New media work powerpoint


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New media work powerpoint

  1. 1. New Media: Workin’ Hard or Hardly Workin’
  2. 2. Work, Youth, and New Media • Defining “Work”- Youth engage in many activity that can be regarded as work, such as school, chores, and extracurricular activities, but what do we really define as “work”. In a narrow sense, we can say that anything that has an economic gain is work. In a broader sense, anything that requires effort and time even if it has no immediate monetary gain, is still work. It’s in the latter that we see many young people working hard in new media. • Preparatory Work- Much of the work that we see youth engaging in today is preparatory work such as education, skill building, culture building. “Prep work” is used to prepare young people for jobs in the future. They help them develop the attitudes and motivations necessary to become successful in our business world, as well as the skills associated with it. • Is “New Media” Part of the “Prep”?- In a world that is becoming increasingly centered around the internet, social media, and the developing status of new media, we have to question whether we should be training kids in how to use and become successful with new
  3. 3. Work, Youth, and New Media • Youth Labor of the Past- Previously, young people, even as they near adulthood, have always been a part of the unskilled labor market. While teens can take jobs as early as 15, these jobs are usually low- wage low-skill jobs. As the world of new media pushes forward, the youth are challenging just how “low-skill” they are, and are succeeding in high-skill, high-tech ventures, even if they do not result in immediate monetary gain. • Unpaid Digital Work- Much of the youth presence in the technological world is in unpaid digital work. Open-source software, nonmarket peer production, crowdsourcing, and virtual economies are some examples of where the youth have taken to working. The current generation of young people are more motivated by the good of a community over immediate personal gain, and many spend hours upon hours working on something such as a fan-sub or an open-source piece of software because they want to make the community they belong to a stronger place. Whether that community is anime related or software development related it doesn’t matter. They may be motivated by recognition or reputation, but the lack of monetary compensation points to a desire to improve what they love.
  4. 4. Economic Differences • There is a definite distinction between the ways that low income families and more well off families view the internet and the emergence of new media. • Low Income Families- Low income children more often view new media and the emergence of the internet-boom as a route to upward mobility. In this way they may view the computer as less of a toy, and more of a tool. Instead of exploring the internet, they are creating things and learning skills that they hope will allow them to find a technologically related job. • Middle Class Families- Middle class children have computers and new media integrated into their lives. They are connected at home. Their parents use the internet for both work and leisure. These children are often held much less responsible for household chores and responsibilities, so they have more of an opportunity within that luxury to explore computers and casually integrate them into their lives.
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  6. 6. Training • Much of the work that young people are involved in with technology is in the form of training. While many young people are working on their own to hone their skills with new media, many are also engaged in more formal veins of training. • Much of the formal training with computers in schools is contested due to economic class differences as well. In-class technology and new media work is seen as time where the middle-class and computer literate kids can work on developing their useful skills, but at that same time the less computer literate, poorer youth are often using this time for fooling around on the computer as opposed to building any real skills. • Out of class work can also be seen in an economically tainted light. Where middle-class parents may see it as acceptable for their children to use their already integrated computers for socializing and fooling around, thus giving them the freedom to build skills, lower class parents more see these tasks as a waste of time, and are much more likely to focus on real-work skills on the computer.
  7. 7. Training • Training is seen by many parents and kids as an upward mobility opportunity, and therefore is encouraged to be integrated into schools. Many parents encourage their children to use the computer for productive tasks so that they can have the opportunity to turn those skills into jobs. This is seen most strongly in lower income families. • Training in computers and new media can be compared to vocational training, such as traditionally seen in automotive, carpentry, and nursing. Where vocational training has yet to truly catch up with the new media age, after-school programs and formal training with productivity software can somewhat fill that gap for those seeking employment in the field.
  8. 8. Entrepreneurism • While the days of the paper route and the McJob will probably never die for teenagers, many young people are taking it into their own hands to create a little revenue through new media. While full-time high tech jobs are almost exclusively for adults, young people with high-tech skills recognize that those skills can be monetarily translatable. • The three main areas where young people are finding a way to cash in on their real-world skills are below: Publishing and Distribution Freelancing Pursuit of Enterprises
  9. 9. Publishing and Distribution • While many young people are distributing their work on the internet, it is a fairly uncommon occurrence for them to be making any money doing so. Most of the young people distributing their work are attempting to gain recognition, or promote themselves. Artists, musicians, audio and video producers, are all sharing their work on the internet for free hoping to build reputation and get their name out there. These are not immediate financial gains, but sometimes they can translate into them down the road. • Some young people are able to make some money off their work, either through selling the work physically, or from building enough popularity to gain revenue from ad space. While this is rare, it is possible.
  10. 10. SnafuDave • SnafuDave is both a web comic creator as well as a web site manager for other web comic creators. He is in his early twenties and has finally been able to live off of his web comic ventures. He started making web comics in college, and moved into hosting web comics for others soon after. While he is able to collect revenue from the web comics site, it is all funneled back into improving and maintaining the site. • It took him a while and lots of dedication to make himself successful. For a long time he was pushing his comics through any outlet that made sense. Publishing them for free on sharing sites across the net to gain recognition. • Through merchandising his web comics, and the web comic site, he is now able to work exclusively on his media pursuits and doesn’t have to work a day job. This is quite uncommon though, as most of the web comic makers he works with have other jobs. Even when you are successful in new media, it doesn’t necessarily mean you can live off that success.
  11. 11. Freelancing • Another area where the youth can break into the labor market with new media is through freelancing. Freelancing is done on a job-by-job basis, usually the person is hired to do that job for a certain rate and with a certain timeframe. • Most kids start off being unpaid and their work is mostly in the “helping” category This is due to older generations not having a grasp on electronics and new media technology, so the young people are designated as the ones who diagnose problems, teach them how to use certain things, and fix things when they go wrong. Mostly this starts out as unpaid • Some young people are able to break into the more formal side of freelancing by doing tasks online for small amounts of money. There is a demand for freelance work with the web and new media production. There usually isn't much money to be made in this market, but young people with skills on the web can monetize their skills in this way.
  12. 12. Enterprises • There is a possibility for youth to become entrepreneurs in some sense, and create themselves as an online enterprise. This is the new “lemonade stand” model, where kids take the skills they have, and find ways to create a business by tapping into demands, oftentimes of other kids. • This type of work differs from the other two types in that it is neither about a transition-into-work, such as vocational training might be, nor does it embody the spirit of “helping out” that can be found in youth freelancing. Instead, enterprising work allows young people to develop the ability to create their own revenue down the road. It is a type of do- it-yourself capitalism. • Whether it's selling Playboy images at school that they printed off their computer, or charging kids to put music on their iPods, young people will find a way to capitalize on their skills. They find a way to tap into a demand, and market their own skills to fill that demand.
  13. 13. Nonmarket Work • Nonmarket work is work done by the youth which don't promote immediate financial gain. Much nonmarket work is the type of work we might think of right off the bat, such as sports teams, youth groups, and music lessons. While they are work, they are not paid in any way. They are there to help kids expand their cultural palate, and learn the dedication and drive they will need to succeed in the future job market. • Less formal nonmarket work by young people can be seek all over new media and technology today. They are creating fan-fiction, subtitling movies for other fans, or doing parody comedy on YouTube. Nonmarket work is the place where middle to upper-class kids are able to hone their skills for future possibilities. It is often thought of as a “pipe dream” of sorts by lower income families, who don't believe in the possibility of a job in the creative-production field. • Nonmarket Peer Production- Open source software development, fan- subbing, wikipedia authoring, game modding, etc. are all examples of nonmarket peer production. This is where youth engage in activities that benefit a other people because they enjoy doing it. It isn't for financial gain, but instead for the benefit of the “free economy” online.
  14. 14. Eddie: Neopets • One way that technology is enabling young people to understand markets is through virtual currency markets online. Eddie was a player of the game Neopets. Though, he didn't do it the way most people did. He was playing exclusively to make money. This money was not real world money, but just capital in the game. He played the markets, he knew the best games for creating capital, and he simply amassed loads of neocapital. • These virtual economies, such as the one Eddie played on, are not exactly like the true markets. They don't necessarily create greats risks and great rewards. They are easy to manipulate and predict, while real markets are highly volatile on an hour-to-hour basis. This said, playing through these virtual economies can be valuable for young people who are exploring how currency works. The understanding in this case that time = money was the take-home lesson for Eddie.
  15. 15. In Conclusion... • While the internet and the wave of new media have not fundamentally changed the labor market for the youth, it has changed the way many of them look at their possibilities and their personal abilities. New media is giving kids a different outlet to market their skills, and demonstrate their abilities. • While most work engaged in by kids today is still unpaid, some are finding ways to break into the labor market, and utilize their skills for monetary gain. Alongside that gain, there are many more who are just working on improving their skills, and gaining marketable knowledge and abilities through their use of new media, and technological production. • Kids may always have paper routes and take jobs and McDonalds, watch out for more and more of them starting their own web design companies, monetizing their YouTube accounts, and gaining recognition online for their musical talents. The internet has widened the range of possibilities for young people, and they are capitalizing on it.