Business Feasibility Study Dimensions for Existing Software Product Ventures
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Business Feasibility Study Dimensions for Existing Software Product Ventures

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A Compilation of dimensions to assess the feasibility of a software product ventures. These dimensions are very important while assessing the feasibility and stability of any software venture. This ...

A Compilation of dimensions to assess the feasibility of a software product ventures. These dimensions are very important while assessing the feasibility and stability of any software venture. This helps in assessing oneself and convincing investors.

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Business Feasibility Study Dimensions for Existing Software Product Ventures Presentation Transcript

  • 1. Viability Dimensions        Business Idea Product/s Market GTM Strategy Management Model Economical & Financial Exit Strategy
  • 2. Business Idea Viability  Uniqueness of the Idea  Value Proposition-Address Customer pain  Economic Scenario  Industry Scenario
  • 3. Product Viability           Functionalities Feature Richness & Benefits thereof Simplicity, Ease of Use for Quick Adoption Ease of Deployment User Documentation & Training Material Product Robustness Learning from Customer Experience Readiness for Mass Marketing Future Scope of Development New Products Plans
  • 4. Market Viability        Market Environment Size of the Market Sustainability of the Market Target Market Pricing & acceptance to Market Competition & similar products Competitive Advantage
  • 5. GTM (Go-to-Market) Strategy & it’s Viability Customer Awareness / Demand Creation • Branding Strategy • PR, Advertisement & Promotion Strategy Customer Acquisition Plans • Direct Approach to Customers & Viability • Channel Partners Strategy & Success Probability • Business Alliances Plans & Success Probability CRM (Customer Relationship Management) • Customer Delighters • Repeated Revenue & Customer References
  • 6. Management Model Viability             Domain Expertise Application of knowledge / Skills Readiness to take More Training Employee Management & Recruitment Fitness of System & Procedures Technology Backing & Enablement Management of Intellectual Property Management of Identified Risk Ability to Delegate to Staff Suitable Organization Structure Suitability of Management and Quality Protocols Ability to measure Business Process
  • 7. Economical & Financial Viability  Start up Cost  Customer Awareness/Branding Cost Feasibility  Customer Acquisition Cost  Product Deployment Cost  Customer Support Cost  Cost of Customer Relationship Management  Channel Development Cost  Capital Requirement  Production Cost  Inventory/Working Capital Cost  Operation Costs  Overall Return on Investment  Overall Profitability  Break Even Point  Sustainability of Market v/s Projected Revenue  Ability to Generate Economic Value
  • 8. Exit Strategy Viability       Define exit strategy Create wealth from exit strategy Relate exist strategy to industry model Identify potential buyers and/or strategies Create capital assets i.e. IP Schedule exit strategy
  • 9. Thank You CA. B.C.Chechani Indian Chartered Accountant | Entrepreneur | Domain Expert for CRM, Knowledge Mgmt. & Professional Services Automation ca.bc.chechani@gmail.com