Coca Cola vs Pepsi

  • 13,822 views
Uploaded on

Their marketing in a global scale

Their marketing in a global scale

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Good analysis! Loving the look of the presentation too
    Are you sure you want to
    Your message goes here
  • Hi, could you please email this presentation to builinh26995@gmail.com . It would be very helpful. Thank you
    Are you sure you want to
    Your message goes here
  • its beautiful just like my camel, yalla al habibi, please let us download :)
    Are you sure you want to
    Your message goes here
  • hello could you please email this presentation to zolzaya.zoza@yahoo.com. it would be very helpful. please i really need this presentation, thank you
    Are you sure you want to
    Your message goes here
  • Hi, could you please email this presentation to nikhilyadav.pumba@gmail.com . It would be very helpful. Thank you
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
13,822
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
16
Likes
42

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. HI I‟M HI I‟MCOCA- PEPSICOLA Chong Chee Ching u3056672 Luke Wesney u3038772
  • 2. Battle of the brands:COCA COLAvs PEPSI
  • 3. OVERVIEW
  • 4. Operations in over200 countriesaround the world. (GBS 2011)
  • 5. Also with operations in over 200 countries around the world. (PepsiCo 2010)
  • 6. ROUND 1:THE LOGO
  • 7. the evolution (Bellis n.d., Armin 2009)
  • 8. 2000s‟
  • 9. the evolution (Zmuda 2011, Armin 2009)
  • 10. 2008
  • 11. ROUND 2:Brand Name
  • 12. Coca-Cola isrecognized by name globally (Vrontis & Sharp 2003)
  • 13. PEPSI is mostly known via their distinctive logoArgentina (Rafi 2010)
  • 14. To cater tointernationalaudience due toworldwide coverage (Bowen 2009)
  • 15. Round 3: GLOBALMARKETINGSTRATEGY
  • 16. “THINK LOCAL, ACT LOCAL” (Nishu 2010)
  • 17. Launched in 2009 (Business Day 2011)
  • 18. „OpenHappiness‟ isphilosophy ofoptimism,positivity andinspiration(mUmbrella 2009, Rutledge 2009)
  • 19. “GLOBAL STRATEGY with LOCAL TWIST” (Howard 2004)
  • 20. Launched in 2010 (Grinton 2010)
  • 21. Firmly aligning the brand with hope, optimism, and change (Grinton 2010)
  • 22. MAX vs ZERO:DIET PEPSI vs DIET COKEPEPSI WILD CHERRY vsCHERRY COKE (Buscemi 2007)
  • 23. To prevent brand decline (Buscemi 2007)
  • 24. Meet worldwide demands (Buscemi 2007)
  • 25. vsTo rival each other (Buscemi 2007)
  • 26. Desired Brand Image Revolves around emotions and the feelings that people should get whenthey drink coca cola. (Free Research Papers 2011)
  • 27. If Coca-Cola was a person: America Family Bubbly Fun Exciting Happy Red (Turner n.d.)
  • 28. Desired Brand Image Revolves around their youthful image and social responsibility (Grinton 2010)
  • 29. If Pepsi was a person: Youthful Energy Teenagers Music Cool TrendyThe Next Generation (Turner n.d.)
  • 30. Glass Bottle Packaging (Coca-Cola 2011)
  • 31. Created to work invending machinedistributions (Coca-Cola 2011)
  • 32. Wider Distribution Worldwide“I love how the bottle fits in my hand” – Bridget ,New York (Cochrane 2010)
  • 33. A Renowned Icon Glass Bottle Packaging (The Futures Company 2008)
  • 34. In a global environment, Coca Cola‟s Bottle remainsas an distinctive icon for thepeople around the world
  • 35. Complete packaging change with new logo (WARC 2010)
  • 36. For Sustainability and Environment (Daily Mail 2011, PepsiCo 2011)
  • 37. In a global environment, Pepsi do not have adistinctive look, but it relies on its efforts in sustainability and recycling
  • 38. (Sports City 2008)
  • 39. (Tischler 2010)
  • 40. (Current TV 2008)
  • 41. (Auto Racing Daily 2007)
  • 42. (Howard 2002)
  • 43. (Kingdom 2009)
  • 44. (Stelter 2011)PEPSI and X Factor
  • 45. PEPSI and Music Festivals (Audio4cast 2009)
  • 46. Sports likeCricket and NFL (Semmett 2009)
  • 47. (PepsiCo 2011)Sponsors Ideas for „Refresh Project‟
  • 48. PEPSI mainly sponsors youth orientated eventswhich is in line with their positioning
  • 49. ROUND 8:SOCIALMEDIA
  • 50. (Coca-Cola 2011)
  • 51. 5,000conversations a day aboutthe Coca Cola Company in social media outlets (Coca-Cola 2011)
  • 52. 3 „Happiness Ambassador‟Travel the world for the whole of 2010Document their travel via social media (Warren 2009a)
  • 53. Urged fans to send digital Coca-Cola to friends and familyand in turn one dollar from every one sent was donated to girls and boys groups across America (Van Grove 2010)
  • 54. To conne ct to 5million+ Facebook fans 27,000+ Twitter followersNearly 7000 YouTube Subscribers (Harbison 2010)
  • 55. Four Successful Steps by Coca Cola (Daphne 2011)
  • 56. Very serious about consumer engagement, and ultimately, consumer empowerment through Pepsi‟s loyal fans (Warren 2009b)
  • 57. (Skinner n.d.)
  • 58. 3 million + fans on Facebook 60,000+ Twitter follwers11,000 + Youtube Subscribers (Sviokla 2011)
  • 59. Full social media usage to increase sustainability efforts3 million + fans on Facebook 60,000+ Twitter follwers11,000 + Youtube Subscribers (Sviokla 2011)
  • 60. FINAL ROUND: THERESULT?
  • 61. (Beverage Digest 2011, ., Interbrand 2010, Shontell 2011)
  • 62. Most recognizable brand after the word “OK!” (CCMS n.d.)
  • 63. BUT!(Beverage Digest 2011, Shontell 2011)
  • 64. (BBC 2010)
  • 65. Well known for its„Refresh Campaign‟
  • 66. WORLDWIDEMARKET SHARE (Knowledge Inn 2010)
  • 67. LET‟S FIGHT! Pepsi Challenge showed thatpeople prefer Pepsi‟s taste overCoca Cola, but why is Coca Cola more successful globally?What could Pepsi do to increase their market share globally?