Uncomfortable Talk #5: THE AGE OF TRANSITION

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Never before have we been in such a state of transition in so many aspects of life. While we are reaching with one foot towards the future, the other still seems somewhat rooted in the present whether that be culture, media , science, industry, business.

Marc, Matthias & Matthias (3M) will explore the Age of Transition, examining what drives it, motivates it and prevents it from fulfillment and how that affects us in our various aspects of life.

Uncomfortable Talks is a series of provocative and inspirational speeches about marketing & innovation and curated by LHBS lhbs.at .

Find out more about them at: checkdisout.com/​

Matthias Abel
is the founder of Wirtschaftswunder. He has worked as a strategy and innovation consultant with agencies like Springer & Jacoby, Trendbuero, TBWA\ and Sturm und Drang before founding his own consultancy for research and development in 2004. During his time with Wirtschaftswunder Matthias has worked for national and international clients like Beiersdorf, Head, Sony PlayStation, HDI, Deutsche Post, Häagen Dazs, Tchibo and many others.
Matthias holds a degree as a Master of Arts in literature, economics and psychology.

Marc Schäfer
Marc is a trained morphological market researcher. Previously, he led agency group Counterpart as managing director and was head of planning and market research. He has successfully helped corporations in diverse fields to position their brands and offerings on the market in a relevant way. Since 2011 Marc is a freelance research and strategy consultant and partner of Wirtschatfswunder.
Marc holds a degree in marketing-communications, complimented by a MBA degree in business design.

Matthias Weber
is the founder of Checkdisout. He has worked on the intersection between research, strategy and creation since 2005.
Before, Matthias worked as a freelance trend consultant for both agencies and clients including brands such as Ford, Head, Allianz, Deutsche Post. As part of the PSFK network he headed up the company‘s operations on the German Market, serving clients including Apple, BMW Group, SK Telecom and Tchibo.
He holds a degree in Media Arts and Design from Bauhaus-University Weimar.

Image Credits:

Image Source: http://www.adfero.com/wp-content/uploads/2010/11/Crowdsourcing.jpg
http://www.flickr.com/photos/elkit/4630250506/sizes/o/in/photostream/
http://www.saunapool24.de/bilder/produkte/gross/Rindenscheibe-Keinen-Schweiss-aufs-Holz-BxHxT-ca-490x200x20-mm.png
http://www.oceansbridge.com/paintings/german/Michelangelo_Buonarroti_017-corrected_OBNP2009-Y06533.jpg
Image Source: http://flagpedia.net/data/flags/ultra/de.png
http://www.flowtown.com/blog/the-2010-social-networking-map

http://www.miabirk.com/blog/wp-content/uploads/2010/12/Times-Square-Bike-Lane.jpg
http://images.huffingtonpost.com/2009-05-25-pastedGraphic.jpg
http://www.flickr.com/photos/midweekpost/325711281/sizes/l/in/photostream/
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Uncomfortable Talk #5: THE AGE OF TRANSITION

  1. 1. Uncomfortable Talk #5: The Age of TransitionVienna August 11, 2011.
  2. 2. Servas,my name isMatthias Weber.
  3. 3. I‘m here tonightwith my two partners:
  4. 4. Matthias Abel &Marc Schäfer.
  5. 5. We were invitedto give anUncomfortable Talkthanks to the folksfrom
  6. 6. What do we do?
  7. 7. We are a Sweet Spot Company at heart.
  8. 8. InsightsWe are a Sweet Spot Company at heart.
  9. 9. Strategy InsightsWe are a Sweet Spot Company at heart.
  10. 10. Strategy Innovation InsightsWe are a Sweet Spot Company at heart.
  11. 11. We are currently a Company without a Name and Identity.
  12. 12. We are about to launch our business.
  13. 13. I always wanted to use the launching rocket in a presentation.
  14. 14. Anyway: we are working on it.
  15. 15. We might even turn to Crowdsourcing for our name...
  16. 16. ...although I really don‘t hope we have to.
  17. 17. Well, we are Germans.
  18. 18. Everything has to be in order!
  19. 19. It must be perfect!
  20. 20. Sorry about that!
  21. 21. If this attitudeshould become tooannoying, please dohit us hard at anytime during our#Untalk.
  22. 22. Unfortunately,these days being agood German putsyou into trouble.
  23. 23. Since the demandfor perfect stuff isdeclining.
  24. 24. Today companieshiding away in ivorytowers designingthe perfect whateverwill lose.
  25. 25. Today companieshiding away in ivorytowers designingthe perfect whateverwill lose.
  26. 26. They will die fromlong time to marketand irrelevancy.
  27. 27. Today companies living onthe street and in the websharing and anticipatingnew ideas win.
  28. 28. Unfortunately, today onlyfew of these companiesare German companies. We need to change this fact.
  29. 29. Intro (done)
  30. 30. Intro (done)Quick Recap of previous Untalks in context to our Untalk #6
  31. 31. Intro (done)Quick Recap of previous Untalks in context to our Untalk #6 The Age of Transition
  32. 32. Intro (done)Quick Recap of previous Untalks in context to our Untalk #6 The Age of Transition Q&A
  33. 33. Intro (done)Quick Recap of previous Untalks in context to our Untalk #6 The Age of Transition Q&A
  34. 34. So what is our#Untalk about?
  35. 35. In short:we would like tobounce someideas with you ontransitions.
  36. 36. Let‘s start withan example.
  37. 37. Transition #1:Who thought,we would trade competitionin favour of collaboration?
  38. 38. „This is not how I grew up in business but I’m so glad its changed.“ – Joanna BakasA transition in the way we think about business.
  39. 39. Btw: This is not howwe grew up either.
  40. 40. Transition #2:Who thought Americanswould fall in love with bikes?
  41. 41. Bike Lanes around Times Square?
  42. 42. Before AfterFrom Car-Centric Gotham to Bike-Friendly Big Apple?
  43. 43. Before AfterFrom Traffic Jam to Piazza (well almost)?
  44. 44. If cars are continuouslybeing banned from our cities,how does this change theconcept of designing livingspace and enabling mobility?
  45. 45. Especially if you‘re a car brand?
  46. 46. Side note:Congrats to BMW forbreaking all your records.
  47. 47. By the way:how are your cars shaping thefuture of mobility?
  48. 48. Side note 2:Kudos to DB (Call a Bike, DBCar Sharing, Flinkster) andDaimler (Car2Go). Thanks for anticipating thatour world is changing.
  49. 49. @BMW:success breeds #failure.Ask Nokia.
  50. 50. Most of the previous#Untalks already dealt withchange and transitions.
  51. 51. Steffen Stäuber
  52. 52. Steffen Stäuber Third Wave
  53. 53. Steffen Stäuber Third WaveMarcus Brown
  54. 54. Steffen Stäuber Third WaveMarcus Brown Neil Perkin
  55. 55. Steffen Stäuber Third Wave• Transitions in the way we market, advertise and communicate. Marcus Brown Neil Perkin
  56. 56. Steffen Stäuber Third Wave• Transitions in the way we • Transitions in the way we market, advertise and work, live and interact with communicate. media through new technologies. Marcus Brown Neil Perkin
  57. 57. Steffen Stäuber Third Wave• Transitions in the way we • Transitions in the way we market, advertise and work, live and interact with communicate. media through new technologies. Marcus Brown Neil Perkin• Transitions in the way we perceive and use the web.
  58. 58. Steffen Stäuber Third Wave• Transitions in the way we • Transitions in the way we market, advertise and work, live and interact with communicate. media through new technologies. Marcus Brown Neil Perkin• Transitions in the way we • Transitions in the way we perceive and use the web. plan and build business strategies.
  59. 59. Our #Untalk thesis:Today, most innovation isheld back.
  60. 60. Why?
  61. 61. Because:As long as business isrunning smoothly,innovation is only seen asone thing:
  62. 62. A Source of Irritation.
  63. 63. It is more convenient notto change.
  64. 64. When it comes toinnovation we havebeen thinking about twoarchetypes.
  65. 65. Visionaries CopycatsTwo archetypes
  66. 66. Visionaries CopycatsTwo archetypes
  67. 67. Visionaries CopycatsTwo archetypes
  68. 68. Visionaries CopycatsFueled by different sentiments.
  69. 69. Fueled by different sentiments.
  70. 70. CourageFueled by different sentiments.
  71. 71. Courage FearFueled by different sentiments.
  72. 72. Both create innovation,but for different reasons.
  73. 73. Impact PressureMotivations
  74. 74. Impact PressureMotivations
  75. 75. Impact PressureMotivations
  76. 76. Most organizations only change when being under pressure.
  77. 77. „I guess it‘s about time to change this uncomfortable situation.“Most organizations only change when being under pressure.
  78. 78. Our assumption:this applies to all formsof social entities.
  79. 79. Personal Relationships.
  80. 80. Personal Relationships.Communitites.
  81. 81. Personal Relationships.Communitites.Cultures.
  82. 82. Personal Relationships.Communitites.Cultures.Businesses.
  83. 83. Personal Relationships.Communitites.Cultures.Businesses.Governments.
  84. 84. How can we understandthis behaviour better?
  85. 85. Intro (done)Quick Recap of previous Untalks in context to our Untalk #6 The Age of Transition Q&A
  86. 86. The Age of Transition.A few assumptions to explain what weare thinking and discussing about.
  87. 87. We live in a time wherechanges in almost all fieldsof life are occuring muchquicker than in the past.
  88. 88. We believe that thesechanges will even speed upin the future.
  89. 89. The Age of Transition is ametaphor used to explore andunderstand these changes.
  90. 90. #TAOT will be a snapshotduring one moment in timethat needs to be revisited inthe future.
  91. 91. #TAOT will be acollaborative project growingwith your participation.
  92. 92. Let‘s take a look at threeselect fields in whichtransitions are taking place.
  93. 93. Governments:From Nuclear Necessity to Renewable Energies.
  94. 94. Governments:From Representative to Participatory Democracy.
  95. 95. Governments:Power Shifts from Top-Bottom to Bottom-Top Societies.
  96. 96. Governments:Power Shifts– London Riots.
  97. 97. Business:From ivory towers to openness and collaboration.
  98. 98. Cultures:From Privacy to Sharing.
  99. 99. Governments
  100. 100. Governments Businesses
  101. 101. Governments Businesses Cultures
  102. 102. Governments Businesses Cultures• Nuclear Phase Out in DE
  103. 103. Governments Businesses Cultures• Nuclear Phase Out in DE• Participatory Democracy (e.g. Stuttgart 21)
  104. 104. Governments Businesses Cultures• Nuclear Phase Out in DE• Participatory Democracy (e.g. Stuttgart 21)• Power-Shifts both in western democracies and Arab countries
  105. 105. Governments Businesses Cultures• Nuclear Phase Out in DE • from ivory towers and• Participatory Democracy gated business thinking to (e.g. Stuttgart 21) openness and collaboration• Power-Shifts both in western democracies and Arab countries
  106. 106. Governments Businesses Cultures• Nuclear Phase Out in DE • from ivory towers and • From privacy to sharing• Participatory Democracy gated business thinking to culture both in the web and (e.g. Stuttgart 21) openness and collaboration everyday life• Power-Shifts both in western democracies and Arab countries
  107. 107. How can we supportindividuals, communities,businesses andgovernments to fosterthese insights?
  108. 108. 1. Find a Purpose.And stick with it.
  109. 109. 2. Build your organization/brand around this purpose.And invite people in. Eypecially those youwish to have around you.
  110. 110. 2. Be broad.Explore the boundaries of your business.
  111. 111. 2. Open up!To complimentary cultures and embracethem for being different.
  112. 112. Get involved.In conversations about where yourcategory or market is going to.
  113. 113. Create Experiences.For you will be measured by what you do(not what you say).
  114. 114. Know your Category.And know when to leave it.
  115. 115. Do not stick to what madeyou succesful in the past.For it might not in the future.
  116. 116. Rely on capabilities (softfactors) not on solutions.Because somebody is already buildingsomething better or cheaper.
  117. 117. Take Risks and Fail if youmust.If you do not fail, maybe you were notbrave enough!
  118. 118. Embrace Change.The age we live in is the most interesting. Ever.
  119. 119. Do not feel toocomfortable.Wherever you are: places andsurroundings change quickly.
  120. 120. Thank You!
  121. 121. Uncomfortable Q&A!@checkdisout

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