Understanding social media

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Social media includes: Blogs, Micro blogging, Social networking, Location-based social networks, Events, Information Aggregators, Online Advocacy and Fundraising, Content Marketing, Social bookmarking, Newswires, Social navigation, Content Management Systems, Document Managing and Editing Tools, Collaboration, Photography and art sharing, Video sharing, Livecasting, Music and audio sharing, Presentation sharing, Media and entertainment platforms, Virtual worlds, Game sharing, Product reviews, Business reviews, Community Q&A, Survey, Social media measurement
Internet MR
Behavioral Targeting
Internet Analytics
Trust marketing
Email services

Published in: Technology, Business
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Understanding social media

  1. 1. What is Social Media ?<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  2. 2. social media definition <br />- Andreas Kaplan and Michael Haenlein<br />a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  3. 3. pillars of social media <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />
  4. 4. pillars of social media <br />Communication<br />Blogs<br />Micro blogging<br />Social networking<br />Location-based social networks<br />Events<br />Information Aggregators<br />Online Advocacy and Fundraising<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  5. 5. pillars of social media <br />Communication<br />Collaboration<br />Blogs<br />Micro blogging<br />Social networking<br />Location-based social networks<br />Events<br />Information Aggregators<br />Online Advocacy and Fundraising<br />Content Marketing <br />Social bookmarking <br />Newswires <br />Social navigation<br />Content Management Systems<br />Document Managing and Editing Tools<br />Collaboration<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  6. 6. pillars of social media <br />Communication<br />Collaboration<br />Multimedia<br />Blogs<br />Micro blogging<br />Social networking<br />Location-based social networks<br />Events<br />Information Aggregators<br />Online Advocacy and Fundraising<br />Content Marketing <br />Social bookmarking <br />Newswires <br />Social navigation<br />Content Management Systems<br />Document Managing and Editing Tools<br />Collaboration<br />Photography and art sharing<br />Video sharing<br />Livecasting<br />Music and audio sharing<br />Presentation sharing<br />Media and entertainment platforms<br />Virtual worlds<br />Game sharing<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  7. 7. pillars of social media <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Blogs<br />Micro blogging<br />Social networking<br />Location-based social networks<br />Events<br />Information Aggregators<br />Online Advocacy and Fundraising<br />Content Marketing <br />Social bookmarking <br />Newswires <br />Social navigation<br />Content Management Systems<br />Document Managing and Editing Tools<br />Collaboration<br />Photography and art sharing<br />Video sharing<br />Livecasting<br />Music and audio sharing<br />Presentation sharing<br />Media and entertainment platforms<br />Virtual worlds<br />Game sharing<br />Product reviews<br />Business reviews<br />Community Q&A<br />Survey <br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  8. 8. pillars of social media <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />Blogs<br />Micro blogging<br />Social networking<br />Location-based social networks<br />Events<br />Information Aggregators<br />Online Advocacy and Fundraising<br />Content Marketing <br />Social bookmarking <br />Newswires <br />Social navigation<br />Content Management Systems<br />Document Managing and Editing Tools<br />Collaboration<br />Photography and art sharing<br />Video sharing<br />Livecasting<br />Music and audio sharing<br />Presentation sharing<br />Media and entertainment platforms<br />Virtual worlds<br />Game sharing<br />Product reviews<br />Business reviews<br />Community Q&A<br />Survey <br />Social media measurement<br />Internet MR<br />Behavioral Targeting<br />Internet Analytics<br />Trust marketing <br />Email services<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  9. 9. social media communication <br />Blogs<br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />Micro blogging<br />Communication<br />Social networking<br />Location-based social networks<br />Events<br />Information Aggregators<br />Online Advocacy and Fundraising<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  10. 10. social media collaboration<br />Content marketing <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />Social bookmarking <br />Collaboration<br />Social navigation <br />Newswires<br />Content Management<br />Document Managing<br />Editing Tools<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  11. 11. social multimedia<br />Photo sharing <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />Music sharing <br />Multimedia<br />Video sharing <br />Presentation sharing <br />Game sharing <br />Live casting <br />Virtual world <br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  12. 12. social media review<br />Product review <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />Business review <br />Reviews<br />Community Q&A<br />Survey <br />-<br />-<br />-<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  13. 13. Social analytics <br />Social analytics <br />Communication<br />Collaboration<br />Multimedia<br />Reviews<br />Analytics <br />Internet MR<br />Analytics <br />Behavioral Targeting<br />Internet Analytics<br />Trust Marketing <br />Email Services<br />-<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />
  14. 14. Thanks !<br />Braj Mohan Chaturvedi I braj@braj.in I chaturvedibraj@gmail.com<br />

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