Understanding social media
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Understanding social media

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Social media includes: Blogs, Micro blogging, Social networking, Location-based social networks, Events, Information Aggregators, Online Advocacy and Fundraising, Content Marketing, Social ...

Social media includes: Blogs, Micro blogging, Social networking, Location-based social networks, Events, Information Aggregators, Online Advocacy and Fundraising, Content Marketing, Social bookmarking, Newswires, Social navigation, Content Management Systems, Document Managing and Editing Tools, Collaboration, Photography and art sharing, Video sharing, Livecasting, Music and audio sharing, Presentation sharing, Media and entertainment platforms, Virtual worlds, Game sharing, Product reviews, Business reviews, Community Q&A, Survey, Social media measurement
Internet MR
Behavioral Targeting
Internet Analytics
Trust marketing
Email services

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Understanding social media Presentation Transcript

  • 1. What is Social Media ?
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 2. social media definition
    - Andreas Kaplan and Michael Haenlein
    a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 3. pillars of social media
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
  • 4. pillars of social media
    Communication
    Blogs
    Micro blogging
    Social networking
    Location-based social networks
    Events
    Information Aggregators
    Online Advocacy and Fundraising
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 5. pillars of social media
    Communication
    Collaboration
    Blogs
    Micro blogging
    Social networking
    Location-based social networks
    Events
    Information Aggregators
    Online Advocacy and Fundraising
    Content Marketing
    Social bookmarking
    Newswires
    Social navigation
    Content Management Systems
    Document Managing and Editing Tools
    Collaboration
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 6. pillars of social media
    Communication
    Collaboration
    Multimedia
    Blogs
    Micro blogging
    Social networking
    Location-based social networks
    Events
    Information Aggregators
    Online Advocacy and Fundraising
    Content Marketing
    Social bookmarking
    Newswires
    Social navigation
    Content Management Systems
    Document Managing and Editing Tools
    Collaboration
    Photography and art sharing
    Video sharing
    Livecasting
    Music and audio sharing
    Presentation sharing
    Media and entertainment platforms
    Virtual worlds
    Game sharing
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 7. pillars of social media
    Communication
    Collaboration
    Multimedia
    Reviews
    Blogs
    Micro blogging
    Social networking
    Location-based social networks
    Events
    Information Aggregators
    Online Advocacy and Fundraising
    Content Marketing
    Social bookmarking
    Newswires
    Social navigation
    Content Management Systems
    Document Managing and Editing Tools
    Collaboration
    Photography and art sharing
    Video sharing
    Livecasting
    Music and audio sharing
    Presentation sharing
    Media and entertainment platforms
    Virtual worlds
    Game sharing
    Product reviews
    Business reviews
    Community Q&A
    Survey
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 8. pillars of social media
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
    Blogs
    Micro blogging
    Social networking
    Location-based social networks
    Events
    Information Aggregators
    Online Advocacy and Fundraising
    Content Marketing
    Social bookmarking
    Newswires
    Social navigation
    Content Management Systems
    Document Managing and Editing Tools
    Collaboration
    Photography and art sharing
    Video sharing
    Livecasting
    Music and audio sharing
    Presentation sharing
    Media and entertainment platforms
    Virtual worlds
    Game sharing
    Product reviews
    Business reviews
    Community Q&A
    Survey
    Social media measurement
    Internet MR
    Behavioral Targeting
    Internet Analytics
    Trust marketing
    Email services
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 9. social media communication
    Blogs
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
    Micro blogging
    Communication
    Social networking
    Location-based social networks
    Events
    Information Aggregators
    Online Advocacy and Fundraising
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 10. social media collaboration
    Content marketing
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
    Social bookmarking
    Collaboration
    Social navigation
    Newswires
    Content Management
    Document Managing
    Editing Tools
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 11. social multimedia
    Photo sharing
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
    Music sharing
    Multimedia
    Video sharing
    Presentation sharing
    Game sharing
    Live casting
    Virtual world
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 12. social media review
    Product review
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
    Business review
    Reviews
    Community Q&A
    Survey
    -
    -
    -
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 13. Social analytics
    Social analytics
    Communication
    Collaboration
    Multimedia
    Reviews
    Analytics
    Internet MR
    Analytics
    Behavioral Targeting
    Internet Analytics
    Trust Marketing
    Email Services
    -
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com
  • 14. Thanks !
    Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com