The BookSets consistent rules for grammar,spelling, punctuation and use oflanguage by news organizations.Organized alphabetically, i.e. ruleson addresses under “A;” rules onreligious references under “R;” etc.
The Basics Dates Capitalization Time State names Addresses Courtesy Titles Money Dimensions Ages Numerals
Key Rules Numbers: 0-9 = spell out; 10 and above, use numerals Months, states, streets: abbreviate, unless it has six or fewer letters Use the words billion/million rather than zeros: $10 million, not $10,000,000
Key rules (2)Addresses: abbreviate when specific – 2842 S. Spring St. spell out when indirect – 2000 block of South Spring Street
Other Key Entries Abbreviations Military Titles (law enforcement) Academic Degrees, Departments & Titles Composition Titles (movies, etc.)
Trademark Basics It’s branding meets corporate identity. Can be a word, symbol, name or phrase. General rule: Trademarks must be capitalized; otherwise, use a generic term instead.
Trademark Examples Dumpster/large metal trash bin Kleenex/facial tissue Rollerblade/ in-line skates Xerox/photocopy Levi’s/jeans Frisbee/flying disc