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ENGAGEMENT TECHNIQUES
FOR COOL BRANDS ON
SOCIAL MEDIA
BY OLAOLUOGUNDEJI
SOCIALMEDIAFACILITATOR
ROUND 1: HUMAN VS MACHINE
WE ARE EMOTIONAL AND LOGICAL
THEY ARE MECHANICAL AND ELECTRICAL
WE HAVE FRIENDS, FANS, FAMILIES AND FOES
THEY HAVE COMPONENTS, GEARS, CABLE AND SCREWS
WE LEARN AND SHARE BY USING OUR 5 SENSES
THEY OUTPUT RESULTS BASED ON INPUT COMMANDS
SOCIAL MEDIA IS ABOUT PEOPLE, AND NOT MACHINES
ROUND 2: STORY VS STATISTICS
STORIES ARE CONTENTS THAT CONVEY EMOTIONS
STATISTICS ARE CONTENTS THAT CONVEY FACTS
COOL BRANDS OFTEN USE CHARACTERS IN STORIES
DRAB BUSINESSES OFTEN USE FIGURES IN ADVERTS
STORYTELLING IS PERSUASIVE AND MAGICAL
STATISTICS IS FACTUAL AND LOGICAL
STORIES ARE THE CONTENT ON SOCIAL MEDIA
ENGAGEMENT: THE ONLINE RECIPE
1: TRENDSETTING AND TRENDSPOTTING
TRENDSETTERS CREATE VIRAL CONTENTS THAT ENGAGE PEOPLE
TRENDSETTERS ENVISAGE IMMINENT HUMAN BEHAVIOR AND LIFESTYLE
TRENDSETTING BRANDS ARE INFLUENCERS AND OFTEN MARKET LEADERS
TRENDSPOTTERS RIDE WITH THE TIDE OF CURRENT POPULAR TRENDS.
TRENDSPOTTERS ALIGN WITH THE VIRAL CONTENT OF TRENDSETTERS.
TRENDSPOTTING BRANDS ARE OPPORTUNISTS AND OFTEN UNDERDOGS.
BRANDS MUST BE EITHER ONE OR BOTH FOR THE SAKE OF ONLINE RELEVANCE.
2: INTEREST/LIFESTYLE
HUMANS BELONG TO VARIOUS CATEGORIES OF INTEREST/LIFESTYLE.
SPORTS, FASHION, RELIGION, MUSIC, TRIBE, CULTURE, ETC.
DECISION-MAKING ARE MOSTLY HINGED ON AN INGROUP INTEREST BIAS.
INFLUENTIAL BRANDS COLLABORATE WITH AUDIENCE RELATED INTEREST.
ENSURING ONLINE CONVERSATIONS WILL BE RELEVANT AND THRILLING.
3: GAMIFICATION
IT EVOLVES AROUND THE NATURAL DESIRES PEOPLE INCLINE TOWARDS,
COMPETITION, FEAT, STATUS, SELF-EXPRESSION, ALTRUISM, & CLOSURE.
MENTAL STIMULATION ISA GREAT PRACTICE FOR AUDIENCE INTERACTION.
PUZZLES, QUIZES, LOTTERIES, GAMES, TASKS,ETC.
VARYING REWARDS ARE THE DANGLING CARROTS FOR USERS/CUSTOMERS.
4: EXPERIENCE
COOL BRANDS HAVE AN EXPERIENCE DESIGN STRATEGY.
FROM ARCHETYPE, EMOTIVE AMBIENCE, INFORMATION ARCHITECTURE, ETC.
THIS CREATES AN ENCHANTED WORLD FOR THE CUSTOMERS TO EXPLORE.
A CONSTANT REMINDER THAT THE BRAND IS ALIVE AND PROFICIENT.
OFFLINE EXPERIENCES COMPLIMENT ONLINE CONTENTS, AND VICE VERSA
VERDICT: KISS AND TELL
HUMANS HAVE A PROCLIVITY TO SHARE EXPERIENCES THEY ENCOUNTER
LIKE, HEART, SHARE, COMMENT AND SUBSCRIBE ARE ALL PROOF OF RELEVANCE
WITH SOCIAL MEDIA THE WORLD ISA CLICK AWAY. BUILD A GLOBAL BRAND TODAY!
FB.COM/OLAOLUDEJI
ABOUT.ME/OLAOLU
THANK YOU
ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA
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ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA

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A quick guide on deplorable methods for audience engagement on social media.

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Transcript of "ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA"

  1. 1. ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA BY OLAOLUOGUNDEJI SOCIALMEDIAFACILITATOR
  2. 2. ROUND 1: HUMAN VS MACHINE
  3. 3. WE ARE EMOTIONAL AND LOGICAL
  4. 4. THEY ARE MECHANICAL AND ELECTRICAL
  5. 5. WE HAVE FRIENDS, FANS, FAMILIES AND FOES
  6. 6. THEY HAVE COMPONENTS, GEARS, CABLE AND SCREWS
  7. 7. WE LEARN AND SHARE BY USING OUR 5 SENSES
  8. 8. THEY OUTPUT RESULTS BASED ON INPUT COMMANDS
  9. 9. SOCIAL MEDIA IS ABOUT PEOPLE, AND NOT MACHINES
  10. 10. ROUND 2: STORY VS STATISTICS
  11. 11. STORIES ARE CONTENTS THAT CONVEY EMOTIONS
  12. 12. STATISTICS ARE CONTENTS THAT CONVEY FACTS
  13. 13. COOL BRANDS OFTEN USE CHARACTERS IN STORIES
  14. 14. DRAB BUSINESSES OFTEN USE FIGURES IN ADVERTS
  15. 15. STORYTELLING IS PERSUASIVE AND MAGICAL
  16. 16. STATISTICS IS FACTUAL AND LOGICAL
  17. 17. STORIES ARE THE CONTENT ON SOCIAL MEDIA
  18. 18. ENGAGEMENT: THE ONLINE RECIPE
  19. 19. 1: TRENDSETTING AND TRENDSPOTTING
  20. 20. TRENDSETTERS CREATE VIRAL CONTENTS THAT ENGAGE PEOPLE
  21. 21. TRENDSETTERS ENVISAGE IMMINENT HUMAN BEHAVIOR AND LIFESTYLE
  22. 22. TRENDSETTING BRANDS ARE INFLUENCERS AND OFTEN MARKET LEADERS
  23. 23. TRENDSPOTTERS RIDE WITH THE TIDE OF CURRENT POPULAR TRENDS.
  24. 24. TRENDSPOTTERS ALIGN WITH THE VIRAL CONTENT OF TRENDSETTERS.
  25. 25. TRENDSPOTTING BRANDS ARE OPPORTUNISTS AND OFTEN UNDERDOGS.
  26. 26. BRANDS MUST BE EITHER ONE OR BOTH FOR THE SAKE OF ONLINE RELEVANCE.
  27. 27. 2: INTEREST/LIFESTYLE
  28. 28. HUMANS BELONG TO VARIOUS CATEGORIES OF INTEREST/LIFESTYLE.
  29. 29. SPORTS, FASHION, RELIGION, MUSIC, TRIBE, CULTURE, ETC.
  30. 30. DECISION-MAKING ARE MOSTLY HINGED ON AN INGROUP INTEREST BIAS.
  31. 31. INFLUENTIAL BRANDS COLLABORATE WITH AUDIENCE RELATED INTEREST.
  32. 32. ENSURING ONLINE CONVERSATIONS WILL BE RELEVANT AND THRILLING.
  33. 33. 3: GAMIFICATION
  34. 34. IT EVOLVES AROUND THE NATURAL DESIRES PEOPLE INCLINE TOWARDS,
  35. 35. COMPETITION, FEAT, STATUS, SELF-EXPRESSION, ALTRUISM, & CLOSURE.
  36. 36. MENTAL STIMULATION ISA GREAT PRACTICE FOR AUDIENCE INTERACTION.
  37. 37. PUZZLES, QUIZES, LOTTERIES, GAMES, TASKS,ETC.
  38. 38. VARYING REWARDS ARE THE DANGLING CARROTS FOR USERS/CUSTOMERS.
  39. 39. 4: EXPERIENCE
  40. 40. COOL BRANDS HAVE AN EXPERIENCE DESIGN STRATEGY.
  41. 41. FROM ARCHETYPE, EMOTIVE AMBIENCE, INFORMATION ARCHITECTURE, ETC.
  42. 42. THIS CREATES AN ENCHANTED WORLD FOR THE CUSTOMERS TO EXPLORE.
  43. 43. A CONSTANT REMINDER THAT THE BRAND IS ALIVE AND PROFICIENT.
  44. 44. OFFLINE EXPERIENCES COMPLIMENT ONLINE CONTENTS, AND VICE VERSA
  45. 45. VERDICT: KISS AND TELL
  46. 46. HUMANS HAVE A PROCLIVITY TO SHARE EXPERIENCES THEY ENCOUNTER
  47. 47. LIKE, HEART, SHARE, COMMENT AND SUBSCRIBE ARE ALL PROOF OF RELEVANCE
  48. 48. WITH SOCIAL MEDIA THE WORLD ISA CLICK AWAY. BUILD A GLOBAL BRAND TODAY!
  49. 49. FB.COM/OLAOLUDEJI ABOUT.ME/OLAOLU THANK YOU

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