Consumers are changing their behaviour Majority 80%Innovators 10% Laggards 10% Faster adoption and shorter product cycles
But why are so manycompanies & peopleresistant to change?
Reasons for being resistant to changeWe have It won’t always It’s too It’s too work for done it complicated radical ourthis way company It will take It’s not We do OK too long possible as it is We have We don’tThere is We tried never have theno clear it before done that right staffmandate before
But is resistant really that holds us back from change or…..is it exhaustion?
Are you following or are you directing thechange?
How to overcome resistance & exhaustion and direct the change? Inspired by three books:
Dynamic of emotions in change Denial Acceptance AngerPerformance Bargaining Depression Time
Who moved my cheeseFour characters in this delightful parablerepresent parts of ourselves wheneverwe are confronted with change. Discoverhow you can let change work to your Change Happensadvantage and let it lead you to success! Anticipate Change Monitor Change Adapt To Change Quickly Change Enjoy Change ! Be Ready To Change Quickly & Enjoy It Again
SwitchThe Elephant is the overpoweringemotional element to decision making, Italways wins and looks for the easy wins.The rider is is the logical decision maker,who takes care of all the analysis andthinks about the long term. “The key to effective change is getting the elephant and the rider moving together in the same direction”
Switch Build habits Tweak the Rally the herd environment Shape the path Motivate the Elephant Shrink the Find the feeling change Find bright spots Direct the rider Script the Point to the critical moves destination
Enchantment“The process off delighting people with aProduct, Service, Organization or Idea” Achieve Likability & Trustworthiness “Passion, Smile & Trust others” Deep Intelligent Complete Empowering Elegant
EnchantmentDeep : It needs to be deep, so that you have anticipatedwhat your customers will needs as they move up the powercurveIntelligent :It has to be intelligent, so that it solves people’sproblems in smart waysComplete : It should be complete, so that the entirecustomer experience is thought through and designed toenchantEmpowering : It has to be empowering, so that yourcustomer can do things that they couldn’t do before buyingyour productElegant : It should be elegant, so that it appears as thoughsomebody cared about the user interface
What’s next? Change is hard & never easyDon’t fear change – it will make you grow,accept that change is happening anyway Direct the rider, Motivate the elephant and Shape the path Exhausting and resistance can be overcome – Bright spots & enchant all influencers Always change a winning team since theWe all can change – be the change environment is contiguously changing Engage people in the change - “What I hear I forget, what I see I remember, what I do I understand”
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