Travel 2.0

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Travel 2.0

  1. 1. “Word of Mouth” marketing has long been a proven strategy for successful travel and hospitality business. TRAVEL 2.0
  2. 2. Everyone loves to travel. $ 14 million is spent on 80 percent of the vacation travel every minute. Travel is $ 7 trillion is based on the referral. Industry globally TRAVEL IS A BIG INDUSTRY
  3. 3. consumers are spending …..…… mostly exchanging nearly twice as much time credible information Worldwide online travel online than they did only sales is valued at $147 four years ago…..…… billion in 2007* CONSUMER SPEND IS INCREASING
  4. 4. 86% of all travel and Forecast to grow at 17% vacation research now per year over the next 3 done online Over 50% of all travel years* reservations done online ONLINE TRAVEL IS THE WAY FORWARD
  5. 5. A further 38% of Online travel sales will consumers make their decision online, but almost 86% of travel sales represent 48% of total will either be made travel sales by 2008* purchase offline** online, or strongly influenced by online ONLINE TRAVEL IS THE WAY FORWARD
  6. 6. TRAVEL 2.0 HOW IT WORKS
  7. 7. Tagging Vertical Search User- Generated Content Travel 2.0 Beyond The Browser Vlogs & Podcasts Mapping & Mashups TRAVEL 2.0 ECOSYSTEM
  8. 8. Embedding Into Creating Content User Participation Open Architectures Applications Blogs Tagging RSS Mashups Wikis Discussion Boards APIs Social Networks Online Videos Atom Feeds Podcasts Photos Applications TRAVEL 2.0 ECOSYSTEM
  9. 9. TRAVEL 2.0 PLAYERS
  10. 10. THANKS

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