• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Powerful interaction points - some data
 

Powerful interaction points - some data

on

  • 643 views

Some U.S. data - again used for a blog post on http://www.die-biecks.de/weblog (http://bit.ly/h9SXee) - Slideshare is great for that :-)

Some U.S. data - again used for a blog post on http://www.die-biecks.de/weblog (http://bit.ly/h9SXee) - Slideshare is great for that :-)

Statistics

Views

Total Views
643
Views on SlideShare
614
Embed Views
29

Actions

Likes
0
Downloads
1
Comments
2

1 Embed 29

http://www.die-biecks.de 29

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Powerful interaction points - some data Powerful interaction points - some data Presentation Transcript

    • Understanding the customer of the futureThe US is more person-oriented than the rest of the world whensearching... What are/were your top three channels for information search? (Percentage of Survey Respondents) 49,4% 50,6% 47,9% 47,5% 46,4% 47,5% 41,2% 39,3% Website insurer Personal contact with Personal contact with People I know a tied agent an independent agent personally or broker global US Source: IBM Instute for Business Value n=21,740 (global), n=1603 (US)1 © 2010 IBM Corporation
    • Understanding the customer of the future... and when purchasing insurance Where did you buy insurance? (Percentage of Survey Respondents) 30,3% 31,4% 27,3% 20,7% 18,9% 16,9% Website insurer Personal contact with a tied Personal contact with an agent independent agent or broker global US Source: IBM Instute for Business Value n=21,740 (global), n=1603 (US)2 © 2010 IBM Corporation
    • Understanding the customer of the futureEven price sensitivity does not change this Where did you buy insurance? (Percentage of Survey Respondents – US only) 33,8% 29,7% 21,8% 14,9% Website insurer Personal contact with a tied agent US - price conscious consumers US - less price conscious consumers Source: IBM Instute for Business Value n=21,740 (global), n=1603 (US)3 © 2010 IBM Corporation