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ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA
 

ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA

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A quick guide on deplorable methods for audience engagement on social media.

A quick guide on deplorable methods for audience engagement on social media.

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    ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA Presentation Transcript

    • ENGAGEMENT TECHNIQUES FOR COOL BRANDS ON SOCIAL MEDIA BY OLAOLUOGUNDEJI SOCIALMEDIAFACILITATOR
    • ROUND 1: HUMAN VS MACHINE
    • WE ARE EMOTIONAL AND LOGICAL
    • THEY ARE MECHANICAL AND ELECTRICAL
    • WE HAVE FRIENDS, FANS, FAMILIES AND FOES
    • THEY HAVE COMPONENTS, GEARS, CABLE AND SCREWS
    • WE LEARN AND SHARE BY USING OUR 5 SENSES
    • THEY OUTPUT RESULTS BASED ON INPUT COMMANDS
    • SOCIAL MEDIA IS ABOUT PEOPLE, AND NOT MACHINES
    • ROUND 2: STORY VS STATISTICS
    • STORIES ARE CONTENTS THAT CONVEY EMOTIONS
    • STATISTICS ARE CONTENTS THAT CONVEY FACTS
    • COOL BRANDS OFTEN USE CHARACTERS IN STORIES
    • DRAB BUSINESSES OFTEN USE FIGURES IN ADVERTS
    • STORYTELLING IS PERSUASIVE AND MAGICAL
    • STATISTICS IS FACTUAL AND LOGICAL
    • STORIES ARE THE CONTENT ON SOCIAL MEDIA
    • ENGAGEMENT: THE ONLINE RECIPE
    • 1: TRENDSETTING AND TRENDSPOTTING
    • TRENDSETTERS CREATE VIRAL CONTENTS THAT ENGAGE PEOPLE
    • TRENDSETTERS ENVISAGE IMMINENT HUMAN BEHAVIOR AND LIFESTYLE
    • TRENDSETTING BRANDS ARE INFLUENCERS AND OFTEN MARKET LEADERS
    • TRENDSPOTTERS RIDE WITH THE TIDE OF CURRENT POPULAR TRENDS.
    • TRENDSPOTTERS ALIGN WITH THE VIRAL CONTENT OF TRENDSETTERS.
    • TRENDSPOTTING BRANDS ARE OPPORTUNISTS AND OFTEN UNDERDOGS.
    • BRANDS MUST BE EITHER ONE OR BOTH FOR THE SAKE OF ONLINE RELEVANCE.
    • 2: INTEREST/LIFESTYLE
    • HUMANS BELONG TO VARIOUS CATEGORIES OF INTEREST/LIFESTYLE.
    • SPORTS, FASHION, RELIGION, MUSIC, TRIBE, CULTURE, ETC.
    • DECISION-MAKING ARE MOSTLY HINGED ON AN INGROUP INTEREST BIAS.
    • INFLUENTIAL BRANDS COLLABORATE WITH AUDIENCE RELATED INTEREST.
    • ENSURING ONLINE CONVERSATIONS WILL BE RELEVANT AND THRILLING.
    • 3: GAMIFICATION
    • IT EVOLVES AROUND THE NATURAL DESIRES PEOPLE INCLINE TOWARDS,
    • COMPETITION, FEAT, STATUS, SELF-EXPRESSION, ALTRUISM, & CLOSURE.
    • MENTAL STIMULATION ISA GREAT PRACTICE FOR AUDIENCE INTERACTION.
    • PUZZLES, QUIZES, LOTTERIES, GAMES, TASKS,ETC.
    • VARYING REWARDS ARE THE DANGLING CARROTS FOR USERS/CUSTOMERS.
    • 4: EXPERIENCE
    • COOL BRANDS HAVE AN EXPERIENCE DESIGN STRATEGY.
    • FROM ARCHETYPE, EMOTIVE AMBIENCE, INFORMATION ARCHITECTURE, ETC.
    • THIS CREATES AN ENCHANTED WORLD FOR THE CUSTOMERS TO EXPLORE.
    • A CONSTANT REMINDER THAT THE BRAND IS ALIVE AND PROFICIENT.
    • OFFLINE EXPERIENCES COMPLIMENT ONLINE CONTENTS, AND VICE VERSA
    • VERDICT: KISS AND TELL
    • HUMANS HAVE A PROCLIVITY TO SHARE EXPERIENCES THEY ENCOUNTER
    • LIKE, HEART, SHARE, COMMENT AND SUBSCRIBE ARE ALL PROOF OF RELEVANCE
    • WITH SOCIAL MEDIA THE WORLD ISA CLICK AWAY. BUILD A GLOBAL BRAND TODAY!
    • FB.COM/OLAOLUDEJI ABOUT.ME/OLAOLU THANK YOU