
    87. 92. Social Media Strategy <ul><li>5. How does your audience use Social Media </li></ul>
    88. 93. Social Media Strategy <ul><li>6. What’s Your One Thing </li></ul>
    89. 94. Social Media Strategy <ul><li>7. How Will You Measure Success </li></ul><ul><ul><li>Pick three that matter to you or your company </li></ul></ul>
    90. 95. Social Media Strategy <ul><li>Choose the platform & Humanize The Brand </li></ul>
    91. 96. Social Media Isn’t a Fad… It’s here to stay 900,000 blog posts per day @ 5 million tweets per hour > 30 billion pieces of content shared on Facebook per month
    92. 97. Question and Answer Free Download! www.ChefMarkGarcia.com/valero
    93. 98. <ul><li>Twitter.com/ChefMarkGarcia </li></ul><ul><li>Linkedin.com/ChefMarkGarcia </li></ul><ul><li>[email_address] </li></ul>Thank You Make Sure We Connect:
    94. 99. Entire Presentation Is at ChefMarkGarcia.com/valero Thank You

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