Social Networking Sites Engaged Customer Engaged Prospect 1 2 Banner Ads 1 2 Paid Ads at SNS Paid Ads at Content Sites, Forum Community Personal Networks 3 SEO ORM INTERACTIVITY, ENGAGEMENT, BRAND PROMOTION
UNDERSTANDING SOCIAL MEDIA INTERACTIVITY, ENGAGEMENT, BRAND PROMOTION Customer Communication
Define the “right customer communication”
Develop virality in the message and Promote message in the social media world
Blogging is must
Develop corporate blog, build communities and leverage existing forums, blogs
Build & leverage a corporate brand, as well as brand for key individuals in the company
Build end-to-end measurability for successful implementation.