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Most of the poor are farmers – real solutions engage them.
We don’t tell people what to do – we ask them what they want. Over half the world’s poor are farmers; in nations like Tanzania it’s 75%. Urban slums fill with farmers seeking a better life but not finding it. So we go into villages and engage. Historically, cooperatives are how farmers lift themselves up. African farmers understand the power of joining together. So Cheetah empowers communities with grass-roots organizing, needed investments, and access to markets.