Understanding SEO


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Understanding SEO

  1. 1. The Internet is changing our lives more dramatically and faster than virtually any other technology development in the history of the world Your internet strategy defines how you build and manage your website and integrate SEM into your overall MARCOM program. INTERNET IS CHANGING
  2. 2. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural“ or "algorithmic“ search results as opposed to search engine marketing (SEM) which deals with paid inclusion. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. SEO consists of ongoing & continual changes to a person or companies website with researched keyword rich, quality content and links, both on your site and off. The efficient SEO should be considered first before any site design or redesign takes place. It is the foundation upon which all other marketing channels will work and function properly. SEARCH ENGINE OPTIMIZATION
  3. 3. SEO is time consuming and requires skill and experience not found in most companies, including web development companies. It takes training, experience and time to do SEM right and to harness the Power of the Internet. SEM is part art and part science 3. Searching 1. Crawling Query Parsing Dynamic Ranking Index 2. Ranking (PageRank) A well strategized and tactically implemented SEO program will pay for itself many times over. SEO is the art and science of designing web pages so search engines can find and rank them, ahead of your competition. SEARCH ENGINE OPTIMIZATION
  4. 4. 1 Client Analysis 2 Competitor Analysis 3 Keyword Research 4 Decide Strategies 5 Resources Estimation 6 Proposal 7 Website Optimization 8 On-Page Optimization 9 Link Building – Off-Page Optimization 10 SEO Analysis SEO PROCESS
  5. 5. Website Analysis On Page Off Page Campaign & Technical Audit Optimization Optimization Effectiveness Month 1st to 2nd 3rd to 5th 6th to 10th 11th to 12th Milestone 1st 2nd 3rd 4th Website Analysis & On page Optimization Off page Optimization Review and maintenance Technical Audit, of ranking. SEO Phases Link Popularity or Link building. Forum Submission, Blogs creation & Press Release Email Marketing, Article Submission submission Submission, Classified Community Portals, Strategic Adds Submission Submission in Social Networking Groups. Campaign Effectiveness: Will be done in parallel to the above activities. Note: On monthly basis reports related to the work done will be shared with client. SEO activity minimum duration of 12 months for the effective result. Note: An experienced and dedicated online marketing team will review, research and will give feed back for required changes to be done in the site and will work continuously on the project. SEO MILESTONE PLANNING
  6. 6. PR 0 – 3 New websites and websites with minimal links PR 4 – 5 Popular websites with a fair amount of inbound links PR 6 Very popular websites with hundreds of quality links PR 7 – 10 You need to be Amazon, Ebay, NY Times GOOGLE PAGERANK
  7. 7. Link Farms •Websites that have a high page rank and offer listings to improve your Google Page Rank. These companies get found out by Google and listed sites may end up penalized for this! Meaningless Pay Per Click Budgets •Companies wanting to sell clicks without good content can attract users, but usually result in a low conversion rate . Spend your digital marketing budget smartly Non-Professionals •Since a lot of SEO work is completed in code behind your site, it is hard to know if it has been done correctly. Some companies only edit Title or META tags, which worked in last century, but not anymore. Veteran SEO Companies •SEO standards change on a weekly basis, but some companies continue using the same methods years after they expire. Don’t stop experimenting. SEO Software •Similar to Veteran SEO companies, software also becomes quickly outdated once released in the marketplace. There are solutions that can help the SEO process, but the actual implementation needs to be completed by an intelligent SEO developer. SEO Don't
  8. 8. Get website designed in consultation with SEO Company •If you are redesigning your website, it is best to hire an SEO company that offers design. There is a lot of re-work that an SEO company would need to do if you get it designed somewhere else. Save money by consolidating these projects! SEO Company can be a Design company as well •Ask your SEO vendor if they have taken on a similar project, and what was the average cost per conversion. This number will help you understand how much your conversions may cost you. SEO monthly budget •Ensure that you have a monthly budget allocation for SEO updates and request feedback on a monthly basis. If your site does not change, your overall PageRank will drop over time. SEO conversion solution •Request to see their Marketing Strategies in the proposal. If they cannot offer a conversion solution, there will be no point perusing the SEO. Recent Success •Ask for references. It doesn’t matter what they say about results, investigate clients that have had recent success and speak to them. THE SEO IS CHANGING
  9. 9. 1 Review of your site content and structure 2 Technical advice on website development 3 Content development 4 Management of online business campaigns 5 Keyword research 6 Expertise in specific markets 7 Marketing Strategies for Lead Funnels 8 Design to increase conversions 9 Consultation on Link Building strategies 10 Integrated plans for SMM Campaign 11 Personal training on final reports WHAT SHOULD A SEO COMPANY OFFER?
  10. 10. THANKS