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Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
Snapdragon Roundtable 2011
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Snapdragon Roundtable 2011

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  • 1. INSIDE THE SMARTEST DEVICES BEATS THE HEART OF A DRAGON SNAPDRAGON ROUNDTABLE SANDEEP SIBAL MAY 20111 Qualcomm Proprietary
  • 2. Agenda  Qualcomm  Introducing Snapdragon  Snapdragon Advantage  Snapdragon in India  Q&A  Demos2 Qualcomm Proprietary
  • 3. The world leader in next-gen mobile technologies Driving the evolution of wireless communications Making wireless more personal, affordable & accessible to people everywhere World’s largest fabless semiconductor company, #1 in wireless S&P 100 / S&P 500 / Fortune 500 2.7 Million chips every day3
  • 4. Mobile: The Biggest Platform in the History of Mankind 5B Wireless 573M Wireless Out of 7B Out of 1.2B Globally In India4
  • 5. Much More Than a Phone • 40M Mobile Internet Users • Strong Demand For Data From Tier 2 & 3 Cities • 28M Facebook Users, 30% Mobile • 20 Photos Uploaded Every Second • Mobile Users 2x More Active5
  • 6. Unparalleled System Integration HAVING BEST-IN-CLASS ASSETS IN-HOUSE IS A KEY ADVANTAGE MULTIMEDIA POWER MGMT Engine GPS RF SOFTWARE/ ADRENO GPU HLOS POWER & PERFORMANCE MEMORY OPTMIZED CPU DSP CONNECTIVITY MODEM6 Qualcomm Proprietary
  • 7. Benefits of Integration QUALCOMM DESIGNS, INTEGRATES AND DELIVERS ALL THE PIECES SMALLER FOOTPRINT LOWER SYSTEM COSTS 10-20% smaller LESS ENGINEERING, POWER EFFICIENT FASTER TIME TO MARKET Up to 35% better >745 devices launched in Fiscal 20107 Source: Qualcomm estimates; comparison based on Qualcomm analysis of non-integrated solutions Qualcomm Proprietary
  • 8. Roadmap Breadth And Execution At Scale Snapdragon: 100+ Commercial Devices Announced, 200+ more in design, 30 companies with tablet designs underway Snapdragon Currently Powers 8 Tablet Models LOW & MID HIGH TABLET8 Qualcomm Proprietary
  • 9. Snapdragon Single Core  WORLD’S FIRST MOBILE PROCESSOR AT 1GHz Snapdragon  Scorpion Core QSD 8x50  Adreno 200 GPU QSD8250 QSD8250A  3G Connectivity QSD8650  720p HD Video capture and Playback  WORLD’S FIRST MOBILE SINGLE CORE AT 1.4 GHz  Single Scorpion CPU 1.4GHz Snapdragon  Adreno 205 GPU MSM 8x55  1024x768/720p/Dolby 5.1 MSM8255 APQ8055  Stereoscopic 3D capture & playback MSM8655  App Proc Only Available  Comprehensive range of 3G9
  • 10. Snapdragon Asynchronous Dual & Quad Core WORLD’S FIRST MOBILE ASYNC DUAL CORE PROCESSOR AT 1.5 GHz  Dual Scorpion CPU 1.5GHz each  Asynchronous Cores Snapdragon  Adreno 220 GPU MSM 8x60  HD 1080p capture and playback MSM8260  Dolby 5.1 APQ8060 MSM8660  Stereoscopic 3D capture & playback  Comprehensive range of 3G  Next Gen Krait Architecture Snapdragon  Single/Dual/Quad Krait CPU up to 2.5GHz Next Gen  Adreno Dual/Quad GPU ‘Krait’  Full 1080p Display Support MSM8930 MSM8960 APQ8064  Stereoscopic 3D capture & playback MSM8270  Unparalleled range of 3G/4G10
  • 11. The Snapdragon CPU Advantage Dhrystone Power Comparison FOCUS ON POWER CONSUMPTION 1300 75% Higher Power 1200 1100 Snapdragon 1000 Competitor 900 Competitor Frequency (MHz) 800 Process Push 700 600 50% Higher Power 500 Runs Hotter 400 Snapdragon has 300 superior CPU micro-architecture. 200 Competitors “push” 100 to achieve performance. 0 0 200 400 600 800 1000 1200 1400 1600 1800 Power (mW)11 Source: Qualcomm - Measurements made using Dhrystone on commercially available devices. Process “push” is a Qualcomm estimate based on modeling. Qualcomm Proprietary
  • 12. Superior Graphics Performance with Adreno  Smooth, responsive, customized UI on multiple operating systems  Hours of game play between charges due to superior mobile GPU architecture  More than 100+ games on Snapdragon – WAY more than any other platform12 Qualcomm Proprietary
  • 13. Internet Video Runs Better on Snapdragon  First to provide hardware acceleration for Flash and HTML5 videos  First to provide in-page playback of HTML5 videos  Stutter free flash video playback13
  • 14. OS Platform Leadership Over 60% of devices powered by Qualcomm All devices launched powered by Snapdragon All new webOS devices powered by Snapdragon14
  • 15. Powering Over 60% of Android Devices Industry’s broadest chipset portfolio for Android Only Qualcomm Supports Android Across All Smartphone Tiers15
  • 16. Modem Evolution and Technology Leadership HSPA+ REV A and B LTE LAUNCHES COMMERCIAL LAUNCHES NETWORKS NETWORK GROWTH YoY NETWORK COMMITMENTS COMMITMENTS MULTI-CARRIER KDDI REV B DEVICES LTE TDD TRIALS MDM 8200 MDM 8220 MSM 8650 MDM 9x00 HSPA+ DC-HSPA+ DO RevB LTE Cat3 FEB 2009 HSPA+ 21Mbps JAN 2010 NOV 2010 AUG 2010 EV-DO RevB 4G LTE DC-HSPA+ 42Mbps16 Source: HSPA+: GSA 24/1/2011, Rev A: CDG 10/11/2010, Rev B: KDDI 10/18/2010, LTE: GSA 12/1/2011 Qualcomm Proprietary
  • 17. SNAPDRAGON ADVANTAGE • PURPOSE BUILT CPU • ASYNCHRONOUS DUAL CORE ARCHITECTURE • BEST-IN-CLASS POWER CONSUMPTION • UNMATCHED SYSTEM INTEGRATION • WIDEST OS PLATFORM SUPPORT • INTEGRATED LTE • SUPER SCALE17 Qualcomm Proprietary
  • 18. Snapdragon India Traction 2011 1. HTC Mozart (Jan 2011) 2. HTC Desire HD (Jan 2011) 2010 3. HTC Desire Z (Jan 2011) 1. Acer Liquid (Feb 2010) 4. Dell Venue (Feb 2011) 2. Sony Ericsson Xperia X10 (Mar 2010) 5. Dell Venue Pro (Feb 2011) 3. HTC Desire (Aug 2010) 6. OliveSmart V-S300 (Feb 2011) 4. Acer Liquid Ferrari Edition (Sep 2010) 7. Acer Liquid Metal (Feb 2011) 5. Dell Streak (Oct 2010) 8. HTC Incredible S (Mar 2011) 6. HTC HD7 (Dec 2010) 9. Sony Ericsson Xperia PLAY (Apr 2011) 10. Sony Ericsson Xperia Arc (Apr 2011) 11. HTC Desire S (Apr 2011) 12. Acer Iconia Smart (May 2011) 20 Snapdragon devices launched till date 13. Spice MI 410 (May 2011)18
  • 19. Industry Trends Are Aligning DEVICES APPLICATIONS & SERVICES NETWORKS19
  • 20. Snapdragon in India in 2012Apps Devices High-end Smartphones Augmented Reality Tablets gain traction Movies on the Go (Netflix) Console-quality Gaming Stereoscopic 3D APQ8064 Snapdragon Next Gen 2.5 GHz Krait Single/Dual/Quad CPU Adreno Dual/Quad GPU Unparalleled range of 3G/4G Full 1080p Display Support Stereoscopic 3D cap & playback Networks 4G/LTE Networks Launch20
  • 21. Thank You21 Qualcomm Proprietary

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