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1. MICE market is a segment with great potential that can be exploited by Vietnam and is one of the
objectives of the development strategy of Vietnam's tourism industry. MICE tourism has specific
requirements for infrastructure, systems and accompanying services as well as other services such as
dining, entertainment, shopping ... Currently, Ho Chi Minh City and Hanoi is two places having the
ability to exploit this advantage is quite effective. In Ho Chi Minh City, MICE tourism has been identified
as one of four main types of tourism should lead to better development in the future, along with shopping
tourism, eco-tourism and cultural tourism.
Hanoi also been voted as one of the best cities in Asia. Last time, Hanoi has always been chosen to host
major events and international region, associated with many travel programs. Over the nine months of
2010, Hanoi has welcomed around nine million domestic visitors (an increase of 40% compared to the
same period last year) and 960 thousand foreign visitors (up 15%).