What is mobile marketing?
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What is mobile marketing?

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When it comes to the channels of communication, it doesn’t get more personal than the mobile phone

When it comes to the channels of communication, it doesn’t get more personal than the mobile phone
I have been asked by many marketers, what is mobile marketing?

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What is mobile marketing? What is mobile marketing? Presentation Transcript

  • What is Mobile Marketing? Understanding mobile marketing and value of communicating with the consumerBraj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  • Mobile marketing involves communicating with the consumer usingmobile device. It is done to send a marketing message, to generatevisibility, awareness, engagement or loyalty
  • Mobile Marketing Features Mobile marketing is effective, valuable and result oriented
  • Mobile is our second shadow. It is extension of our lifestyle
  • The mobile as a communication medium offers ubiquitous reach.
  • The mobile communication can be targeted and specific to individual.
  • Mobile communication is immediate, localizable and targeted.
  • Mobile has ability to integrate with existing communication
  • Mobile marketing messages has potential of becoming viral.
  • Mobile is great communication, and marketing tool.
  • Mobile marketing offers subscribers to have control over messages
  • Mobile marketer can understand and analyze user behaviour.
  • Mobile offers a secure online payment environment
  • Mobile Marketing Tools Mobile is the perfect marketing tool
  • Prominent mobile marketing tool: SMS MMS WAP IVR Proximity Application a. Text a. Images a. Games a. Audio calls a. Bluetooth a. Applications b. Audio b. Ringtones c. Video
  • It is a direct response tool
  • It is relevant to consumers
  • It is most effective and timely tool to reach consumers
  • It can effectively track results of marketing efforts
  • It compliments other marketing campaigns
  • Mobile Marketing Principles of mobile marketing
  • Integrated mobile marketing approach: SMS MMS WAP IVR Proximity Application Integrated Mobile Marketing CommunicationAdvertising Branding Promotion Direct Marketing• Banner ads • Alerts • Jingles • Mailers• Mobile videos • Surveys • Ringtones • Messages• IVR – voice Ads • Polling • Coupons • Voice Mails• Games • Information • Contests • Voice Messages• Mobil-casting • Branded content • Free samples • MMS
  • It is important to get customers opt-in.
  • Marketer should make sure that customer can opt-out.
  • Marketers should segment customer base as accurately as possible.
  • The message should have value for customer.
  • The success of campaign depends on its Timing.
  • Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919Disclaimer: The views represented in the presentation has nothing to do with the companies I havepersonal, professional, or academic interest. These are absolutely my views which is based on the years of experience in