Your SlideShare is downloading. ×
  • Like
Facebook Month-To-Month – April 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Facebook Month-To-Month – April 2014

  • 543 views
Published

The beginning of spring haven’t brought any singnificant changes
in Facebook demographics trends. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, …

The beginning of spring haven’t brought any singnificant changes
in Facebook demographics trends. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, Australia, China and Mexico. However, these losses are recompensated by the growths of users in older age groups in almost every analyzed country. From the 19 analyzed countries, the most dynamic was China, where we noted 16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34. Moore at: www.catvertiser.com

Published in Marketing , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
543
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Facebook Month-To-Month Demographics Change April 2014
  • 2. The beginning of spring haven’t brought any singnificant changes in Facebook demographics trends. Facebook Month-To-Month – April 2014
  • 3. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, Australia, China and Mexico. Facebook Month-To-Month – April 2014
  • 4. However, these losses are recompensated by the growths of users in older age groups in almost every analyzed country. Facebook Month-To-Month – April 2014
  • 5. From the 19 analyzed countries, the most dynamic was China, where we noted 16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34. Facebook Month-To-Month – April 2014
  • 6. Featured countries Facebook Month-To-Month – April 2014
  • 7. User growth by country Facebook Month-To-Month – April 2014
  • 8. 0 20 000 000 40 000 000 60 000 000 80 000 000 100 000 000 120 000 000 140 000 000 160 000 000 180 000 000 200 000 000 +0,28% +0,45% User growth by country: March to April 2014 Source: Facebook.com +1.04% +0,11% +1,51% +0,15%+1,22% +10,5% +0,72% +0,49% +0,37% 0,00% 0,00% -1% -0,42%0,00% +1,23% +2,62% +2,37%
  • 9. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 User growth by country: 13-18 years old Source: Facebook.com -2,70% 0,00% 0,00% 0,00% +3,57% +1,79%-1,45%-1,45% -1,67% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% -5,41% +2,86% 0,00% +1,06%
  • 10. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 User growth by country: 19-24 years old Source: Facebook.com 0,00% 0,00%0,00% 0,00% 0,00% 0,00% 0,00% +3,45% +16,67% +1,33% 0,00% 0,00% 0,00% 0,00%-3,45% 0,00% +2,86% -1,20% +7,14%
  • 11. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 50 000 000 User growth by country: 25-34 years old Source: Facebook.com 0,00% 0,00% 0,00% 0,00%0,00% 0,00% 0,00% 0,00% 0,00% +2,63% 0,00% -1,75% 0,00% 0,00% +2,63% +1,28% +13,33% +1,43% +2,50% 0,00%
  • 12. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 User growth by country: 35-44 years old Source: Facebook.com 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +5,88% +3,03% +1,23% +2,22% +2,94% +1,52% +2,86% -3,45%0,00% 0,00% 0,00% 0,00% -1,23%
  • 13. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 User growth by country: 45-54 years old Source: Facebook.com 0,00% 0,00% 0,00% 0,00% +3,13% +7,14% +2,94% +3,39% 0,00% 0,00% 0,00% 0,00%0,00% 0,00% 0,00% 0,00% +1,18% +7,14% +3,17%
  • 14. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 14 000 000 16 000 000 18 000 000 20 000 000 User growth by country: 55-64 years old Source: Facebook.com 0,00% +1,16% +2,17% +1,08% +1,64% +3,03% +10,00% +2,00% +4,55% +2,44%0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +1,23% +5,00%
  • 15. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 14 000 000 User growth by country: +65 years old Source: Facebook.com +1,69% +1,64% +2,27% +2,27%+1,64% +3,33% +3,85% +3,33% +3,13% +2,44%0,00% 0,00% 0,00% +3,13% +4,76% +2,33% 0,00% 0,00% 0,00% 0,00% +3,45%
  • 16. Age breakdown by country Facebook Month-To-Month: April 2014
  • 17. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 50 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country - USA Source: Facebook.com 0,00% 0,00% 0,00% -2,70% +1,69% 0,00% +1,16% 46,07% 53,93%
  • 18. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country - Canada Source: Facebook.com 0,00% 0,00% 0,00% -1,45% +1,64% 0,00% +5,88% 46,81% 53,19%
  • 19. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 10 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – United Kingdom Source: Facebook.com 0,00% 0,00% 0,00% 0,00% +2,27% 0,00% 0,00% 48,59% 51,41%
  • 20. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Germany Source: Facebook.com 0,00% 0,00% +2,63% -3,45% 0,00% 0,00% 0,00% 51,82% 48,18%
  • 21. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – France Source: Facebook.com 0,00% +3,45% +2,63% 0,00% 0,00% +1,08% +1,64% 48,97% 51,03%
  • 22. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Spain Source: Facebook.com 0,00% 0,00% 0,00% 0,00% +1,64% +3,33% +7,14% 49,49% 50,51%
  • 23. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Italy Source: Facebook.com 0,00% 0,00% 0,00% +1,23% +2,27% 0,00% 0,00% 53,08% 46,92%
  • 24. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Poland Source: Facebook.com 0,00% 0,00% +1,22% 0,00% 0,00% +3,13% +5,00% 47,54% 52,46%
  • 25. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Turkey Source: Facebook.com 0,00% 0,00% +3,03% 0,00% -1,75% 0,00% -3,45% 63,83% 36,17%
  • 26. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Brazil Source: Facebook.com 0,00% +3,03% 0,00% 0,00% 0,00% +2,94% +3,33% 46,67% 53,33%
  • 27. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Australia Source: Facebook.com 0,00% 0,00% 0,00% +1,18% 0,00% -1,41% 0,00% 46,88% 53,12%
  • 28. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Indonesia Source: Facebook.com 0,00% 0,00% 0,00% +1,28% 0,00% 0,00% +3,39% 57,58% 42,42%
  • 29. 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – China Source: Facebook.com +13,13% +2,22% +10,00% +2,44% -5,41% +16,67% 0,00% 62,50% 37,50%
  • 30. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 14 000 000 16 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Mexico Source: Facebook.com +1,33% +1,43% +2,00% -1,67% +2,94% +7,14% +3,13% 50,00% 50,00%
  • 31. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Thailand Source: Facebook.com +3,17% +4,55% +4,76% +2,50% +2,86% +3,57% 0,00% 48,87% 51,13%
  • 32. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Japan Source: Facebook.com 0,00% 0,00% +2,44% 0,00% +2,86% 0,00% 0,00% 51,40% 48,60%
  • 33. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Russia Source: Facebook.com 0,00% 0,00% -1,20% 0,00% -1,23% 0,00% +2,33% 48,84% 51,16%
  • 34. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – South Africa Source: Facebook.com 0,00% 0,00% +1,79% 0,00% +7,14% +1,52% 0,00% 49,02% 50,98%
  • 35. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – India Source: Facebook.com 0,00% 0,00% +2,86% +2,17% +1,06% 0,00% +3,45% 75,51% 24,49%
  • 36. To stay up to date with the stats, like us on Facebook: www.facebook.com/catvertiser or drop us an e-mail at hello@catvertiser.com Facebook Month-To-Month – April 2014
  • 37. Check our tools that will help you power up your Facebook strategy. Facebook Month-To-Month – April 2014 Catvertiser.com NapoleonCat.com www.catvertiser.com www.napoleoncat.com