“ Discovering Profitable Streaks in Sports Handicapping ” Location: Los Angeles, CA
Company Overview
Core Principles :
1. Objective
2. Recognition of member
3. Simple
4. Personal and Prideful
Goal : Dedicated to showcasing successful streaks to help sports fans win/succeed in competitive handicapping, through sports matchup prediction competition.
Problem/Opportunity In 2005, $2.25 billion was legally wagered in Nevada's sports books; the National Gambling Impact Study Commission (NGISC) estimated that illegal wagers are as much as $380 billion annually
Solution
Business Model Impressions Members Syndicated Content Sponsorships & Ads Proprietary Services Commissions from pick sales
Underlying Magic/Secret Sauce! Marketplace for anyone to sell and earn a profit Design & Information Architect Proprietary Tools
“ I really like the concept and the clean interface you've already managed to put together. I've seen a lot of sports handicapping sites that have obviously been put together by good folks who have no idea how to run a website, so I think Cheehee has a lot of potential.”
Ian, BetUS.com (received 1 week after soft launch)
Marketing Plan
Target Market
College male sports fan
Fantasy sports players
Social Media Marketing – PR 2.0
Guerilla Marketing
Competition
Pros
First Mover Advantage
Larger Community
Some Social Networking Tools
Cons
Poor Information Architecture
No Sticking Point
Hard to make picks
Team
Brent Akamine
Nelson Burton
Mike Chen
Edrick Wong
Benchmark for Growth/Financials Released soft beta of Cheehee.com in September 2008 By Oct. 2008 Cheehee reached 45,000 Impressions & 4,000 Unique Impressions
Growth Measured by Impressions and Unique Users
Goals
Finish developing applications
Gain strategic partnerships
Enter world market
$100,000 invested by management team
Exit Strategy: Positive cash flow website
The Ask
Capital Funding Request: $80,000
Terms:
10% APR
1 year
“ Discovering Profitable Streaks in Sports Handicapping ”
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