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Easy guide for effective brainstorming


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Methodology for effective brainstorming

Methodology for effective brainstorming

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  • 1. Easy guide for effective brainstorming
    Easy guide to“implement GTD using Springpad”
    Marcel Chaudron (@chaudron)22nd February 2011
  • 2. What is the problem?
    There are many reasons for setting up brainstorm sessions:
    New logo
    New website
    New products
    Change management
    Share knowledge – training
    Make sure that the purpose is clear, so that when you know the purpose you can…….
  • 3. Effective brainstorming
    “Apply seven principles for effective brainstorming”
  • 4. Principle 1:
    “Let’s go Crazy”
  • 5. Let’s go crazy
    • In this phase capture all ideas – even ideas that are insane, this is to get all creativity out of your head.
    • 6. Don’t use digital tools – ONLY Pen, paper, whiteboards, post it. etc.
    • 7. Use mind maps.
    • 8. Stand up – don’t sit on a chair.
    • 9. Brain storm only with max 7 people, but do this phase alone and write down all your ideas without discussion or looking at the ideas from others.
    • 10. Keep the time to max 15 minutes.
  • Principle 2:
  • 11. Review
    • Review ideas in a positive way – don’t complain or make fun of somebody's idea, respect ALL ideas.
    • 12. The following words are NOT allowed in this phase – No, impossible , to expensive, ugly, not my style, don’t like it, are you nuts?
    • 13. Start your feedback with “ YES, and…..”
    • 14. Purpose for this phase is to share ideas and get inspired for the next phase of the brainstorm session called Follow your heart.
    Keep the time to max 15 min
  • 15. Principle 3:
    “Follow your heart”
  • 16. Follow your heart
    • Based on the first review you might get inspired for new ideas or rework your first ideas .
    • 17. Work again onlywith off-lines tools .
    • 18. Work alone and don’t discuss with others.
    • 19. Use your emotional part of your brain = follow your heart.
    • 20. Keep the time to max 10 minutes.
  • Principle 4
    “Review and select 3 ideas”
  • 21. Review and select 3 ideas
    • Select three ideas from other people – NOT your own. The other people may select three of your ideas.
    • 22. Don’t kill any idea and keep them in an archive for later use or inspiration – NEVER kill or delete ideas, even if they are “insane”.
    • 23. Select three ideas from the ideas that are left and score them 1 (best), 2(great), 3 (good).
    • 24. Count the score and you have a the best three ideas.
    Keep the time to max 20 minutes
  • 25. Principle 5
    “Elaborate the 3 ideas”
  • 26. Elaborate the 3 ideas
    • Now you are allowed to use digital tools to elaborate the three selected ideas.
    • 27. It is not mandatory to use digital tool, you can also continue using your off line tools.
  • Principle 6
    ”Choose best”
  • 28. Choose best
    • Based on your own defined criteria you select the best idea.
    • 29. In this phase DON’T follow your heart but use your rational part of your brain and make sure the concept is in line with the agreed criteria.
    • 30. Criteria difference from company to company – like:
    • 31. Is it in line with strategy.
    • 32. What will be the ROI.
    • 33. Time / cost for execution.
    • 34. If you still think the idea is not good – go back to phase “follow your heart” and follow the process again.
  • Principle 7
    “Rock n Roll”
  • 35. Rock n Roll
    Just get started on the “real” design and production of the idea.
  • 36. 7 principles
    If the best idea is not with the 3 ideas go direct to the follow your heart principle
    Let’s go crazy
    Follow your heart
    Review & select 3 ideas
    Elaborate the 3 ideas
    Choose best
    Rock n Roll
    Make sure you stick to the time during the first 4 principles
  • 37. “Great ideas are born within one hour, but killed in a second”
  • 38. More information
    For more information visit my site :
    Follow me on Springpad :
    Follow me on twitter : @chaudron
    Image sources:
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