Facebook Users Age Breakdown
January 2014
Facebook Users Age Breakdown – January 2014

Marketers from all over the world worry
that teens are leaving Facebook …
Facebook Users Age Breakdown – January 2014

… but is it really that important
in Facebook advertising at the moment?
Facebook Users Age Breakdown – January 2014

Not really.
The most important addressees
of Facebook advertising campaigns
a...
Facebook Users Age Breakdown – January 2014

… and according to the current stats,
people over 25, of working age, are now...
Facebook Users Age Breakdown – January 2014

Let’s prove it and see Facebook age breakdown
for some selected countries.
Facebook Users Age Breakdown – January 2014

Featured countries
Facebook Users Age Breakdown – January 2014

United States
24,53%	
  

20,07%	
  
17,84%	
  

13,38%	
  

9,36%	
  

8,47%...
Facebook Users Age Breakdown – January 2014

Canada
25,00%	
  

19,79%	
  
17,71%	
  
14,58%	
  

9,38%	
  
7,40%	
  
6,15...
Facebook Users Age Breakdown – January 2014

Australia
26,28%	
  

18,55%	
  

18,55%	
  

12,83%	
  
11,13%	
  
7,88%	
  ...
Facebook Users Age Breakdown – January 2014

United Kingdom
26,08%	
  

19,27%	
  

18,14%	
  

13,61%	
  
10,77%	
  
7,37...
Facebook Users Age Breakdown – January 2014

Germany
27,78%	
  

20,47%	
  

16,81%	
  
15,35%	
  
12,43%	
  

4,75%	
  
2...
Facebook Users Age Breakdown – January 2014

France
26,65%	
  

20,34%	
  

16,83%	
  
15,43%	
  

10,52%	
  

6,24%	
  
4...
Facebook Users Age Breakdown – January 2014

Italy
25,06%	
  
21,93%	
  

18,01%	
  

14,10%	
  
11,75%	
  

5,95%	
  
3,2...
Facebook Users Age Breakdown – January 2014

Spain
28,57%	
  
25,51%	
  

16,33%	
  
14,29%	
  

6,63%	
  

5,82%	
  
2,86...
Facebook Users Age Breakdown – January 2014

Poland
28,55%	
  
25,19%	
  
23,51%	
  

12,93%	
  

5,04%	
  
3,19%	
  
1,58...
Facebook Users Age Breakdown – January 2014

Brazil
27,99%	
  
25,65%	
  

19,36%	
  

14,93%	
  

7,70%	
  

3,03%	
  
1,...
Facebook Users Age Breakdown – January 2014

Turkey
28,78%	
  

29,88%	
  

17,71%	
  
14,94%	
  

5,53%	
  
1,72%	
  

13...
Facebook Users Age Breakdown – January 2014

This  is  a  sta(c  view  of  Facebook  audience  at  the  beginning  of  201...
Facebook Users Age Breakdown – January 2014
Check our tools that will help you power up your Facebook strategy
Catvertiser...
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Facebook age breakdown by country jan 2014

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Marketers from all over the world worry that teens are leaving Facebook but is it really that important in Facebook advertising at the moment?
Not really.
The most important addressees of Facebook advertising campaigns are people over 25 – with purchasing power and according to the current stats, people over 25, of working age, are now the majority of Facebook population.
Let’s prove it and see Facebook age breakdown for some selected countries.

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Facebook age breakdown by country jan 2014

  1. 1. Facebook Users Age Breakdown January 2014
  2. 2. Facebook Users Age Breakdown – January 2014 Marketers from all over the world worry that teens are leaving Facebook …
  3. 3. Facebook Users Age Breakdown – January 2014 … but is it really that important in Facebook advertising at the moment?
  4. 4. Facebook Users Age Breakdown – January 2014 Not really. The most important addressees of Facebook advertising campaigns are people over 25 – with purchasing power…
  5. 5. Facebook Users Age Breakdown – January 2014 … and according to the current stats, people over 25, of working age, are now the majority of Facebook population.
  6. 6. Facebook Users Age Breakdown – January 2014 Let’s prove it and see Facebook age breakdown for some selected countries.
  7. 7. Facebook Users Age Breakdown – January 2014 Featured countries
  8. 8. Facebook Users Age Breakdown – January 2014 United States 24,53%   20,07%   17,84%   13,38%   9,36%   8,47%   6,35%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  9. 9. Facebook Users Age Breakdown – January 2014 Canada 25,00%   19,79%   17,71%   14,58%   9,38%   7,40%   6,15%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  10. 10. Facebook Users Age Breakdown – January 2014 Australia 26,28%   18,55%   18,55%   12,83%   11,13%   7,88%   4,79%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  11. 11. Facebook Users Age Breakdown – January 2014 United Kingdom 26,08%   19,27%   18,14%   13,61%   10,77%   7,37%   4,76%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  12. 12. Facebook Users Age Breakdown – January 2014 Germany 27,78%   20,47%   16,81%   15,35%   12,43%   4,75%   2,41%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  13. 13. Facebook Users Age Breakdown – January 2014 France 26,65%   20,34%   16,83%   15,43%   10,52%   6,24%   4,00%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  14. 14. Facebook Users Age Breakdown – January 2014 Italy 25,06%   21,93%   18,01%   14,10%   11,75%   5,95%   3,21%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  15. 15. Facebook Users Age Breakdown – January 2014 Spain 28,57%   25,51%   16,33%   14,29%   6,63%   5,82%   2,86%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  16. 16. Facebook Users Age Breakdown – January 2014 Poland 28,55%   25,19%   23,51%   12,93%   5,04%   3,19%   1,58%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  17. 17. Facebook Users Age Breakdown – January 2014 Brazil 27,99%   25,65%   19,36%   14,93%   7,70%   3,03%   1,35%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  
  18. 18. Facebook Users Age Breakdown – January 2014 Turkey 28,78%   29,88%   17,71%   14,94%   5,53%   1,72%   13-­‐18   Source: Facebook.com 19-­‐24   25-­‐34   35-­‐44   45-­‐54   1,44%   55-­‐64   65+  
  19. 19. Facebook Users Age Breakdown – January 2014 This  is  a  sta(c  view  of  Facebook  audience  at  the  beginning  of  2014.   In  the  next  presenta(on  we  will  show  the  change  dynamics  and  will  follow  demographic   trends  month  by  month. To  stay  up  to  date  with  the  stats,  like  us  on  Facebook:  www.facebook.com/catver(ser   or  drop  us  an  e-­‐mail  at  hello@catver(ser.com
  20. 20. Facebook Users Age Breakdown – January 2014 Check our tools that will help you power up your Facebook strategy Catvertiser.com NapoleonCat.com www.catvertiser.com www.napoleoncat.com
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