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  • 1. “Word of Mouth” marketing has long been a proven strategy for successful travel and hospitality business. TRAVEL 2.0
  • 2. Everyone loves to travel. $ 14 million is spent on 80 percent of the vacation travel every minute. Travel is $ 7 trillion is based on the referral. Industry globally TRAVEL IS A BIG INDUSTRY
  • 3. consumers are spending …..…… mostly exchanging nearly twice as much time credible information Worldwide online travel online than they did only sales is valued at $147 four years ago…..…… billion in 2007* CONSUMER SPEND IS INCREASING
  • 4. 86% of all travel and Forecast to grow at 17% vacation research now per year over the next 3 done online Over 50% of all travel years* reservations done online ONLINE TRAVEL IS THE WAY FORWARD
  • 5. A further 38% of Online travel sales will consumers make their decision online, but almost 86% of travel sales represent 48% of total will either be made travel sales by 2008* purchase offline** online, or strongly influenced by online ONLINE TRAVEL IS THE WAY FORWARD
  • 6. TRAVEL 2.0 HOW IT WORKS
  • 7. Tagging Vertical Search User- Generated Content Travel 2.0 Beyond The Browser Vlogs & Podcasts Mapping & Mashups TRAVEL 2.0 ECOSYSTEM
  • 8. Embedding Into Creating Content User Participation Open Architectures Applications Blogs Tagging RSS Mashups Wikis Discussion Boards APIs Social Networks Online Videos Atom Feeds Podcasts Photos Applications TRAVEL 2.0 ECOSYSTEM
  • 9. TRAVEL 2.0 PLAYERS
  • 10. THANKS