Virtual Event Benefits

Traditional Interactive Virtual VIRTUAL EVENT Presented By: Braj Mohan Chaturvedi braj@adverteaze.com +91 9958166889

VIRTUAL EVENT ELEMENTS Immersive Interactive Social Engaging Chats Webinars Q&A Environment Display Networking A Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physical location. Virtual Event provides a rich source of marketing data as every activity of a participant at Virtual Event can be tracked and evaluated. It helps create a virtual engagement index, which is a variable to measure interaction quantity and quality of participants.

VIRTUAL EVENT FEATURES Resource Entertainment Lobby Registration Exhibit Halls Auditorium Lounge Utility section Centre Centre •Navigation •Capture relevant •Offers tool to •Relevant and •White papers •Social network •increase •Increase panels to other visitor data interact with scheduled and informative with others participation by participation by areas of the captured, before exhibitor, booth presentations content in form •Build new introducing an introducing show visitor is allowed staff •Interact with of PPT, video, relationships element of FUN utility features to navigate •Offers relevant speakers audio, etc. into each event booth content The virtual event platform comes with simple administration features. It helps client in setting & managing the show and the exhibitor booths easily

VIRTUAL EVENTS SOLUTION Virtual Corporate Virtual Trade Show Virtual Job Fair Virtual Education Fair Virtual Museum Event

Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Industry Annual Trade Product Trade Association Specific meet specific Promotion Promotion Illustrative event s WHY VIRTUAL TRADE SHOWS? Generate Revenue Extend life of exhibition Generate value and leads Engagement ROI • Virtual events, like a physical • While a physical event happens • A Virtual Exhibition can be • Conduct more targeted events trade show has virtual booth at a single venue for 2-3 days, a launched 4-6 weeks before the more frequently and stay closer space in the exhibition hall to virtual trade event can be physical event to create online to your audiences. generate revenue. available for several months. buzz about the event to • Exhibitors can organise a semi- • It offers multiple opportunities • Virtual exhibition can attract eventually attract more annual Virtual Trade Show to to place banner ads in the main visitors from other parts of the footfalls. add to your annual physical lobby, in the exhibition halls country and also from across • Virtual events attract serious, Trade Show. and the auditorium. the globe. targeted global visitors - booth • Virtual event is simple to • This excitement created by • Many interested visitors, who owners can interact with them organise, at a fraction of the virtual event might also help would not spend time and through chat, e-mail and cost. It provide effective ROIs get last minute stall sales! money to travel to the physical business-card exchange , etc. vis-a-vis physical event show, would certainly spend • It enhances the lead generation time on their desktops to visit process of the exhibitors, the exhibition virtually. providing them additional, qualified leads beyond the physical show.

Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Company Job-Sites Recruitment Vertical Job Recruitment Event Meet fair drive Illustrative event s WHY VIRTUAL JOB FAIR? Interactive Medium Highly engaging Positive ROI Increased Reach • Attract youth through a • The booth staff get access to •Generate qualified leads and •It helps you to reach candidates medium, they are most the resume provided by the extend the reach to across the country and even comfortable with candidate and can discuss their candidates. offer access to reach global • An online Job Fair makes questions directly with the •While a physical job fair candidates. perfect sense for them and a candidate. happens at a single venue for 2-3 •It is possible to have frequent great business sense for the • It is easy for candidates to days, a virtual event can be Virtual Job Fairs; like a weekly or recruiting companies. meet multiple companies, available for several months. from the comfort of their fortnightly • HR people staffing the booth •A Virtual Job Fair saves valuable •It is also possible to conduct a interact with candidates via home, college or cyber-cafe. HR staff time and their travel targeted Live Virtual Job Fair, chat and e-mail. which is certainly not possible costs. as a physical job fair.

Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Higher Vertical Education University Education Education Event Events Meet fair Illustrative event s WHY VIRTUAL EDUCATION FAIR? Engage students Highly Interactive Easy To Apply Extend Reach • Students are extremely • Institute representatives • Each student provides •A virtual event can be comfortable interacting online. staffing the booth interact with summary profile about available for several months. • The percentage of visitors to students or their parents via themselves – their preferred They are much easier to virtual event would be much chat, and e-mail to answer course, location, their scores organise and provide effective higher than a physical event. questions about the course etc. ROIs. Thus the leads would be hotter and the institute. • It enables quick screening by • It saves valuable counsellor and relatively easier to • The representatives get access the institutes. staff time and their hotel & convert. to the preferred courses • Exhibitors get access to reports travel costs, as they will be provided by the student and that list which student posted able to reach many geographic can discuss their questions query or interest for which areas, sitting in office or at directly with them. course. home.

Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Virtual Virtual Virtual Virtual Virtual Brand induction corporate product Annual Meet Event Event booth launches Illustrative event s WHY VIRTUAL CORPORATE EVENTS? Your virtual event Visitor Greater ROI Engagement •Readymade but customisable •Reach out to invited visitors •Virtual events saves the •Platform offers flexibility to Web2.0 platform for companies’ from across the globe company executive time and conduct more targeted virtual event. The platform can be •Possibility of re-running same travel cost. events. it offers opportunity to customised in accordance with event 3-4 times a day to suit •It generate more value and stay closer to your customers your needs and brand different time zones. leads for your partners, dealers, and partner . guidelines. You can engage in •Organise events and contests to or associates by attracting •Highly Interactive corporate events like: engage customers and get targeted visitors. event provide corporate with •Brand promotion invaluable feedback and ideas •The business associates or visitor interaction facility in the •Product launches from customers. partners can be provided events area, booth, auditorium • HR induction •Platform offers feature to track booths, where they can interact area and also in Lounge. All the customers activity, and with the visitors through live- these places interaction happens •Annual meet gauge their interest area. chat, e-mail and business-card via chat and e-mail, besides •Corporate Booth, etc. through surveys and contests. exchange.

Virtual Virtual Virtual Trade Virtual Job Virtual Education Corporate Show Fair Museum Fair Event Virtual Virtual Virtual Art Virtual Handicraft artefacts Exhibition Museum Exhibition Show Illustrative event s WHY VIRTUAL MUSEUM FAIR? Educational tool Visitor delight Virtual Studio Culture Display • A Virtual Museum tour can • Visitors can explore at their • Display artefacts which cannot • Makes the country’s history & happen right in the classroom, own pace & leisure, from be displayed due to lack of culture accessible to people to add interest to school anywhere space. abroad curriculum as an educational • Visitors are not constrained by • Many a artefact, paintings, • A virtual museum becomes the reinforcement and teaching the museum timings and can handicrafts, etc. which are country’s global cultural supplement. visit the select items they want consigned to stores, due to ambassador, apprising visitors • Promotes global tourist traffic to cover, at anytime, from any lack of physical space can be about the rich cultural A virtual museum gives part of the world. displayed in the virtual heritage. information about a country • Additional information & museum. and its’ culture. references can be shared in • Arrange virtual art exhibitions. virtual platform which can not be given in the virtual museum

VIRTUAL EVENT CONSULTING Pre Event Content Traffic Post Event Branding Production Sponsorship Consulting Creation Generation Consulting

LEAD GENERATION PROCESS Platform and Communication Marketing Plan Registration Confirmations Follow-up Speakers Strategy

FOR VIRTUAL EVENT CONSULTING Contact : Braj Mohan Chaturvedi braj@adverteaze.com +91 9958166889 Thanks

Virtual Event Benefits

by Braj Mohan Chaturvedi on Apr 04, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 3

Statistics

Virtual Event Benefits — Presentation Transcript